Vitally I. Cherenkov

Professor, Marketing Department

 

 

E-mail: cherenkov@gsom.pu.ru

 

 

EDUCATION AND ACADEMIC DEGREES

  • Doctor of Science (Economics), Saint-Petersburg State University of Economics and Finance (SPSUEF), 2004
  • Retraining courses for academics – Department of International Economical Relationships in Moscow State Institute of Relationships (MSIIR) under MID USSR, 1989
  • International Business School -  MSIIR under MID USSR, 1988
  • Candidate of Science (Economics), Leningrad Institution for Finance and Economics (LIFE), 1982.
  • Postgraduate education, LIFE (Department of Political Economy), 1977–1981.
  • Higher Full-Time Courses of Foreign Languages (French) under Ministry of  Higher and Medium Special Education of USSR in Leningrad State University, 1973-1975
  • Department of Radio Engineering in Leningrad Aircraft Engineering Institute, qualification - «Radio-Engineer», 1964–1970.

 

SCIENTIFIC RESEARCH INTERESTS

  • International Marketing Management.
  • General Theory of Marketing.
  • Theory of Business Internationalisation
  • Managing and Marketing Hi-Tech Innovations 
  • Competitive Intelligence
  • Theory and Techniques of Translation.

 

SELECTED PAPERS AND PUBLICATIONS (total – more than 140)

BOOKS, MONOGRAPHS, AND TEXTBOOKS

  • International Marketing – PITER Publishing House, Saint-Petersburg,  2008 (co-authors: G.L.Bagiev, N.К.Moiseyva)
  • International Marketing Strategy of Russian Small Enterprise on Hi-Tech Markets // Marketing Case Collection of GSOM (SPSU) - Saint-Petersburg,  Publishing House of Graduate School of Management, 2008 (coauthor: I.V. Gladkikh)
  • International Business: Supporting Operations and Government Regulations /Ed. by V.I. Cherenkov: – PHOENIX Publishing House, Rostov-Don, 2008
  • International Marketing Management: Lecture Texts with Teaching Supporting Package /Ed. by V.I. Cherenkov – PHOENIX Publishing House, Rostov-Don, 2007
  • International Business 3rd ed. /Ed. by V.I. Cherenkov – PHOENIX Publishing House, Rostov-Don, 2006
  • Global Marketing Environment: Essays on Conceptual Integration. Saint-Petersburg.: Publishing House of Saint-Petersburg State University, 2003.
  • International Marketing: Text-Book. Saint-Petersburg.:  Publishing House of “Knowledge” Society, 2003.

 

PAPERS IN ACADEMIC JOURNALS

  • Semasiological Approach in Economics in Revealing of the Essence of “Innovation” Phenomenon // Issues on Contemporary Economical Sciences, Saint-Petersburg, 2010, №1 (Coauthors: N.I.Cherenkova, V.P.Marianenko)
  • History and Development of SWOT-Analysis Concept and Techniques // Marketing & Marketing Researches,  Moscow,2009, №6
  • Outsourcing Nodes of MNC’s networks as Channels for Diffusion of Innovations: Economical and Geopolitical Aspects // Innovation Management, Moscow, 2009, №4
  • Moderne Stakeholder-Netzwerke als Instrument des strategischen Risikomanagements // Investitionen und Internationales Risikomanagement. Erfolg durch grenzüberschreitende Netzwerke, hrsg. v. T. Kühlmann u. H.-D. Haas. S. 113-127 Frankfurt-Hamburg 2009,
  • Global Innovation Transfer as A Tool Internationalization for Russian Small Hi-Tech Business/Vestnik SPbGU, Ser.8, Management, March, 2007, Issue 1 (Coauthor – M.G.Tolstobrov)
  • Marketing Approach to International Business Risks for Small Business / Innovazii, Saint-Petersburg 2007, #1 (Coauthor – M.I.Belotserkovtsev)
  • Linguistic-Communicative Problem for Globalizing Business / Izvestia of SPSUEF, Saint-Petersburg, 2006, №4 (Coauthor – N.I.Cherenkova)
  • Generalization of Marketing Theories: Evolution of Marketing and Survival Paradigm by Carl-Eric Lynn / Marketing v Rossii I za rubezom,  Moscow, 2006, #5
  • Strategy for Russian Hi-Tech Small Enterprise in the System of Global Innovation Transfer / Innovazii, Saint-Petersburg, 2006, #3 (Coauthor – M.G.Tolstobrov)
  • Holistic Division for Periods of the Marketing Theory Evolution / Marketing. Moscow, 2006, #4
  • Low Risk Channels for Innovative Knowledge Transfer: Franchising and Licensing / Innovazii, Saint-Petersburg, №6 (68), 2004 (Coauthor – M.Y.Switkova)
  • Marketing Theory Evolution and Transformation of Dominant Marketing Paradigm / Vestnik SPbGU, Ser.8, Management, 2004, Issue 2
  • International Business Operations in the Context of Marketing Strategies / Innovazii, №1 Saint-Petersburg, (63), 2004

