Консультационные проекты (2011-2012 уч. год)

Весной  2012 года с Высшей школой менеджмента СПбГУ сотрудничали компании: EMC, Dupont, Elisa, IKEA, Slotex, Schlumberger, PricewaterhouseCoopers, Business Incubator Ingria.

Темы консультационных проектов

  • Analysis of the visibility of EMC Russia CoE as an employer at Saint-Petersburg IT labor market, evaluation of students/young specialists loyalty to the company (EMC)
  • The analysis of the consumer behaviour and development of the optimum trading offer for table-tops from artificial stone DuPont™ Corian and Montilli in St.-Petersburg salons of kitchen furniture (Dupont)
  • Video Conferencing Services for Business: Market analysis and business development recommendations (Elisa)
  • Strategy of IKEA promotion in Mega Trading Center (IKEA)
  • Digital printing in production of decorative surfaces: project evaluation and start-up preparation (Slotex)
  • Designing the key performance objectives and indicators based system of SLB market share analysis (Schlumberger)
  • ERP (Enterprise Resource Planning) system implementation project: general issues and solutions (PricewaterhouseCoopers)
  • Segmentation, Targeting, Positioning (STP) Analysis and Searching for Marketing Niches for the Innovative low-grade heat utilization technology on the Global Market (Business Incubator Ingria)

 

 

Осенью 2011 года с Высшей школой менеджмента СПбГУ сотрудничали компании: International Paper (Russia), NCC Real Estate, AmRest, BSH, L'Oreal, PricewaterhouseCoopers, Schlumberger, Business Incubator Ingria.

Темы консультационных проектов

  • Capital investment process optimization (International Paper)
  • Analysis of regional markets and preparation of recommendations for advertizing campaign promoting real estate objects under construction in St. Petersburg (NCC Real Estate)
  • Introduction of new restaurant Brand into the market (AmRest)
  • Localizing Foreign Production in Russia (BSH)
  • Design of digital strategy for Giorgio Armani brand (L'Oreal)
  • Creating value through innovation: improving business performance by using new IT technologies - mobilization, cloud computing, virtualization, etc (PricewaterhouseCoopers)
  • Market analysis and preparation of recommendations for advertising campaign promoting the Zamante platform in Russia (Business Incubator Ingria)
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