Key Data
 

 

When:  18-21 December 2017

 

 

Where:  Volkhovskiy pereulok, 1/3, St.-Petersburg

 

 

Language:  English

 

 

To Whom: 

  • International and Russian players involved in international business development
  • Managers contemplating expand abroad with at least 10 years of working experience 
 

 

Tuition fees: € 2,250

 

 

 
   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Faculty
 

 

Suzanne Bruneau

Affiliate Professor, HEC Paris 

 

 

Andrei Panibratov

Professor, GSOM St. Petersburg University

 

 

   
About Event
   
 

This intensive course will allow for developing a structured and balanced understanding by participants of the hard and soft skills that the company should be able to implement to become an international player. Teachers will deliver dynamic and interactive sessions where the modern approaches to the strategy development will be discussed. During the course participants will deal with the real life case studies, participate in team work aiming to solve a company problem, and develop their ideas on how to maneuver in-between economic, organizational and political contexts.

 

 

OBJECTIVES

  • Evaluate market opportunities and pay offs
  • Develop business plan 
  • Reinforce the skills to establish relationships with suppliers, distributors, retailers and institutions
  • Communicate and influence more effectively in international settings
  • Framework international expansion strategies to obtain tangible results

 

 

PROGRAM

  • Current macroeconomic trends
  • Company foreign expansion process 
  • Internationalization projects criteria
  • Marketing plan as a roadmap to foreign expansion
  • Fundamentals of cultural intelligence 
  • Local vs International
  • Value pricing principles and strategy
  • Developing solutions in contexts where culture and organization have a significant impact
  • Risk analysis of business model
  • Partnering locally choosing an expansion partner

 

LEARNING METHODS

  • All participants carry out preliminary work to assess their individual relationship style and preferred value system at work. 
  • Interactive learning approach focusing on key concepts and methods and providing practical templates
  • Case studies based on real companies and individualized debriefing sessions
  • Think tank, best scenario, and other techniques will be assigned to students during the program. 
  • Meetings and discussion with practitioners (representatives of Russian firms with international operations) will accompany the professors’ lectures.

 

LEARNING OUTCOMES

  • Experience of successful international companies
  • Motives and outcomes of inward and outward investments
  • ‘Non-market’ strategy and political factor as a foundation of Russian firms’ competitive advantages

  

 

Have questions?
 

 

 
 

Anastasia Zaretskaya

Deputy Director for Executive Education 

 

+7 921 340 73 39

zaretskaya@gsom.pu.ru

 

  

The event starts:
 
 
   
Time and place

 


 

When:  18-21 December 2017

Where: Volkhovskiy pereulok, 1/3, St.-Petersburg

   

Top
Пн
Вт
Ср
Чт
Пт
Сб
Вс