 

PAPERS IN PROFESSIONAL JOURNALS

  • Down with Complexes //Our Money - Saint-Petersburg, 2006, №6(27)

 

CHAPTERS IN MONOGRAPS

  • Essays on Innovations: Monograph: Saint-Petersburg, Publishing House of SPSUEF, 2009 (coauthors: V.P. Marianenko,M.G. Tolstobrov)
  • Conditions and Drivers for Business Globalization // Issues on World Economy Globalization / Eds. L.S. Tarassevitch & А.I. Evdokimov. Saint-Petersburg, Publishing House of SPSUEF, 2005.

 

INTERNSHIPS ABROAD

  • Hankamer Business School in Baylor University (Wako, ТХ, USA), 2008, 1997.
  • Academy of Competitive Intelligence (Chicago, USA), 2007
  • Babson College (Boston, USA), 2007
  • Manchester School of Business (Manchester, UK), 1998
  • University of Westminster (London, UK), 1994
  • Sweden Higher School of Economics (Helsinki), 1991.

 

HONORS AND  AWARDS

  • Medal: «In Memory of 300-Anniversary of Saint-Petersburg»
  • Honoree Diploma of “KNOWLEDGE” Society «for active scientifically-dissemination and teaching activities»;

 

OTHER PROFESSIONAL ACTIVITIES

  • Member of Dissertation Board in GSM under SPSU – 08.00.05 – from 2005
  • Member of Dissertation Board in SPSUEF – 08.00.14– from 2005
  • Member of World Association for Case Method Research & Application – from 2007
  • Member of Expert Board on “World Economy”, UMO in Finance Academy under Government of Russian Federation – from 2003
  • Consultant and Scientific Reviewer in Economical Editorial Staff, NEVA Publishing House, Saint-Petersburg, from 2004
  • Consultant, Translator, and Scientific Editor in Economical Editorial Staff, PITER Publishing House, Saint-Petersburg, from 2004
  • CONSULTING & EDUCATIONAL PROJECTS FOR COMPANIES:
  • PKF Alliance (SPb. RF), Eaton&Co  (Dallas, USA), Empire FHC (SPb. RF.), Victoria-Fruit (SPb. RF), ZAO КFК under N.C.Krupskaya (SPb. RF), Novotech  (Novorossiysk), Phoenix-Eco (SPb. RF.), ООО Pulse Systems (SPb. RF.), Senator (SPb. RF.), SOVMASH (Moscow, RF), SOYUZAVTO (SPb. RF.), OOO Top-Games (SPb. RF.), Eaton&Co  (Dallas, USA), etc.

 

SCIENTIFIC EDITING

  • Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies – SPb. Piter, 2010
  • International Business: New English-Russian Explanatory Dictionary. SPb.: Economic School, 2008.
  • Derois J. Franchising/ translated from French - SPb.: NEVA, 2003
  • Tarandeaux J.-К., Csardel D. Distribution/ translated from French. - SPb.: NEVA, 2003

Courses taught at GSOM

  • International Operations (ВА) – In English
  • International Marketing (ВА) – In English
  • Methods of International Operations Management (MIB) – In English
  • Basic Marketing – in Russian