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12.09.2015 | Doctoral students of GSOM SPbSU took part in the second Russian-Finnish doctoral workshop “Marketing, Innovation and Entrepreneurship” Part 2 at Lappeenranta University of Technology

 

On September 10-11, 2015 the second Russian-Finnish doctoral workshop “Marketing, Innovation and Entrepreneurship” Part 2 was held at Lappeenranta University of Technology.

   
12.06.2015 | Round table “Projects of Public Private Partnership in Health Care in St. Petersburg” has been held at GSOM
  Round table “Projects of Public Private Partnership in Health Care in St. Petersburg” was held October 17, 2014 as part of the International Conference “GSOM Emerging Markets Conference: Business and Government Perspectives”.
   
31.03.2015 | Russian-Finnish Research Seminar in Marketing took place
  Russian-Finnish Research Seminar in Marketing of St. Petersburg University SPbSU and Aalto University School of Business took place on March 23-24, 2015. The seminar was coordinated by Maria M. Smirnova, Associate Professor, Marketing Department, SPbSU.
   
18.03.2015 | Round table session “Today’s Communications – Strategy or Stagnation?” took place at GSOM SPbU
  Round table session “Today’s Communications – Strategy or Stagnation?” was held at the Graduate School of Management SPbU on February, 19th, 2015. Head of the Center for Strategic Marketing and Innovations GSOM SPbU Dr. Maria M. Smirnova and Managing Partner, BC Communications Olga Chernyshova welcomed the participants of the event. Participants of the session had an opportunity to exchange views and knowledge both with communications experts and academics.
   
11.03.2015 | Research Seminar of Graduate School of Management “Team incentives and performance: Evidence from a retail chain” took place on March, 5th
  Research Seminar of Graduate School of Management SPbSU “Team Incentives and Performance: Evidence from a Retail Chain” was held on March 5th, 2015. Nikolay Zubanov, Professor, Goethe University Frankfurt was a speaker.
   
05.12.2014 | Research Seminar of Graduate School of Management “Does Brand Equity Help or Hurt the Brand” took place on December, 4th
  Research Seminar of Graduate School of Management SPbSU “Does Brand Equity Help or Hurt the Brand: The Moderating Influence of Numerical Claim and Experience Ambiguity” was held on December 4th, 2014. Mustafa Deniz Dalman, PhD, State University of New York at Binghamton was a speaker
   

04.12.2014 | Research Seminar of Graduate School of Management "Strategic Orientations as Drivers of Innovation: The Case of Russian Firms" took place on November, 28th 

 

Research Seminar of Graduate School of Management SPbSU "Strategic Orientations as Drivers of Innovation: The Case of Russian Firms" was held on November 28th, 2014. Maria M. Smirnova, Dr., Associate Professor of Marketing, St. Petersburg State University and Vera A. Rebiazina, Associate Professor of Strategic Marketing, National Research University Higher School of Economics presented their recent study

   

03.12.2014 | Research Seminar of Graduate School of Management "Improving the Companies' Internationalization Performance and Competitiveness" took place on November, 20th

 

Research Seminar of Graduate School of Management SPbSU "Improving the Companies' Internationalization Performance and Competitiveness. A Resource-based View" took place on November 20th, 2014. Joan Freixanet, Adjunct Professor, ESCI – Pompeu Fabra University, Barcelona, Spain was a speaker.

   

28.11.2014 | Research Seminar of Graduate School of Management took place on November, 5

 

Research Seminar of Graduate School of Management SPbSU "Design Equity, Design Thinking, and DesignPreneurship" was held on November 5, 2014. Gursel Ilipinar, researcher, PhD, ESADE Business School, Barcelona, Spain presented his recent study

 

 

26.06.2014 | Research Seminar of Graduate School of Management took place on June, 25th

 

Research Seminar of Graduate School of Management took place on June 25th, 2014. Brett A.S. Martin, Professor, School of Advertising, Marketing and Public Relations, QUT Business School, Queensland University of Technology, Brisbane, Australia, gave a presentation  "The Trustworthy Brand: Effects of Conclusion Explicitness and Persuasion Knowledge on Consumer Judgments" 

