Участие исследователей Центра в международных и российских конференциях

 

 

2015   2014   2013   2010 - 2012

 

 
2015
 
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-17.10.2015, Zagorsky A., “"Plain Exterior" intercategory store brands”
  • ICCMI 2015 3rd International Conference on Contemporary Marketing Issues, London, UK, 30.06-02.07.2015, Cherenkov V.
  • 2015 Annual Conference: Inspired Marketing , San-Antonio, USA, 12-17.02.2015, Froesen, J., Smirnova, M., Rebiazina V. “Customer Orientation - Performance Links in Developed vs. Emerging Markets”
  • 2015 Annual Conference: Inspired Marketing, San-Antonio, USA, 12-17.02.2015, Froesen, J., Smirnova, M., Rebiazina V., Rozhkov, A., Tikkanen, H. “Does Listening to the Customer Pay Off? Customer Orientation - Performance Links in Developed vs. Emerging Markets”
  • The EMAC 44th Annual Conference, Левен, Бельгия, 26-30.05.2015, Froesen, J., Smirnova M., Rebiazina V., Tikkanen H.,”Does Listening to the Customer Pay Off? Customer Orientation - Performance Links in Developed vs. Emerging Markets”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015, Froesen J., Smirnova M.,  Rebiazina V., Tikkanen H. “The Influence of Different Forms of Customer Orientation to Business Performance: Empirical Evidence Form Developed vs. Emerging Markets”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015, Froesen J., Smirnova M.,  Rebiazina V., Tikkanen H. “Does Listening to the Customer Pay Off? Customer Orientation - Performance Links in Developed vs. Emerging Markets”
  • 6th EMAC Regional Conference “Marketing Theory Challenges in Emerging Markets”, Vienne, Austria, 16-18.09.2015, Golovacheva K. “Consumer Response To Misleading Pricing Tactics: The Case Of Product. Downsizing”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015, Golovacheva K. “Consumer Response to the Crisis: the Case of Russian Embargo over Foreign Food Products”
  • XXVI ISPIM Innovation Conference: Shaping of Frontiers of Innovation Management, Budapest, Hungary, 14-17.06.2015, Muravskiy D. “Disruptive innovation potential of multi-sided platforms: case of digital books”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015, Pakhomova L.  “Business Strategy – Innovation Behavior Link in Russian Industrial Companies”
  • British Academy of Management SIG Online Workshop, 15.07.2015, Pakhomova L. “Innovation Strategy Formulation”
  • XXVI ISPIM Innovation Conference: Shaping of Frontiers of Innovation Management, Budapest, Hungary, 14-17.06.2015, Smirnova M.M., Khomich S.G., Rebiazina V.A. “Does cooperation depend on the stage of innovation process?”
  • 6th EMAC Regional Conference “Marketing Theory Challenges in Emerging Markets”,  Vienne, Austria, 16-18.09.2015, Smirnova M.M.,  Khomich S.G., Rebiazina V.A. “Cooperation at different stages of innovation process: the effect on performance”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015, Smirnova M.M., Khomich S.G., “The Effect of Customer and Technology Orientation on Cooperative Innovation: The Mediating Role of Uncertainty In The Emerging Markets”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015, Smirnova, M., Krasnikov, A., Hewett, K.,  Autry, C., “Which Capabilities Matter in Transition Economy? Longitudinal Analysis of  Russian Firms”
  • 2015 Annual Conference: Inspired Marketing, San-Antonio, USA, 12-17.02.2015, Smirnova M., Rebiazina V. “Transforming Market/Customer Orientation of Russian Firms: Transition and Discovery of Opportunities”
  • Заседание научной группы АВВЭМ, Москва, Российская Федерация, 16-18.04.2015, Алканова О.
  • Заседание Команды новых лидеров РАБО, Москва, Российская Федерация, Алканова О.
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015, Alkanova O., “Consumer-Based Brand Equity Model in Emerging Market Context: Empirical Study in the Russian Market”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015, Muravskiy D., “Innovation Greenhouses: Analysis of the Evolution of Business Incubation Industry”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015, SmirnovaM. “Investigating relationship with partners on the Russian e-commerce market”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St.Petersburg, Russia, 15-18.10.2015,, Froesen J. “The Influence of Different Forms of Customer Orientation to Business Performance: Empirical Evidence Form Developed vs. Emerging Markets”

 

 

