Technology Innovation

 

Instructor:

Dr.Igor Rozhdestvenskii, CEO, Martal SPb, and Head, Technology Marketing Division, Institute for Advanced Manufacturing Technologies, Peter the Great St.Peterburg Polytechnic University
E-mail: info@martal.ru, irojdest@gmail.com

Workload:

6 ECTS,

45 contact hours

Prerequisites:

No prerequisites

Course Description:

The aim of the course is to give the students basic knowledge on technology management including:
• Commercialization of knowledge and competence
• Modern trends in technology markets
• Universities and research centers as sources for technology
• Industry as the principle technology recipient
• Role of institutes of development and innovation infrastructure in technology management (technoparks and science parks, business incubators, tech transfer centers, engineering centers, etc)
• Process of technology transfer and related topics
• Technology entrepreneurship: management upside down
• Immaterial assets in technology management
• Intellectual property basics and commecialization
• Role of legislature and legal practice
• Open innovation and efficient business models of innovation management in universities and industry
• Communications as a principle process in TM
The course is mosly structured around practical issues, based the first hand experiences and borrowed examples from Russian and foreign practices. The practical part of the course involves small group and personal exercises in technology scouting, Technology Readiness Levels (TTL) evaluation, startup strategy and business development. All the examples will be taken from real life and bear practical value beyond purely educational purposes. Guest lectures and seminars, as well as cooperation in practical exercises will be given tech startup teams, business incubators and accelerators’ management, venture fund experts and other related speakers

Course Content (Topics and subtopics):

Topic 1A. Introduction in technology management and commercialization of innovations.

• Interlude: Industry and innovation or do companies need technology?
• Commercialization of knowledge and competence
• Modern trends in technology markets
• Open innovations
• Scenaria of technology commercialization

Topic 1B. Innovative technology entrepreneurship and intrapreneurship

• Off-topic Interlude: How to manage success. A bit of mathematics and psychology
• Technology startup and spin off lifecycle
• Product development
• Customer development and marketing
• Business model
• Financial model and investments
• Team management and stakeholders
• Tools of startup business development

Topic 1C. A touch of real life: Real tech startup cases from Ingria Business Incubator

Assignement 1: Tech startup strategy planning (task setting for out of class work)

Topic 2A. Technology marketing and scouting

• Technology Marketing
• Technology scouting, assessment and adoption

Topic 2B. Managing the intangible: intellectual property.

• IP protection: pros and contras
• Motivations for IP deals
• Assessment of the technology value
• Negotiations in technology transfer

Topic 2C. Startup development strategy. Student presentations of the Assignment 1.

Topic 2D. A touch of real life: Real tech priorities of Russian industrial companies

Assignement 2: Technology scouting (task setting for out of class work)

Topic 3A. Innovative infrastructure

• Ecosystem
• Technoparks
• Business incubators
• Engineering centers
• Technology transfer centers
• Consulting, coaching, etc
• Innovations.ru: a snapshot of Russian ecosystem
• Institutes of development

Topic 3B. Venture capital intro

• Interlude: True story of Silicon Valley
• Types of venture capital
• Concepts and definitions
• Role of venture in technology management
• Corporate venture

Topic 3C. Technology scouting. Student presentations of the Assignment 2.

Topic 3D. A touch of real life: Technoparks, business incubators and venture funds of the world
Assignement 3: Cases of innovation infrastructure (task setting for out of class work)

Topic 4A. University innovation systems: business models and results

• Korea
• Israel
• Great Britain
• US

Topic 4B. Industrial innovation and technology management systems

• Korea
• Israel
• Great Britain
• US

Topic 4C. Cases of innovation infrastructure. Student presentations of the Assignment 3.

Topic 4D. A touch of real life: Cases of university and industry tech management
Assignement 4: Cases of university and industry tech management (task setting for out of class work)

Topic 4E. Cases of university and industry tech management. Student presentations of the Assignment 4.

Course Organization:

Four home assignments, each  20h of out of class work + 30 min in class group presentation.

Course Reading (the full list):

Core reading:
Lecture notes. 

Supplementary reading:

• Joe Tidd, John Bessant (2013), Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Edition, Managing Innovation: Integrating Technological, Market and Organizational Change, 5th Edition
• Burgelman Robert, Christensen Clayton, Wheelwright Steven, Strategic Management of Technology and Innovation, 7th edition, McGraw-Hill, 2008
• Chesbrough, Henry (2003). Open Innovation: The new imperative for creating and profiting from technology. Boston: Harvard Business School Press.

Exam format:

in-class with computer
Duration: 90 minutes

Grading Policy (% or points):

Course progress – 60 %, exam – 40 %.
Assessment of academic progress:
Seminar work 1 – 10 %
Seminar work 2 – 10 %
Seminar work presentation – 40 %

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