 

 

  27.04.2014 | Joint International Research Seminar on Marketing, Innovations and Entrepreneurship held by Graduate School of Management SPbSU and School of Business, Lappeenranta University of Technology took place
 

Joint International Research Seminar on Marketing, Innovations and Entrepreneurship of St. Petersburg University SPbSU and School of Management, Lappeenranta University of Technology (LUT) took place on April 24th-25th, 2014. The seminar was coordinated by Galina V. Shirokova, Professor, Strategic and International Management Department, SPbSU, Maria M. Smirnova, Associate Professor, Marketing Department, SPbSU, Juha Väätänen, Professor, Value Network Management Department, LUT, and Paavo Ritala, Professor, Department of Management and International Business, LUT.

 

 

 

16.04.2014 | Research Seminar of Graduate School of Management SPbSU "Profiling Advanced Structural Modeling Approaches within Brand and Sponsorship Research"

 

Research Seminar of Graduate School of Management SPbSU "Profiling Advanced Structural Modeling Approaches within Brand and Sponsorship Research" was held on April 15th, 2014. Bradley Wilson, Senior Lecturer, School of Media and Communication, Royal Melbourne Institute of Technology, Melbourne, Australia presented his resent results in advanced modeling methods.

 

 

  18.03.2014 | Research Seminar “Examining Stock Market Reactions to Trademark Infringement Cases”
 

Research Seminar of Graduate School of Management SPbSU took place on March 11th, 2014. Assistant Professor at Marketing Department, School of Business, George Washington University Alexander Krasnikov presented a paper "Examining Stock Market Reactions to Trademark Infringement Cases". The seminar was coordinated by Head of Marketing Department GSOM SPbSU Maria Smirnova.

 

 

 

21.02.2013 | International Research Seminar “Marketing, Markets and Market Management”

 

On February 21, 2013 Center for Strategic Marketing and Innovations, Graduate School of Management Saint Petersburg State University, organized International Research Seminar.  Carlos A. Diaz Ruiz, Doctoral candidate, Doctoral student, Researcher of Hanken School of Economics (Helsinki, Finland), presented his paper titled “Marketing, Markets, and Market Management”.

 

 

 

26.12.2012 | Research Seminar of the Center for Strategic Marketing and Innovations GSOM SPbU “Managing Brands in Emerging Markets: Exploring Opportunities for Co-Branding”

 

On December 26, 2012 Center for Strategic Marketing and Innovations, Graduate School of Management SPbU, organized Research Seminar on “Managing Brands in Emerging Markets: Exploring Opportunities for Co-Branding”. Irina Moreva, researcher at GSOM SPbU, and Daniil Muravskii, doctoral student, researcher at GSOM SPbU, were speakers.

 

 

 

12.09.2012 | International Research Seminar of the Center for Strategic Marketing and Innovations GSOM SPbU

 

On September 18, 2012 Center for Strategic Marketing and Innovations, Graduate School of Management Saint Petersburg State University, organized International Research Seminar. Johanna Frösén, Doctoral candidate, researcher of Aalto University School of Business, Helsinki, Finland, presented the report “Performance Implications of Organizational Controls in Marketing: Complementary Roles of Performance Measurement and Market Orientation”. 

 

 

 

04.06.2012 | International Research Seminar of the Center for Strategic Marketing and Innovations GSOM SPbU

 

On June 04, 2012 Center for Strategic Marketing and Innovations, Graduate School of Management Saint Petersburg State University, organized International Research Seminar. Alexander V. Krasnikov, Investigating Researcher of the Center for Strategic Marketing and Innovations GSOM SPbU, and Maria M. Smirnova, Associate Professor of Marketing Department, presented the report “The Role of Intellectual Property Protection for Branding Efforts in the Emerging Markets. Evidence from Trademarks Registrations in Czech Republic and Russia”.