2014
 
  • CLADEA-2014, Barcelona, Spain, 03-05.09.2014, Chekanov A., Khomich S., Rodon J. “How Innovation Platforms Emerge: The Unity Video Game Engine Platform”
  • North American Case Research Association 55th Annual Conference, Austin, Texas, 23-25.10.2014, Cherenkov V. “ Bacchus, Plutus, and Ruslan: A Way to A New Medication for Alcoholism”    
  • North American Case Research Association 55th Annual Conference, Austin, Texas, 23-25.10.2014, Cherenkov V.
  • North American Case Research Association 55th Annual Conference, Austin, Texas, 23-25.10.2014, “A Voyage to Brobdingnag: A Small Company’s Fight for its Role as a Chinese Giant’s Distributor on the International B2B Market”
  • American Marketing Association 2014 Summer Marketing Educators Conference, San Francisco, USA, 30.07-04.08.2014, Frösén, J., Sundqvist, S. and Cadogan, J. “Export Firms’ Strategy Responses to Environmental Turbulence: A Configurational Approach to International Entrepreneurial Oriented Behaviors”
  • Consumer Culture Theory Conference 2014, Helsinki, Finland, 26-29.06.2014, Landgraf P., Hawkins M. “Escaping and Extending Identities Through Imagery”
  • 9th Global Conference of AM’s Brand, Corporate Identity and Reputation Special Interest Group, Hatfield, United Kingdom , 04-06.06.2014, Landgraf P., Iglesias O., “The Co-creation of Core Values: A Multi Stakeholder Endevour”
  • 2014 Academy of Marketing Conference, Bournemouth, United Kingdom , 07-10.07.2014, Muravsky D., Landgraf P. “Exploring the Ecosystem of Brand Communities”
  • EMAC 43rd ANNUAL CONFERENCE "Paradigm shifts & Interactions", Valencia, Spain, 03-06.06.2014, Rozhkov A. “Customer orientation: what do we actually study? Insights from the Russian market”
  • XXV ISPIM Innovation Conference, Dublin, Ireland, 07-12.06.2014, Smirnova M.M. “The role of innovation ecosystem in driving innovation performance”
  • Regional Conferenct of EMAC , Katowice, Poland, 24-26.09.2014, Smirnova M.M. “The Role Of Market Orientation And Orientation Towards New Market Segments On Product Innovation Performance In The Context Of Russian Economy”
  • 2014 Annual Conference of the Emerging Markets Conference Board "Listening to consumers of emerging markets.", Delhi, India, 9-11.01.2014, Smirnova M.M., Rebiazina V., Rozhkov A. “Revising Customer Orientation concept in Emerging Markets: Findings from the Russian Market”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, 16-17.10.2014, Alkanova O., Kostyukova E. “Consequences of Brands’ Presence in Social Networks for Consumer Brand Equity: Case of Luxury Brands”
  • Международная научно-практическая конференция «Упаковочный рынок России. Вызовы и возможности, экологическая ответственность», Москва, Российская Федерация, 19.06.2014, Бойко А.Г., Загорский А.Л. “Маркетинговые основания эволюции упаковочного рынка: воспринимаемая ценность биоразлагаемых полимеров и реальные перспективы их применения”
  • Маркетинговые компетенции и эффективность бизнеса. Международный научный симпозиум, Санкт-Петербург, Российская Федерация, 13-15.05.2014, Гладких И.В. “Создание и использование учебных кейсов в российском бизнес-образовании”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, 16-17.10.2014, Гладких И.В., Бухвалов А.В. “Кейсы в российском бизнес-образовании”
  • Антикризисный HR, Санкт-Петербург, Российская Федерация, 26.11.2014, Кирюков С.И. “Клиенториентированный менеджмент - эффективная технология работы отдела продаж”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, 16-17.10.2014, Loginov L. “The Interaction of Market Orientation and Marketing Capabilities from the Point of View of Firm Performance”
  • XV Апрельская международная научная конференция  по проблемам развития экономики и общества, Москва, Российская Федерация, 01-04.04.2014, Ребязина В., Смирнова М.М. “The Role of Market Orientation in Development of Product Innovations by Russian Companies”
  • XV Апрельская международная научная конференция  по проблемам развития экономики и общества, Москва, Российская Федерация, 01-04.04.2014, Рожков А.Г., Смирнова М.М., Ребязина В.А. “Ориентация на клиента на развивающихся рынках: новые направления исследований”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, 16-17.10.2014, Rucheva A. “Determinants of Joint Supplier-retailer Project Performance in Category Management Field”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, 16-17.10.2014, Smirnova M., Rebiazina V. “ How To Measure Customer Orientation In Russian Market?”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, 16-17.10.2014, Khomich S. “Innovation Cooperation in the Emerging Markets: the Complex Model of the Effect of Cooperation on Innovation Activities in Russian Companies”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, 16-17.10.2014, Cherenkov V. “ International Logistics Management: From Subject to Lean Syllabus and Effective Teaching”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, 16-17.10.2014, Cherenkov V.  “Case Life-cycle and Possibility of Its Extension”
  • Международная научно-практическая конфренция "Менеджмент в сфере культуры и медиакоммуникаций: инновационные подходы и технологии", Санкт-Петербург, Российская Федерация, 10-11.04.2014, Черенков В.И. “Порочный круг медиа-рейтинга и деградация социо-культурного сечения маркетинговой среды”
  • GSOM Emerging Markets Conference: Business and Government Perspectives, St. Petersburg, Russia, 16-17.10.2014, Vasedina V. “Crisis in the Outbound tourism Industry: Causes and Consequences”
  • American Marketing Association 2014 Winter Marketing Educators Conference, Orlando, USA, 20-25.02.2014, Frösén, J., Jaakkola, M., Churakova, I. and Tikkanen, H. “Unveiling the Various Ways of Engaging a Firm in Customer Value Creation: Market Orientation Profiles, Firm Performance, and the Economic Cycle”
  • XXV ISPIM Innovation Conference, Dublin, Ireland, 08-11.06.2014, Kazantsev A., Pakhomova L. “Typology and variety of innovation strategies” 

