Marketing Department

  

Maria M. Smirnova

Head of Department

Associate Professor, Candidate of Science

 

 

David J. Barcan

Professor, Doctor of Science

Vitally I. Cherenkov

Professor, Doctor of Science

Sergey A. Starov

Professor, Doctor of Science

 

 

 

 

 

 

Igor V. Gladkikh

Associate Professor, Candidate of Science

Sergey I. Kiryukov

Associate Professor, Candidate of Science

Johanna Pia Maria Frösén

PhD, Senior Lecturer

 

 

       

Joan Freixanet Solervicens

PhD, Senior Lecturer

Mustafa Deniz Dalman

PhD, Senior Lecturer

Olga N. Alkanova

Senior Lecturer, Candidate of Science

 

 

       

Daniil V. Muravskii

Assistant Professor

Kseniya S. Golovacheva

Assistant Professor

   

 

 

Courses taught

 

Bachelor Research Paper Seminar

Bachelor Program

Brand Management

Bachelor Program

Brand Management. Pricing Strategies.

ЕМВA

Business Game on Marketing and Strategy

ЕМВA

Business-to-Business Marketing

Bachelor Program

CEMS Block Seminar: Challenges to Brand Management in the Contemporary Markets

CEMS

CEMS Business Project

CEMS

Consulting Project

MiM

Consumer Behavior and Advanced Research Methods

MiM

Customer Behaviour

Bachelor Program

Customer-oriented Marketing

ЕМВА

Doing Business in Russia

MiM, MCF, MPM

Doing Business in Russia and Emerging Markets

MiM, MCF

International Business Strategy

MiM

International Marketing

MiM

International Marketing

Bachelor Program

International Operations

Bachelor Program

Introduction to Business Management: Marketing

MiM, MCF

Logistics and Supply Chain Management

ЕМВA

Logistics Functional Areas

Bachelor Program

Management of Export Operations

Bachelor Program

Managin on Emerging Markets

MiM

Marketing

Doctoral Program

Marketing

Bachelor Program

Marketing Communications

Bachelor Program

Marketing Management

Bachelor Program

Marketing of Innovative Products

MiM

Marketing Research

Bachelor Program

Methods of Research in Economics and Management. Introductory course

Doctoral Program

New Product Management

MiM

Pricing Strategies

Bachelor Program

Quantitative Methods of Business Research

MiM

Quantitative Methods of Research in Marketing

Bachelor Program

Research Seminar I

MiM

Sales Management

Bachelor Program

Service Marketing

Bachelor Program

Strategic Marketing

MiM

Strategic Marketing

ЕМВA

 

 

  

Books and Textbooks  

  • Barcan D.I. Sales Management. – SPb., 2006, 2007, 2008 (Diploma of the All-Russian contest "University Book-2008" in the nomination "The best textbook on management and marketing").
  • Gladkikh I.V. Development of Teaching Cases: Guidelines for Teachers of Business Disciplines. – SPb, 2010.
  • Gladkikh I.V. Customer-centered Pricing Strategy. – SPb., 2013.
  • Gladkikh I.V. (ed.) Marketing: A Collection of Cases by GSOM authors. – SPb., 2008, 2010.
  • Gladkikh I.V. (ed.) Organizational Development: A Collection of Cases by GSOM authors. – SPb., 2010.
  • Gladkikh I.V., Fedotov Yu.V. (eds.) Collected Cases: Changing Environment and Companies’ Development. – SPb., 2004.
  • Gladkikh I.V., Katkalo V.S., Kushch S.P. (eds.) Strategic Management of Russian Companies: Collected Cases. – SPb., 2004, 2005.
  • Gladkikh I.V., Minina V.N. (eds.) Organizational Behavior and HR Management: GSOM SPbSU Case Collection. – SPb., 2010.
  • Kiryukov S.I. Managing Marketing Channels. – SPb., 2010.
  • Kushch S.P. (ed.) Collected Cases: Experience of Russian Companies (the North-West region). – SPb., 2003.
  • Kushch S.P. Relationship Marketing in Industrial Markets. – SPb., 2006, 2008.
  • Kushch S.P. Смирнова М.М. Marketing in B2B Markets: Relationship Approach. –SPb., 2010.
  • Starov S.A. Brand Management. – SPb., 2009, 2010 (The nominee diploma of the Xth National All-Russian contest "The Book of the Year 2009" in the "Book of the XXI century" nomination).
  • Starov S.A. Management of Retail Chains Own Brands. – SPb., 2013.
  • Cherenkov V.I. Foreign Economic Activities of the Company: Basic Operations. Rostov-na-Donu, 2007.
  • Cherenkov V.I. Global Marketing Environment: Conceptual Integration Experience. – SPb., 2003.
  • Cherenkov V.I. (in a group of authors; Ed. by A.I. Evdokimov) International Economic Relations: Textbook. 2nd ed., revised. – Moscow, 2011. 

 

 

Articles

The articles of faculty of the Department were published in leading Russian journals in the field of management and economics and international journals:

  • “Russian Management Journal”
  • “Economics of Modern Russia”
  • “Vestnik (Herald) of St. Petersburg University. Management Series”
  • “Marketing”
  • “Marketing and Marketing Research”
  • “Marketing  in Russia and Abroad”
  • “Business Education”
  • “Brand Management”
  • “Advertising Ideas”
  • “Logistics Today”
  • “Market Research Practice”
  • “Industrial Marketing Management”
  • “Journal of Purchasing and Supply Management”
  • “International Journal of Innovation Management”
  • “International Journal of Entrepreneurship and Innovation Management”
  • “Marketing Intelligence and Planning”
  • “International Journal of Case Method Research & Application”
  • “The CASE Journal”
  • “Journal of Marketing Theory and Practice”
  • “International Journal of Business Innovation and Research”
  • “der markt - International Journal of Marketing”
  • “International Journal of Technology Marketing”
  • “Journal of Business Case Studies”
  • “Idäntutkimus (The Finnish Review of East European Studies) ”

 

 Doctoral Students 

Doctoral Student

Research Topic

Supervisor

3rd year:

Ksenia S. Golovachyova

The Impact of Marketing Packaging Solutions on Consumer Behavior: the case of the Russian FMCG market

Asc. Prof. Maria M. Smirnova

Alina S. Ruchiyova

Category Management: a model of effective chains and suppliers relationship management

Prof. Barkan D.I

Svetlana G. Khomich

Marketing Strategy of Industrial Company Relationships Management

Asc. Prof. Maria M. Smirnova

 

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