David J. Barcan

Professor, Marketing Department

 

 

E-mail: Barcan@gsom.pu.ru

 

 

EDUCATION AND ACADEMIC DEGREES

  • Doctor of Science (Economics), Leningrad State University of Engineering and Economics (LSUEE), 1988.
  • Candidate of Science (Economics), Leningrad State University of Engineering and Economics (LSUEE), 1977.
  • Specialist diploma (with excellence), specialization «Industry Planning», Leningrad State Financial and Economics Institute, 1973
  • Specialist diploma, specialization «Shipbuilding and Ship Repair», 1962.

 

RESEARCH INTERESTS

  • Strategic Marketing
  • Sales Management
  • Companies Restructuring
  • Management of Research and Development

 

SELECTED PAPERS AND PUBLICATIONS (75 IN TOTAL)

Books, Monographs and Textbooks

  • Distribution Management. SPb.: Saint-Petersburg University Publishing, Graduate School of Management, 2007; 2008 (Diploma of the All-Russian Completion «University Book–2008» in the nomination of the «Best textbook in Management and Marketing»).
  • Sales Management. SPb.: Saint-Petersburg University Publishing, 2003; 2004.
  • Firm Management in the market conditions. М.: Akvilon, 2001.
  • International Management. SPb.: Piter, 2000 (coeditors: S.E. Pivovarov, L.S. Tarasevich, А.E. Maizel).
  • Marketing for all. L.: Kultinformpress, 1995.
  • How to segment the market and investigate the customer. SPb.: Akvilon, 1991 (coauther V.В. Hodyachenko).

 

Papers in Academic Journals

  • Marketing Channels in the Norm and Crisis: Evidence from the Empirical Research. Vestnik of Saint-Petersburg State University. Management. 2009. Vol. 4. С. 107–129.
  • Marketing Channels in the Norm and Crisis: the Contradiction of the Growth and Development. Vestnik of Saint-Petersburg State University. Management. 2010. Vol. 1. С. 119–138.
  • Marketing New Priorities.  Review on the book by O.A. Tretyak: Marketing: New Orientation of the Management Models // Russian Journal of Management 2006. №1 (with S.P. Kouchtch).
  • Russian Consulting: Traditions, Problems of Establishment and Cultural Aspect // Vestnik of Saint-Petersburg State University. Management. Vol. 2. P. 108–119 (with S.I. Kiruykov).

 

Papers in Professional Journals

  • “Benetton” Experience: eight lessons for the Russian companies // Light Industry Market. 2005. № 42. Electronic source: http://www.rustm.net/catalog/article/240.html.

 

Published Cases

  • Vinchel Contemplates Market Expansion Strategies // Journal of Business Case Studies. 2008. January. Vol. 4, N1 (with R. Hise).
  • The Iskrasoft Company’s Wholesale Operations: What Strategic Changes are Required? / The European Case Clearing House (ECCH). 2007.  № 507-189-1 (with S.I. Kiruykov, L.L. Nikitina).
  • The Iskrasoft Company’s Wholesale Operations: What Strategic Changes are Required? (Teaching Note)  / The European Case Clearing House (ECCH). 2007.  № 507-189-8 (with S. I. Kiruykov, L. L. Nikitina).
  • Marketing Strategy of the Retail Chain «Pyaterochka» and Regional Development // Strategic Management for the Russian Companies: cases collection / Ed. By I.V. Gladkich, V.S. Katkalo, S.P. Kouchtch. SPb.: SPbSU puslish house, 2004 (with S. I. Kiruykov).

 

INTERNATIONAL ACADEMIC EXPERIENCE

  • Internship, UC Berkley, Haas Business School (USA), 2002, 2004
  • Internship, Texas A&M University (USA), 2001
  • Internship, Technological University, Lappeenranta (Finland), 1985
  • Internship, School of Economics, Berlin (Germany), 1981

 

OTHER PROFESSIONAL ACTIVITIES

  • Chairman, Board of Directors of ZAO “Department Store Moskovsky”, 2002 – till present.     
  • Member, Board of Doctoral Thesis Defense of the Saint-Petersburg State University (GSOM), 2004 –2012.
  • Scientific director of the Saint-Petersburg Government Program “Small Enterprises Development 2009-2011”.
  • Director and co-executor of the consulting projects in the field of strategic marketing and sales management development and wholesales for Ltd “Transoil”, joint Russian-Germany company MC Bauchemie Russia, ZAO “Department Store Moskovsky”, ZAO “Pervomaiskaya Zarya”, ZAO “Iskrasoft” and others.

Courses taught at GSOM

  • Sales Management (EMBA)
  • Strategic Marketing (EMBA)
  • Sales Management (EMBA)