 

 

2013

 

  • NACRA 2013 Annual Meeting , Victoria, Canada, 17-19.10.2013, Cherenkov V., Alkanova O. “Universal Manager’s Charisma, or Marketing Success of Mikhailovsky Theater”
  • Aalto University-GAMMA Symposium, Helsinki, Finland, 26.04.2013, Chernikov V.  “Customer Empowerment, Innovativeness and Firm Performance”
  • AMS Annual Conference, Monterey, USA, 15-18.05.2013, Chernikov V., Kushch S., Tikkanen H. “Customer Empowerment and Firm Performance: Benefits and Potential Harm”
  • ANZMAC 2013, Auckland, New Zealand, 1-4.12.2013, Del Rio Olivares, M. J.; Frösén, J. and Mattila, P. “How to Assess the Impact of a Firm’s Online Marketing? Developing a Scale for E-Business Value”
  • Industrial Marketing and Sales Management Symposium, Helsinki, Finland, 6-7.11.2013, Frösén, J.; Jaakkola, M. and Kumar, A. “Market Orientation and the Smoothing of Economic Fluctuation in Industrial vs. Consumer Service Firms”
  • NACRA 2013 Annual Meeting , Victoria, Canada, 17-19.10.2013, Maksimtsev I., Cherenkov V. “From Ares to Asklepios: Sharp Marketing Strategy Bend of “Pulse Systems Group” (St. Petersburg, Russia)”
  • Academy of Marketing 2013 Conference "Marketing Relevance", Cardiff, UK, 08-11.07.2013, Muravskii D. “You are judged by the allies you keep: The role of borrowed brand equity”
  • 2013 World Marketing Congress, Melbourne, Australia, 17-20.07.2013, Muravskii D., Alkanova O., Smirnova M. “What was brand equity anyway, and how did they measure it?
  • 42nd EMAC Annual Conference, Istanbul, Turkey, 04-07.06.2013, Muravskii D., Samuylova E., Smirnova M., Alkanova O. “Exploring the Brand Ecosystem: May All Who Enter as Guests Leave as Brand Allies!”
  • Academy of Marketing 2013 Conference "Marketing Relevance", Cardiff, UK, 08-11.07.2013, Muravskii D., Smirnova M. “Keeping Multiple Brand Allies: The Consumer Perspective”
  • 2013 Academy of Marketing Science World Marketing Congress, Melbourne, Australia, 17-20.07.2013, Muravskii D.V, Samuylova E.B., Smirnova M.M. “The Role of Brand Character­istics in Brand Alliance En­gagement with Different Types of Partners: an Exploratory Study”
  • Academy of Marketing 2013 Conference "Marketing Relevance", Cardiff, UK, 08-11.07.2013, Smirnova M., Alkanova O., Muravskii D. “Brand Equity as a Goal and as a Source of Control: What to Measure and When to Measure”
  • 42nd EMAC Annual Conference, Istanbul, Turkey, 04-07.06.2013, Smirnova M., Rebyazina V. “How Market-Led We Are? The Role of Product Innovation in the Context of Russian Economy”
  • XXIV ISPIM Conference: Innovating in Global Markets: Challenges for Sustainable Growth, Helsinki, Finland, 16-19.06.2013, Smirnova M.M., Rebyazina V. “Are Russian product innovations market-driven”
  • 4th EMAC CEE Regional Conference “Marketing Theory Challenges in Emerging Societies St. Petersburg, Russia, 25-27.09.2013, Alkanova O., Starov S.  “Brand Financial Performance Factors: Empirical Evidence from Russian Brands”
  • 6-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация, 22-24.10.2013, Ландграф П.А. “Вовлечение заинтересованных сторон как фактор повышения результативности корпоративного ребрендинга”
  • 4th EMAC CEE Regional Conference “Marketing Theory Challenges in Emerging Societies”, St. Petersburg, Russia, 25-27.09.2013, Landgraf P. “The Organic Brand Architecture Model: the role of corporate brand”
  • 4th EMAC CEE Regional Conference “Marketing Theory Challenges in Emerging Societies”, St. Petersburg, Russia, 25-27.09.2013, Loginov L., Market Orientation in the Emerging and Advanced Economies
  • VIII Международный образовательный форум “Гарантии качества профессионального образования”, Москва, Российская Федерация, 23-25.10.2013, Муравский Д. “Student-based collaborative multi-sided platform”
  • 4th EMAC CEE Regional Conference “Marketing Theory Challenges in Emerging Societies”, St. Petersburg, Russia, 25-27.09.2013, Muravskiy D., Landgraf P. “An Explorative Study of the Role of “Ally” and “Rival” Brand Communities in Forming Consumer Perceptions of Brands”
  • XIV Апрельская МНК «Модернизация экономики и общества» / XIV MIE Conference, Москва, Российская Федерация, 02-04.04.2013, Ребязина В.А., Смирнова М.М., Клиентоориентированность российских компаний: результаты эмпирического исследования
  • 6-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация, 22-24.10.2013, Ребязина В.А., Смирнова М.М. “Роль ориентации на клиента в развитии продуктовых инноваций российских компаний”
  • 6-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация, 22-24.10.2013, Рожков А.Г. “Personal level customer orieantation: key drivers and managerial implications”
  • 4th EMAC CEE Regional Conference “Marketing Theory Challenges in Emerging Societies”, St. Petersburg, Russia, 25-27.09.2013, Смирнова М.М., Ребязина В. “How Should We Continue Studying Customer Orientation in Emerging Economies? Empirical Evidence from Russian Market”
  • 4th EMAC CEE Regional Conference “Marketing Theory Challenges in Emerging Societies”, St. Petersburg, Russia, 25-27.09.2013, Frösen J. “Reflections from the Recent Graduation and Job Market Experiences”
  • 4th EMAC CEE Regional Conference “Marketing Theory Challenges in Emerging Societies”, St. Petersburg, Russia, 25-27.09.2013, Chernikov V. “Customer Empowerment, Innovativeness and Firm Performance”

 

 

2010 - 2012

 

