Консультационные проекты (2014-2015 уч. год)

Осенью 2014 года с Институтом «Высшая школа менеджмента» СПбГУ сотрудничали компании: Бизнес-инкубатор «Ингрия» и IBM.

Темы консультационных проектов

Market research on solutions for the protection of personal data in the Russian Federation for the formation of the marketing part of the business plan: Sotis (Бизнес-инкубатор «Ингрия»)
Development of a marketing plan for the project "Research, production and delivery of water-repellent compositions brand "НЕОГАРД" for building materials and constructions: NEO + (Бизнес-инкубатор «Ингрия»)
The Strategy of enabling IBM Watson as a part of Big Data portfolio for Government sector in Russia (IBM)
Analyze current status of the IBM SW Products and initiatives in Asset Management area and suggest corrective actions, ways for further development based on current economy & geopolitical situation (IBM)

Весной 2014 года с Высшей школой менеджмента СПбГУ сотрудничали компании: Dupont, L'Oreal, Siemens Gas Turbine Technologies, IKEA, Slotex, EMC, Бизнес-инкубатор "Ингрия", Ahlers и "Ракурс".

Темы консультационных проектов

Point of Sales (POS) of construction materials as an element of value chain: role in customer decision making process and marketing requirements (Dupont)
Analysis of membrane& films market (Marketing 5P) (Dupont)
Services marketing. Service standards elaboration & implementation as a mean of development in the professional market of luxury beauty salons (ex., Kérastase) (L'Oreal)
IKEA Parnas local HR branding and perspective (IKEA)
Analysis of the consumer trends at the kitchen furniture market of St. Petersburg and developing recommendations for increasing IKEA market share at the kitchen furniture and accessories business (IKEA)
Automating logistics between two of JSC Slotex’s production sites (Slotex)
Printing plant establishment project (Slotex)
Analyses of innovation maturity growth in IT companies on the local market (EMC)
Analysis of the IT companies educational proposals in Russia & CIS (EMC)
Development and promotion the largest internet MOOC platform for Russian speaking users (Бизнес-инкубатор "Ингрия")
Analysis business units' profitability and creating a financial model for taking the business development decisions (Ahlers)
Development of the concept of IT financial model: Unity Doc (Бизнес-инкубатор "Ингрия")
Development of the concept of IT financial model: Brauni (Бизнес-инкубатор "Ингрия")
Development of the process of human resource planning (Siemens Gas Turbine Technologies)
The development of mechanism of involvement of the personnel of the company in searching of new ideas for creation of innovative projects ("Ракурс")