Strategic Management of Technological Innovations

Instructor:

Dr. Tatjana A. Samsonowa, Managing Director of IPERF, Graduate School of Management, St. Petersburg University

Fabiola H. Gerpott, Research Fellow at Daimler AG

 

Workload:

6,0 ECTS

45 class hours

 

Prerequisites: No

 

Course Description:

 

This course aims to support students in developing comprehensive knowledge and skills of business strategy. The focus of the course is on conceptual models that are essential for understanding strategic management practice in an international business environment.

Linked to this goal are the following aims:

 

  • On a theoretical level, the course provides a managerial toolbox for future global managers. The course provides a thorough foundation of components of strategy and its development. Theoretical findings will be connected to real-world cases from leading international companies.

 

  • On a practical level, the course allows students in an interactive project work setting to develop business strategies for different industries in order to gain skills to transfer management theory into management practice.

 

After the course the students will be able to:

  • Understand the concepts of strategic management and its core components;
  • Evaluate and integrate a wide range of management concepts to develop comprehensive management strategies;
  • Develop an understanding for contextual opportunities and challenges for a company in a globalized world;
  • Design corporate strategies based on this framework;
  • Develop concrete goals and KPIs to implement management strategies.

 

Course Content:

Topic 1:  Defining Strategic Management Theoretical perspectives on strategies and strategic management in different business contexts. State-of-the-Art concepts and management research findings.

 

Topic 2: Strategic Management Practice The role of mergers and acquisitions in gaining international market access. Market adaption. Using Chess Strategy in international business management. Applying Sun Tzu’s “The art of war” to business.

 

Topic 3: Designing Strategies Application of the aforementioned concepts to develop strategies for a set of companies. Considering international contexts, political and economic, legal environment. Public policy, risk and regulation. International market research. Socio-cultural environment: culture, values and technology.

 

Topic 4: Implementing Strategies Operationalizing corporate strategies through alignment of strategic, tactical and operational management levels. Performance clusters, goal-setting, key performance indicators (KPIs). 

 

Teaching Methods:

Lectures, project-based learning, group work, creative exercises, brainstorming, presentations, case study discussion, home readings, home and class assignments.

 

Course Reading:

 

Literature list will be announced in class.

 

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