  • Academy of Marketing Annual Conference "Marketing: Catching the Technology Wave", Southampton, UK, 02-05.07.2012, Alkanova O., “Brand Performance: Towards a Clear Set of Metrics”
  • NACRA 2012 Annual Meeting , Boston, USA, 25-27.10.2012, Cherenkov V., “CASE & INSTRUCTOR'S MANUAL: "Dashing Officers in International Logistics Mousetraps, or How to Ruin Sweet Dreams in One Year"”
  • NACRA 2012 Annual Meeting , Boston, USA, 25-27.10.2012, Cherenkov V., “CASE EMBRYO: "How to Use Key Success Factors, or Why Staraya Russa spa is not Bad Zurzach spa?" “
  • WACRA 29th International Conference on Case Method Research and Application , Stockholm, Sweden, 26-29.06.2012, Cherenkov V., “Staraya Russa Spa: Quo Vadis?”
  • WACRA 29th International Conference on Case Method Research and Application , Stockholm, Sweden, 26-29.06.2012, Cherenkov V., “Student Case Club as A Source of Marketing Creativity: First Experience and Plans in the Graduate School of Management (Russia)”
  • EDSI 2012 - European Decision Sciences Institute 3rd Annual Conference, Istanbul, Turkey, 41061, Cherenkov V., Dykalo D., “International Logistics Risks: Essays on Classification and Its Perceptions by Russian Managers”
  • 28th IMP Conference “Combining the Social and Technological Aspects of Innovation: Relationships and Networks”, Rome, Italy, 11-15.09.2012, Moreva I., Smirnova M. (with Rebyazina V.), “Transforming Interfirm Relationships in Response to Market Challenges (Case Of Russian Bakery Industry)”
  • Inaugural AIM-AMA Sheth Foundation Doctoral Consortium, Bangalor, India, 27-28.07.2012, Muravsky D., “Brand Alliances Strategies: Conceptualizing and Measuring Borrowed Brand Equity”
  • The Academy of Indian Marketing’s 2nd Annual Research Conference: “Innovation in Marketing for Emerging Markets”, Bangalor, India, 29-30.07.2012, Muravsky D.,
  • Academy of Management 2012 Annual Meeting, Boston, USA, 03-07.08.2012, Smirnova M. (with Podmetina D., Savitskaya I., Boisselier Y., Kutvonen A.), “Collaboration for Innovation: Challenges of International Cooperation with Informal Economies”
  • 3rd EMAC Regional Conference “Marketing Theory Challenges in Emerging Societies” - “Marketing Myths and Methodology”, Belgrad, Serbia, 13-14.09.2012, Smirnova M. (with Rebyazina V.), “The Influence of Market Orientation on Russian Companies Performance: Mediating Effect of Product Innovativeness”
  • 41st EMAC Annual Conference, Lisbon, Portugal, 22-25.05.12, Smirnova M. (with Rebyazina V.), “Through Transition to Sustainable Advantage: Did Russian Firms Learn How to “Listen” to the Market?”
  • 28th IMP Conference “Combining the Social and Technological Aspects of Innovation: Relationships and Networks”, Rome, Italy, 11-15.09.2012, Smirnova M. (with Salmi A., Blomquist K.), “The notion of expectations in B2B relationships”
  • AMA 2012 Summer Marketing Educators' Conference , Chicago, USA, 17-19.08.2012, Smirnova M., Krasnikov A., Kushch S. (with Rebyazina V.), “Adding to the “Missing Link” Perspective  in Emerging Economy:  The role of product innovation in Russia”
  • XXIII ISPIM Conference – Action for Innovation: Innovating from Experience, Barcelona, Spain, 17-20.06.2012, Smirnova M., Zagorskaya D. (with Samsonova T.), “Russian companies’ cooperation capabilities: an examination and recommendations for improvement”
  • WACRA 14th Academy for Creative Teaching International Conference (ACT - Creative Teaching), Seville, Spain, 04-06.01.12, Starov S., Zamulin A., “Application of Modern Teaching Techniques for Development Creative Skills of Managers”
  • 41st EMAC Annual Conference, Lisbon, Portugal, 22-25.05.12, Zagorskaya D., Smirnova M., Moreva I. (with Rebyazina V.), “Understanding Research Collaboration By ICT Companies In Emerging And Developed Markets”
