Светла Маринова, доцент международного бизнеса, университет Ольборга, Дания

Научные интересы Мариновой сконцентрированы на интернационализации растущих экономик и фирм, в частности в странах с переходной экономикой Центральной и Восточной Европы, Китая и России. Ее исследования сосредоточены на зарождении, развитии и зрелости компаний в условиях преимуществ и недостатков  интернационализации на растущих рынках и оценки влияния этих процессов на скорость экономического развития  стран с растущими экономиками.  Маринова публикуется в таких журналах как European Journal of Marketing, International Marketing Review, Thunderbird International Business Review, Advances in International Management, Advances in International Marketing, Journal of Global Marketing, Journal of Euro-marketing, Journal of East-West Business и др. Она является автором, редактором и соавтором ряда книг и коллективных монографий, в том числе International Business: European Edition, John Wiley & Sons 2009; Institutions and International Business, 2014; Successes and Challenges of Emerging Market Multinationals 2013; Emerging Economies and Firms in the Global Crisis and Impacts of Emerging Economies and Firms on International Business 2012; Internationalization of Emerging Economies and Firms and The Changing Nature of Doing Business in Transition Economies, 2011 (публикуется Palgrave Macmillan).  С. Маринова является приглашенным соредактором специального издания European Journal of Marketing and of International Marketing Review.

 

Публикации в реферируемых журналах:

Child, J. and Marinova, S. (2014) The Role of Contextual Combination in the Internationalization of Chinese Firms, Management and Organization Review, 10 (3): 347-371.

Child, J. and Marinova, S. (2014) Reflections on the Commentaries, Management and Organization Review, 10 (3): 405-409.

Masango, S. and Marinova, S. (2014) Knowledge-Based Network Ties in Early Rapidly Internationalising Small Firms: A Missing Link. International Entrepreneuship Management Journal, 10 (3): 471–486.

Marinova, S. (2014) Editorial: Branding as a Competitive Lever, Journal of Euromarketing, 23 (1-2): 1-4.

Marinova, S., Cui, J. Shiu, E. and Marinov, M. (2013) Impact of Customer Relationships on Brand Equity in Chinese Retail Banking, Journal of Euromarketing, 21(1): 37-52.

Marinova, S., Child, J. and Marinov, M. (2012) Institutional Field for Outward Foreign Direct Investment: A Theoretical Extension? Advances in International Management, 25: 233-261.

Turcan, R., Marinova, S. and Rana, M.B. (2012) Empirical Studies on Legitimation Strategies: A Case for International Business Research Extension, Advances in International Management, 25: 425-470.

Marinova, S., Child, J. and Marinov. M. (2011) Evolution of Firm- and Country-Specific Advantages and Disadvantages in the Process of Chinese Firm Internationalization, Advances of International Management, 24: 233-269.

 

Главы в книгах:

Marinova, S. (2014) Institutions and International Business, In S. Marinova (Ed.) Institutional Impacts on Firm Internationalization, Palgrave Macmillan: p. 1-11.

Marinova, S., Child, J. and M. Marinov (2014) The Role of Home Governments in Outward Foreign Direct Investment, In S. Marinova (Ed.) Institutional Impacts on Firm Internationalization, Palgrave Macmillan: 173 - 189.

Czinkota, M., Marinova, S., Samli, A. C.; Jiang, Z. (2014) Key Determinants of Retail Internationalization: Do Institutions Matter. In Svetla Marinova (Ed.) Institutional Impacts on Firm Internationalization. Palgrave Macmillan: p. 264 - 285.

Masango, S. and Marinova, S. (2012) Development of International Entrepreneurial Opportunities by South African Early Rapidly Internationalizing Small Firms. In Marinov, M. and Marinova, S. (eds) Impacts of Emerging Economies and Firms on International Business, London and New York: Palgrave Macmillan. 302-316.

 

Монографии:

Marinova, S. (2014) (Ed.) Institutions and International Business. London and New York: Palgrave Macmillan.

Portaleoni, C. G., Marinova, S., ul-Haq, R. and Marinov, M. (2013) Corporate Foresight and Decision Making: The Case of a European Bank. London and New York: Palgrave Macmillan.

Marinov, M. and Marinova, S. (Eds) (2013) Successes and Challenges of Emerging Market Multinationals. London and New York: Palgrave Macmillan.

Marinov, M. and Marinova, S. (Eds) (2012) Emerging Economies and Firms in the Global Crisis. London and New York: Palgrave Macmillan.

Marinov, M. and Marinova, S. (Eds) (2012) Impacts of Emerging Economies and Firms on International Business. London and New York: Palgrave Macmillan.

Marinov, M. and Marinova, S. (2011) Internationalization of Emerging Economies and Firms. London and New York Palgrave Macmillan.

Marinov, M. and Marinova, S. (2011) The Changing Nature of Doing Business in Transition Economies. London and New York: Palgrave Macmillan.

 

 

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