 

 

 

May 2012 | Center for Strategic Marketing and Innovations starts a research project “Managing brands on emerging markets: forming of competitive advantages, protection of trademarks, branding strategies”

 

The research group of the Center for Strategic Marketing and Innovations starts working under the project on fate of local Russian brands in new economic conditions.

 

 

 

02.06.2011 | Round Table “Innovation Radar”: Advantages of the Holistic Approach to Measuring Innovation in Companies

 

On June 2, 2011 Center for Strategic Marketing and Innovations, Graduate School of Management Saint-Petersburg State University, organized the Round Table “Innovation Radar”: Advantages of the Holistic Approach to Measuring Innovation in Companies”.

   
 

31.05.2011 | Research Seminar of the Center for Strategic Marketing and Innovations GSOM SPbU

 

On May 31, 2011 Center for Strategic Marketing and Innovations, Graduate School of Management Saint Petersburg State University, organized Research Seminar for the participants of the research project “Innovation Radar: Developing Multifactor Measurement Tool for Innovation Activity of Russian Companies”.

 

 

 

22.11.2010 | Research Seminar of the Center for Strategic Marketing and Innovations GSOM SPbU

 

On November 22, 2010 Center for Strategic Marketing and Innovations, Graduate School of Management Saint Petersburg State University, welcomes investigating researcher of the Center for Strategic Marketing and Innovations, Assistant professor of the School of Business, George Washington University, USA, Alexander V. Krasnikov presented a report “Innovation Radar: Developing the Multifactor Measurement Tool for Innovation Activity of Russian Companies”.

 

 

 

03.06.2010 | Round Table "Managing Relationships with Clients: Best Practices and Challenges of CRM Implementation"

 

On June 3, 2010 Center for Strategic Marketing and Innovations, Graduate School of Management Saint Petersburg State University, organized the Round Table “Managing Relationships with Clients: Best Practices and Challenges of CRM Implementation".

 

 

 

10.03.2010 | Center for Strategic Marketing is the Winner of the Federal Agency on Science and Innovations Competition

 

On March 10, 2010 a meeting of the Competition Committee for the Federal Target Program “Science and Science-Educational personnel of Innovational Russia” for the period 2009 – 2013 was held in Moscow.

 

 

 

02.02.2010  | Assistant professor of the School of Business, George Washington University, Alexander Krasnikov, presented a scientific report in GSOM SPbU

 

On February 2, 2010 Assistant Professor of the School of Business, George Washington University Alexander Krasnikov presented a scientific report on regular International Research Seminar for Strategy and Organization conducted under leadership of Olivier Bertrand under the auspices of Center for Strategic Marketing GSOM SPbU.

   
 

January 2010 г. | The joint Russian-Germany's research project "R&D units of the companies in the field of information and communication technologies effectiveness assessment"

 

The partners of the Center are: the Faculty of Economics from the University of Darmstadt (Germany) and University of Applied Sciences Ludwigshafen (Germany). 

   
 

15.09.2009 | Professor of the Duke University’s Fuqua School of Business Richard Staelin presented a scientific  report in GSOM SPbU

 

On September 15, 2009 Richard Staelin, Professor of Business Administration of the Duke University’s Fuqua School of Business, visited Great School of Management SPbU

 

 

 

09.06.2009 | Professor of the Helsinki School of Economics Asta Salmi presented a scientific report in GSOM SPbU

 

On June 9, 2009 Asta Salmi, one of the leading researchers of the Helsinki School of Economics , visited Great School of Management SPbU.

 

 

 

16.03.2009 | Guest lecture "How to Write a World Class Paper"

 

On March 16, 2009 Center for Strategic Marketing SpbU organized the lecture of Editor-in-Chief of Journal of Industrial Marketing Management Peter LaPlaca “How to Write a World Class Paper”.

 

 

 

02.03.2009 | International Research Seminar "Perceived value of key account relationships - an emerging theory-in-use"

 

On March 2, 2009 Center for Strategic Marketing GSOM SPbU organized International Research Seminar on the topic "Perceived value of key account relationships - an emerging theory-in-use". Speaker - Prof. Peter Naude, University of Manchester, Manchester Business School, UK.

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