  • XI международная научно-практическая конференция «Новые тенденции в экономике и управлении организацией», Екатеринбург, Российская Федерация, 17.04.2012, Алканова О.Н., Оценка результативности брендинга товаров и услуг на потребительских рынках: интегральный подход
  • 5-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация, 23-25.10.2012, Алканова О.Н., Старов С.А., “Факторы формирования финансовой результативности брендинга: результаты эмпирического исследования российских брендов”
  • Joint International Research Seminar of Marketing department of SPbU GSOM and Marketing department of Aalto University School of Business, Санкт-Петербург, Российская Федерация, 25.10.2012, Алканова О.Н., Старов С.А., “Branding in Emerging Markets: Aspects of Brand Strategy Development and Performance Evaluation”
  • Joint International Research Seminar of Marketing department of SPbU GSOM and Marketing department of Aalto University School of Business, Санкт-Петербург, Российская Федерация, 25.10.2012, Ландграф П.А., “Brand Architecture Design: the Role of Corporate Brand”
  • 5-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация, 23-25.10.2012, Ландграф П.А., Муравский Д.В., “Исследование представления брендов в рамках архитектуры «дома брендов» на примере комик-конов”
  • Joint International Research Seminar of Marketing department of SPbU GSOM and Marketing department of Aalto University School of Business, Санкт-Петербург, Российская Федерация, 25.10.2012, Логинов Л.О., “Market Orientation in the Emerging and Advanced Economies”
  • Joint International Research Seminar of Marketing department of SPbU GSOM and Marketing department of Aalto University School of Business, Санкт-Петербург, Российская Федерация, 25.10.2012, Муравский Д., Самуйлова Е., Смирнова М., “The Role of Brand Characteristics in Brand Alliance Engagement With Different Types of Partners”
  • 5-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация, 23-25.10.2012, Муравский Д.В., Нефедов К.С., “Сетевые эффекты многосторонних платформ с позиции совместного брендинга”
  • Joint International Research Seminar of Marketing department of SPbU GSOM and Marketing department of Aalto University School of Business, Санкт-Петербург, Российская Федерация, 25.10.2012, Смирнова М.М., “Adding to the “Missing Link” Perspective in Emerging Economy: the Role of Product Innovation in Russia”
  • International Scientific Conference “Networks in the Global World: Structural Transformations in Europe, the Us and Russia”, Санкт-Петербург, Российская Федерация, 22-24.06.2012, Смирнова М.М., Морева И., Ребязина В., T”ransforming Interfirm Relationships in Response to Market Challenges (Case Of Russian Bakery Industry)”
  • International Scientific Conference “Networks in the Global World: Structural Transformations in Europe, the US and Russia”, Санкт-Петербург, Российская Федерация, 22-24.06.2012, Смирнова М.М., Салми А. , “The Role of Relational Norms, Trust and Partners’ Expectations in Network Relationships in B2B Markets”
  • Стратегическое планирование и развитие предприятий - XIII Всероссийский симпозиум, Москва, Российская Федерация, 10-11.04.2012, Черенков В.И. (в соавторстве с Марьяненко В.П.), “Антиципирование инновации как условие перманентного воспроизводства корпоративного конкурентного преимущества”
  • Joint International Research Seminar of Marketing department of SPbU GSOM and Marketing department of Aalto University School of Business, Санкт-Петербург, Российская Федерация, 25.10.2012, Черников В.А., “The Impact of Forms of Market Orientation on Innovativeness: the Role of Customer Empowerment”
  • 5-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация, 23-25.10.2012, Юлдашева О.У. (в соавторстве с Ширшовой О.И.), Типология маркетинговой ориентации компаний: эмпирическое исследование компаний Санкт-Петербурга

