Joan Freixanet Solervicens

Senior Lecturer, Marketing Department

 

 

E-mail: j.freixanet@gsom.pu.ru

 

 

EDUCATION AND ACADEMIC DEGREE

  • PhD., Universitat Politècnica de Catalunya (UPC), 2009.
  • CEMS Master: ESADE – Norwegian School of Economics, 1997.
  • MBA: ESADE (Escuela Superior de Administración de Empresas), 1997.
  • Bachelor in Business Administration: ESADE, 1989

 

RESEARCH INTERESTS

  • Export promotion programs and organizations
  • Innovation: conditions for its effects in business performance.
  • The relationship between entrepreneurship and export performance
  • Alliances and cooperation agreements.
  • Others: including foreign market entry methods and marketing adaptation 

 

PUBLICATIONS

Books, Monographs and Textbooks:

  • Finding and Managing Agents, Distributors and Other International Partners (2013). Editorial Iniciativas Empresariales.
  • Strategic Pricing for the International Markets (2012). Publisher:  Iniciativas Empresariales.
  • International Marketing (2001). Publisher: Editorial AFD.

 

Papers in Academic Journals:

  • Export promotion programs: Their impact on companies’ inter-nationalization performance and competitiveness // International Business Review. 2012, Vol. 21(6), pp. 1065–1086.
  • Insights into public export promotion programs in an emerging economy. The case of Malaysian SMEs.// Evaluation and Program Planning. 2014, Vol. 46(2014), pp. 38-46. (with Ayob A.).
  • La evaluación del impacto de los programas de promoción de la internacionalización. Una aplicación al caso de las empresas de Cataluña. // Revista ICE – Tribuna de Economía. 2010, Vol. 854, pp. 105-123.
  • Innovation and internationalization: relationship and implications for management and public policy. International Journal of Entrepreneurial Knowledge. 2014. Issue 2, Vol. 2.

 

INTERNSHIP ABROAD

  • Moscow State University: Visiting professor. 2010-2014.
  • UNESCO (in Paris, France). Budget department. 1992.
  • Générale Sucrière (in Paris, France). Company Analysis. 1993

 

HONORS AND AWARDS

  • Accredited PhD Lecturer by ANECA (National Agency for Quality Assessment and Accreditation for Professors and Universities of Spain).  

 

OTHER PROFESSIONAL ACTIVITIES

  • Consultant in International Strategy: 15 years’ experience as a consultant for 150 companies in various industries. 1998-2014.

 

MEMBERSHIPS AND AFFILIATIONS

Frequent Paper Reviewer for different journals:

  • International Business Review (IBR)
  • Environment and Planning C: Government and Policy (EPC)
  • Rubriq Reviewer Network.

 

Courses taught at GSOM

  • International Strategic Management,
  • International Marketing,
  • New Product Development