4th EMAC CEE Regional Conference

 

Conference Scientific Program is now available >>> 

 

The European Marketing Academy (EMAC) was established in 1975. EMAC is a professional society for people involved or interested in marketing theory and research. Its aims are to serve as core of a communication network for disseminating information and promoting international exchange in the field of marketing. Membership is open to individuals from Europe and elsewhere. At present, the Academy has over 1000 members from more than 57 different countries in all five continents. EMAC also organizes an Annual Conference that is hosted by major universities or scientific institutes all over Europe. This provides a yearly forum for the presentation and discussion of research projects in various stages of development. In conjunction with this Annual Conference, a Doctoral Colloquium for students in marketing is held during the same week at the same place. Several other conferences are organized in cooperation with other leading marketing associations.

 

IMPORTANT DATES

Submission of papers: April 15, 2013

Notification of authors: June 17, 2013

Early bird registration: August 15, 2013

Regular registration: September 1, 2013

Doctoral Seminar: September 25, 2013

EMAC CEE Regional Conference: September 26-27, 2013 

 

HISTORY OF EMAC CEE Regional Conference

The first steps toward establishing EMAC CEE Regional Conference go back to 2007 when a group of scholars from the region gathered at the Faculty of Economics and Business in Maribor (Slovenia) and created a forum that attracted researchers dealing with market development issues. The conferences titled Marketing Theory Challenges in Transitional Societies – MTC were organized in the two consecutive years in Zagreb, Croatia (2008) and again in Maribor, Slovenia (2009). In 2009, in line with the EMAC policy regarding extensions of its activities, it was agreed that MTC will continue to exist under a new title – EMAC CEE Regional Conference – Marketing Theory Challenges in Emerging Societies. The first EMAC CEE Regional Conference (4th MTC) was organized at Corvinus University of Budapest, Hungary 2010, followed by the 5th MTC at the Alexandru Ioan Cuza University in Iasi, Romania 2011 and the 6th MTC at the  University of Belgrade, Serbia 2012.

 

Program Committee Chair:

 

Sergey P. Kushch, Deputy Dean, Professor, Head of Marketing Department, St. Petersburg University Graduate School of Management, Russia 

 

Program Committee Members:

 

  • András Bauer, Professor, Head of Marketing Department, Corvinus University of Budapest, Hungary
  • Arnold Schuh, Director of Competence Center for Central and Eastern Europe, Vienna University of Economics and Business Administration, Austria
  • Berend Wierenga, Emeritus Professor of Marketing, President EMAC Fellows, Rotterdam School of Management, Erasmus University, Netherlands
  • Boris Snoj, Professor of Marketing, Faculty of Economics and Business, University of Maribor, Slovenia
  • Branko Maricic, Professor, Faculty of Economics, Belgrade University, Serbia
  • Corneliu Munteanu, Professor of Marketing, Faculty of Economics and Business, Alexandru Ioan Cuza in Iasi, Romania
  • Damijan Mumel, Professor of Marketing, Faculty of Economics and Business, University of Maribor, Slovenia
  • Diamantopoulos Adamantios, Professor, Head of International Marketing Department, Faculty of Management, University of Vienna, Austria
  • Đurđana Ozretić Došen, Professor, Faculty of Economics, University of Zagreb, Croatia
  • Gabriele Troilo, Associate Professor, Vice-President EMAC, SDA Bocconi, Italy
  • Galjina Ognjanov, Associate Professor, Faculty of Economics, University of Belgrade, Serbia
  • József Berács, Professor, Corvinus University of Budapest, Hungary
  • Krisztina Kolos, Associate Professor, Corvinus University of Budapest, Hungary
  • Maja Makovec Brenčič, Professor of International Business, Vice Dean of Faculty of Economics, University of Ljubljana, Slovenia
  • Maja Szymura-Tyc, University of Economics in Katowice, Poland
  • Maria M. Smirnova, Associate Professor, Marketing Department, St. Petersburg University Graduate School of Management, Russia
  • Olga V. Saginova, Professor of Advertising Department, Head of Master’s Program, Plekhanov University, Graduate School, Russia
  • Toomas Danneberg, Lecturer, Estonian Business School, Estonia
  • Udo Wagner, EMAC President, Professor, Faculty of Business, Economics and Statistics, University of Vienna, Austria
  • Veronica Wong, Professor of Marketing, Faculty of Business, Management and Economics, University of Sussex, United Kingdom
  • Vesna Žabkar, Professor, Head of Marketing Department, Faculty of Economics, University of Ljubljana, Slovenia
  • Zsófia Kenesei, Associate Professor, Corvinus University of Budapest, Hungary

 

Organizing Committee Chair:

 

Maria M. Smirnova, Associate Professor, Marketing Department, St. Petersburg University Graduate School of Management, Russia

 

Organizedby:

  
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