  • 2nd EMAC Regional Conference “Marketing Theory Challenges in Emerging Societies” - “Marketing Myths and Methodology”, Iasi, Romania, 21-23.09.11, Alkanova O., “Integrated Approach to Branding Effectiveness Assessment”
  • 2011 Academy of Marketing Conference “Marketing Fields Forever”, Liverpool, UK, 04-07.07.11, Alkanova O., “Integrated Model of Branding Effectiveness Assessment”
  • EAM-I 2011 International Conference “Managing in a Global Economy XIV: Global Web of Knowledge”, Bangalore, India, 26-30.06.11, Cherenkov V., “Two Stage Model of Business Teaching in English: Experience and Quality Assessment Tools in the Graduate School of Management under the Saint-Petersburg State University (Russia)”
  • DSI 2011 Annual Meeting Conference “European Decision Sciences – Bridging Communities”, Wiesbaden / Frankfurt, Germany, 24-25.06.11, Cherenkov V., “Unified Classification of International Operations: Theoretical Background and Applications”
  • EDEN PhD Seminar on Economics and Management of Innovations, Milan, Italy, 02-06.05.11, Rebyazina V.
  • 2nd EMAC Regional Conference “Marketing Theory Challenges in Emerging Societies” - “Marketing Myths and Methodology”, Iasi, Romania, 21-23.09.11, Rebyazina V., “Building portfolio of relationships with partners on b2b markets”
  • AMA 2011 Summer Marketing Educators' Conference , San Francisco, USA, 05-07.08.11, Rebyazina V., Krasnikov A., Smirnova M., Kouchtch S., “Role of Customer Orientation in the Development of Russian Companies”
  • AMA 2011 Winter Marketing Educators' Conference “Looking Back, Looking Forward: Shaping the Future of Research in Marketing”, Ostin, USA, 18-20.02.11, Smirnova M., Krasnikov A., “Impact of Culture on Brand Equity”
  • Economic and Political Transformation – 20 Years After, Budapest, Hungary, 17-18.11.11, Smirnova M., Rebyazina V., “Russian economy in development: Is the change in the role of market orientation on the innovation development of Russian companies visible?”
  • 2nd EMAC Regional Conference “Marketing Theory Challenges in Emerging Societies” - “Marketing Myths and Methodology”, Iasi, Romania, 21-23.09.11, Smirnova M., Rebyazina V., Kouchtch S. (with Tretyak O., Rozhkov A.), “Customer orientation in Russia – a Myth or Reality?”
  • WACRA 28th International Conference on Case Method Research and Application “The Case Method: Tell it Like it Is!”, Dublin, Ireland, 26-29.06.11, Starov S. (with Rasha E.), “Russian Case Studies Center WWW.CASE-CENTER.RU: As the Basis for Creating and Disseminating New Knowledge”
  • International Symposium “Contemporary Issues on Branding and Pricing”, Санкт-Петербург, Российская Федерация, 06-08.10.11, Starov S., Gabisov A., “Classification of private trademarks: a critical approach”
  • WACRA 28th International Conference on Case Method Research and Application “The Case Method: Tell it Like it Is!”, Dublin, Ireland, 26-29.06.11, Starov S., Gladkih I. (with Rasha E.), “Let’s Go Global: Innovative Institutional Approach to Case Writing and Teaching at GSOM, St. Petersburg University, Russia”
  • 4-я Ежегодная научная конференция «Современный менеджмент: проблемы, гипотезы, исследования», Москва, Российская Федерация, 22-24.11.11, Алканова О.Н., Старов С.А., “Оценка результативности функционирования бренда: первые результаты эмпирического исследования”
