Terentiy V. Meshcheryakov

Associate Professor, Department of Public Administration

 

 

e-mail: head@tufruns.gov.spb.ru

 

 

EDUCATION AND ACADEMIC DEGREES

  • Doctor of Science (Economics), St. Petersburg University of Economics & Finance, 2011
  • MBA, HEC Paris School of Management, 2011
  • MBA, St. Petersburg University, 2010
  • Candidate of Science (Economics), St. Petersburg University of Economics & Finance, 2005
  • Specialist Degree in Law faculty, Department of Law, North-West academy of public administration, 2007
  • Specialist Degree in Electrotechnical arrangements and systems, Saint-Petersburg Electrotechnical University “LETI”, 1998

 

SCIENTIFIC INTERESTS

  • Marketing (Theory and Methodology)
  • Marketing Communications
  • Marketing of Territory
  • Management of city image

     

SELECTED PUBLICATIONS (total – 29)

Monographs and Textbooks

 

  • The concept of strategic management of the city's image. SPb.: Info-da, 2006.
  • Brand of the city: illusion or reality?. SPb.: ViT-print, 2008.
  • History of Economic study: methodological complex. SPb.: SZTU, 2008. (coeditors: N.V. Afanasieva, A.V. Nikiforov, L.A. Solonskaya, A.D. Shmatko).
  • Economic history: methodological complex. SPb.:SZTU, 2008. (coeditors: L.A. Mahova, A.V. Nikiforov).
  • Legal regulation of foreign-economic activity: methodological complex. SPb.: SZTU, 2008. (coeditors: A.N. Tyagnibidina, E.V. Nechuykina).

 

Papers in Academic Journals

 

  • Brand I live in//The Creative Economy, 2008. №8. P.61-69.
  • Territorial marketing as a form of geomarketing: the nature and development of terminology // Journal of economic integration, № 8(18), 2009. – P.58-64.
  • Marketing strategy of development of the city // Actual problems of the development of services: Collection of scientific works.Edition VII. Spb. SPBGEF, -P.181-186.
  • Development of marketing skills of Russian companies // Vestnik of  economic integration, 2010. № 2(22).  P.99-105.
  • Brand as communicative capital// Problems of modern economics, №1. 2011(coeditors: I.Yr. Okolnishnikova, G.Yr. Nikiforova)

 

INTERNSHIP ABROAD

  • Tsinghua University (People's Republic of China),2010
  • Haas School of Business, University of California, Berkeley (USA),  2011
  • Fuqua School of Business at Duke University (USA), 2011

 

HONORS and AWARDS

  • Medal "In memory of three-hundredth anniversary of St. Petersburg";
  • Medal "65 years of victory in the Great Patriotic War 1941-1945"
  • “Expert of the year” in the field of public administration by “Expert North-West” magazine, 2012

 

OTHER PROFESSIONAL ACTIVITIES 

  • Member of the St Petersburg Government, 2011 – .
  • Frunzenskiy district administration, Head of Administration, 2009 – . 

Courses taught at GSOM

  • Business and Goverment (Presidential program)
  • Place Management and Development (Undergraduate)