Assistant Professor, Marketing Department
EDUCATION AND ACADEMIC DEGREES
Doctoral Program, Graduate School of Management St. Petersburg University, 2013 – 2016.
Master in Economics, Faculty of Economics, St. Petersburg University, 2013.
Bachelor in Management, Graduate School of Management St. Petersburg University, 2011.
SELECTED PAPERS AND PUBLICATIONS
Publications in Scientific Magazines
- Product price and size as alternative instruments of influencing consumer behavior on fast-moving consumer goods market //Marketing and Marketing Research. – 2014. – Т. 6. – С. 424-432.
When Consumers Activate Persuasion Knowledge: Review of Antecedents and Consequences. Working Paper # 5 (E)–2016. Graduate School of Management, St. Petersburg State University: SPb, 2016.
Consumer Response to Unit Price Increase: the Role of Pricing Tactics and Consumer Knowledge. Working Paper # 14 (E)–2015. Graduate School of Management, St. Petersburg State University: SPb, 2015.
PAPERS AT INTERNATIONAL CONFERENCES
International Conference ''GSOM Emerging Markets Conference: Business and Government Perspectives'', Saint-Petersburg, Russia, October, 6-8, 2016. Paper: Measuring Consumer Sentiment toward Marketing in Russia (with Smirnova M.M.).
International Conference ''GSOM Emerging Markets Conference: Business and Government Perspectives'', Saint-Petersburg, Russia, October, 15-17, 2015. Paper: Consumer Response to the Crisis: the Case of Russian Embargo over Foreign Food Products.
6th EMAC Regional Conference, Marketing Theory Challenges in Emerging Markets, Vienna, Austria, September 16-18, 2015. Paper: Consumer Response to Misleading Pricing Tactics: The Case Of Product Downsizing.
XVI April International Academic Conference on Economic and Social Development, Moscow, Russia, April 7–10, 2015. Paper: Consumer Response to Misleading Pricing Tactics: The Case of Product Downsizing.
- Global School in Empirical Research Methods in Oslo, 2016
OTHER PROFESSIONAL ACTIVITIES
- Junior researcher, GSoM SPbSU, 2015-2016.
- Leading specialist in commercial analysis, Baltika Brewery, 2014-2015.
- Marketing specialist, NCC, 2012-2014.
Membership in international professional associations:
- European Marketing Academy (EMAC), 2015–2016.