  • 4-я Ежегодная научная конференция «Современный менеджмент: проблемы, гипотезы, исследования», Москва, Российская Федерация, 22-24.11.11, Загорская Д.А., Смирнова М.М., Ребязина В.А., Морева И.А., “О специфике подхода к оценке эффективности создания и поддержания совместных исследовательских проектов с партнерами с целью повышения клиентоориентированности российскими компаниями сферы информационных и коммуникационных технологий”
  • III Всероссийская научно-практическая конференция «Управление инновациями: теория, инструменты, кадры», Санкт-Петербург, Российская Федерация, 02-08.06.11, Красников А.В., Ребязина В.А., “Innovation Radar: Holistic Approach to Measuring Innovation”
  • XI international scientific - practical conference “Basic and applied research, development and application of high technologies in industry”, Санкт-Петербург, Российская Федерация, 27-29.04.11, Кущ С.П., Ребязина В.А. (в соавторстве со Спивак С.А.), «Инновационный Радар» - разработка метода многофакторного измерения инновационной деятельности российских компаний»
  • XII International research conference “Modification of the Economy and Globalization”, Москва, Российская Федерация, 05-07.04.11, Кущ С.П., Ребязина В.А., Смирнова М.М., Красников А.В., «Инновационный Радар» - разработка метода многофакторного измерения инновационной деятельности российских компаний»
  • 4-я Ежегодная научная конференция «Современный менеджмент: проблемы, гипотезы, исследования», Москва, Российская Федерация, 22-24.11.11, Ребязина В.А., Смирнова М.М. (в соавторстве с Спивак С.А., Третьяк О.А.), “Влияние клиентоориентированности на инновационное развитие российских компаний, оперирующих на промышленных рынках”
  • 4-я Ежегодная научная конференция «Современный менеджмент: проблемы, гипотезы, исследования», Москва, Российская Федерация, 22-24.11.11, Смирнова М.М., Ребязина В.А., Морева И.А., “Клиентоориентированность российских инновационно-активных компаний: результаты эмпирического исследования”
  • International Jubilee Scientific Conference on Economics and Management in the 21 Century: Stability and Growth Solutions, Svishtov, Bulgaria, 08-09.11.11, Черенков В.И. , “Business English как Lingua Franca преодоления семантических барьеров международного бизнеса: концепция и практика  Высшей школы менеджмента СПбГУ”
  • International Conference “Research and Education in Logistics and Supply Chain Management: the Current Situation and New Perspectives”, Санкт-Петербург, Российская Федерация, 14-16.12.11, Черенков В.И. , “К определению предмета «Международная логистика»”
  • WACRA 27th International Conference on Case Method Research and Application, Barranquilla, Colombia, Cherenkov V., “K-Rauta expansion in RUSSIA in the world crisis time: to stop or not to stop: that is the question”
  • WACRA 27th International Conference on Case Method Research and Application, Barranquilla, Colombia, Cherenkov V., “Foreign Student Advised Case Analyzing/Transplanting  Process: Experiences of BA & MA Level Programs in Graduate School of Management”
  • 5th IFKAD "Intellectual Capital in a Complex Business Land-scape", Matera, Italy, Cherenkov V. (with Tanichev Yu.), “Profiting from Intellectual Capital: How to Сreate Value from Green Innovations in the Modern Turbulent Environment”
  • Doctoral Colloquium of the 1st International Conference “Marketing Theory Challenges in Emerging Societies - EMAC Regional” , Budapest, Hungary, Rebyazina V., “Building portfolio of relationships with partners on b2b markets”
  • International Research Conference “Rationality, Behavior, Experiment” (Summer School), Москва, Российская Федерация , Rebyazina V., “Mental accounting theory in use”
