Andrey L. Zamulin

Associate Professor, Organizational Behavior and Personnel Management Department







  • Candidate of Science, Herzen State Pedagogical University of Russia, 1990.
  • Specialist program, St.Petersburg State University, Diploma in Psychology, Faculty of Psychology, 1981.



  • Leadership in organization
  • HRM
  • Team building
  • Coaching
  • Technologies of service



Books, Monographs and Textbooks

  • Sales training. St.-Petersburg: Rech Publishers, 2006, 2004, 2002 (co-authorship with A. Druzhinin).


Papers in Academic Journals

  • The New Look at the Leader’s Followers: Theory and Management Practice // Vestnik of St. Petersburg State University, Management. 2009.Vol. 3, p.75-97.


Papers in Professional Journals

  • Leadership for Sustainable Development MPS – Workshops // International Journal of Case Method Research & Application. 2009. Vol. XXI, №2. P. 107–116.
  • What is the cost of Employer’s  Brand ?//  HR handbook. 2010, N 5 , P.47-54.  (co-authorship with D. Kucherov)


Chapters in Books and Collections of Essays

  • Consulting work in a project organization. A case study of organization X // New Challenges to Managing Organisations in Project Business. Chapter 10 / St.Petersburg: St. Petersburg State University Graduate School of Management,  Ǻbo Academy University, Research Institute for Project-based Industry, 2008.



  • Business and Private Life: Is Balance Possible?. 2008. The European Case Clearing House (ECCH).
  • SEVSHELFGEO: In Search of an Efficient Personnel Policy or How to Work With Young People in the Field of - Science. 2008. The European Case Clearing House (ECCH).
  • A New Leader and the Old Guard. The European Case Clearing House (ECCH). 2008.



  • Course on Research and Innovation Management - Best Practices in Finland (VTT, Espoo) Finland, 2007.
  • Haas School of Business, University of California (Berkley, CA, USA), 2006.
  • Beahrs Environmental Leadership Program (Berkley, CA, USA), 2003.
  • Program for Manager Development, Walsh University, USA, 1996



  • Grants: Projects Consortium “Valaam – our common home” (USAID United States Agency for International Development within cooperation agreement with Fund for Sustainable Development, 2007-2008.
  • Award of Committee for Economic Development, Industry and Trade of Saint-Petersburg Government, 2007.
  • Eurasia Foundation, "Developing the culture of creating Russian cases in business education" grant, 2004.
  • Open Society Institute, Soros Foundation, "School of management during a vacation" grant, 1991.



  • Consultant at a number of Russian and international firms in organizational behavior and HR, 1988-.
  • Member of Russian Psychological Society, 2007 -.
  • Expert in the area of organizational psychology, 2007 -.
  • Member of a Coordination Council of Cooperation Program in sustainable development and ecological management of St. Petersburg State University and University of California (Berkley, CA, USA), 2004 -.

Courses taught at GSOM

  • Communication in organization (bachelor program)
  • Leadership in organization (bachelor program, EMBA, professional certificate programs)
  • Art of negotiation (EMBA)
  • Business communication (professional certificate programs)