New regular GSOM SPbSU Case Collection published

 

 

Ninth GSOM SPbSU Case Collection was published.

 

 

The Case Collection includes twenty cases devoted to strategic and operational marketing, including branding perspective, pricing strategy, sales management and distribution, international marketing and marketing areas.

 

 

Cases are intended for use as teaching material during the interactive sessions on basic and additional management programs, as well as for individual work on the development of training management decision-making skills.