E-Business

Instructor:     

 

Sergey A. Yablonsky, Candidate of Science (Computer Science), Associate Professor, Department of Information Technologies in ManagementGraduate School of Management, St.Petersburg University 

 

Workload:

6 ECTS

45 contact hours; 139 student work hours

 

Prerequisites:

None

 

Aim of the Course:   

 

The course offers the basics of e-business and includes understanding of the concepts, terminology and technologies related to e-business. The course focuses on how e-business is carried out, including innovative technologies, strategy, business models, value chain, infrastructure, services, planning, marketing, and electronic retailing, as well as the advantages and disadvantages of e-business.

 

Students have to obtain the following key skills during the course:

 

  • general understanding of concepts, terminology, and basic innovative digital technologies related to e-business
  • knowledge of strategy, sourcing, and governance in the e-business domain
  • skills in analysis  and explanation of the variety of e-business models through analysis of the best practices
  • practice in preparing a project paper and presentations
  • hand-on practice in e-business application solutions
  • team working and decision-making in e-business sphere

 

 

Course Content:       

 

Topic 1. Brief introduction to e-Business. Digital Enterprise

Topic 2. Innovative digital technologies and e-business. Web 1.0, Web 2.0, Web 3.0, Big Data, Cloud computing, Mobile Web, Internet of things, Digital products and services

Topic 3. E-Business strategy

Topic 4. E-Business business models

Topic 5. E-Commerce. Web Store. From Retailing to E-tailing

Topic 6. E-Auctions

Topic 7. Digital marketing. Web analytics. CRM

Topic 8. ERP

Topic 9. E-Supply chains. E-Logistics

Topic 10. M-Business

Topic 11. E-Finance, E-banking, E-payment systems

Topic 12. E-Business security

Topic 13. Planning, financing and launching E-business

Topic 14. Law, ethics and consumer policies of E-business  

 

Teaching methods:   

 

Lectures, group project, cases, individual and group presentations, exercises with e-business application solutions, business cases modelling

 

 

Literature: 

 


Required reading:

1. Morabito, Vincenzo. Trends and Challenges in Digital Business Innovation. Springer. 2014. GSOM Digital Library Books24x7: <http://common.books24x7.com.ezproxy.gsom.spbu.ru:2048/toc.aspx?bookid=76648> (accessed August 24, 2015)

2. Turban, Efraim, Linda Volonino, Gregory R. Wood, and Janice C. Sipior. Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th Edition. John Wiley & Sons, 2013. GSOM Digital Library Books24x7:  <http://common.books24x7.com.ezproxy.gsom.spbu.ru:2048/toc.aspx?bookid=51172> (accessed August 24, 2015)

3. Tapscott, Don. The Digital Economy Anniversary Edition: Rethinking Promise and Peril in the Age of Networked Intelligence. McGraw-Hill. 2015. GSOM Digital Library Books24x7. <http://common.books24x7.com.ezproxy.gsom.spbu.ru:2048/toc.aspx?bookid=77161> (accessed August 24, 2015)

4. Book chapters, research papers, cases during the course.

 

Optional reading:

1. Dave Chaffey, Fiona Ellis-Chadwick Digital Marketing: Strategy, Implementation and Practice, Pearson, 5 edition, 2012, 728 pages – 10 books in GSOM library.



 

 

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