Giovanni Schiuma is Professor of Innovation Management at University of Basilicata. He is Vice-Mayor of Matera city – European Cultural Capital 2019 – and is deputy mayor for economic development, strategic planning and innovation. He is visiting Professor of Arts Based Management at University of the Arts London, where he founded and directed from 2013 to 2015 the Innovation Insights Hub. As a high international academic he is widely recognized as one of the world’s leading experts in the arts in business and strategic knowledge management. Giovanni has held visiting teaching and research appointments around the world. He serves as Chief-Editor of the journal “Knowledge Management Research and Practice” and as Co-Editor in Chief of the international journal “Measuring Business Excellence”. Giovanni chairs the International Forum on Knowledge Assets Dynamics. He is widely renowned for his work on the use of the arts for business, as well as his work on assessing and managing knowledge assets. His recent book “The Value of Arts for Business” by Cambridge University Press is regarded as a seminal text on how the arts, in the form of Arts-based Initiatives (ABIs), can transform business models.