  • 3-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация   , Rebyazina V. (with Podmetina D.), “Exploring Open Innovation Portfolio: Role of Internationalization”
  • EMAC 1st Regional Conference “Marketing Theory Challenges in Emerging Societies” , Budapest, Hungary, Rebyazina V., Kouchtch S., Smirnova M., “Building portfolio of relationships with partners on b2b markets (case of Russian innovative companies)”
  • EMAC 1st Regional Conference “Marketing Theory Challenges in Emerging Societies” , Budapest, Hungary, Smirnova M. , “Dynamics of Expectations and Trust in Cross-Border B2B Relationships”
  • 3-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация   , Smirnova M. (with Podmetina D.), “Role of R&D Cooperation in the Adopting of the Open Innovation Strategies”
  • ISBM Academic Conference: Advances in B-to-B Marketing, Boston, USA, Smirnova M. (with S. Henneberg, B. Ashnai, P. Naude, S. Mouzas), “Marketing - Purchasing Collaboration as a Factor of Firm Performance: Case of Russia”
  • Society for Marketing Advances conference, Atlanta, USA, Smirnova M. (with S. Henneberg, B. Ashnai, P. Naude, S. Mouzas), “Marketing-Purchasing Integration and Collaboration Effects on Business Performance: A Russian Study Using Internal Dyadic Data”
  • 26th IMP 2010 conference "Business Networks - Globality, Regionality, Locality", Budapest, Hungary, Smirnova M. (with S. Henneberg, B. Ashnai, P. Naude, S. Mouzas), “Understanding the Impact of Marketing - Purchasing Collaboration on Improving Firm Performance: an Empirical Study of a Transitional Economy”
  • "ISBM Academic Conference: Advances in B-to-B Marketing, Boston, USA, Smirnova M. (with S. Mouzas), “Achieving Efficiency-Effectiveness Balances in B2B Markets Relationships: The Case of Russia”
  • 3-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация , Smirnova M. (with Salmi A.), “The Role of Expectations and Trust in Cross-Border Interfirm Relationships”
  • Research Seminar on Russian Business: Innovations and Internationalization, Helsinki, Finland, Smirnova M. (with Väätäinen J., Podmetina D.), “Challenges of Innovations in Russia: Results from the research project Innovativeness of Russian companies”
  • AMA 2010 Summer Marketing Educators' Conference , Boston, USA, Smirnova M., Kouchtch S. , “Direct versus indirect effect of market orientation on firm performance: the mediating effect of relational capabilities in Russian industrial firms”
  • ISBM Academic Conference: Advances in B-to-B Marketing, Boston, USA, Smirnova M., Kouchtch S. (with P. Naude, S. Henneberg, S. Mouzas), “The Role of Market Orientation in Relational Capabilities Development and Driving Performances Outcomes: The Case of Russian Industrial”
  • 26th IMP 2010 conference "Business Networks - Globality, Regionality, Locality", Budapest, Hungary, Smirnova M., Moreva I., “Understanding Co-Branding Opportunities in B2B Context: Empirical Evidence from Russian Companies”
  • 3-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования" (молодежная секция), Москва, Российская Федерация , Алканова О.Н., “Оценка эффективности брендинга организации”
  • XI International research conference “Modification of the Economy and Globalization”, Москва, Российская Федерация, Кущ С.П., Смирнова М.М., Ребязина В.А., “Роль маркетинга взаимоотношений в инновационном развитии российских компаний”
  • PhD Seminar on Open innovation and Open Bussiness Models, Barcelona, Spain, Ребязина В.А.
  • GSOM Doctoral Research Workshop 2010, Санкт-Петербург, Российская Федерация, Ребязина В.А., “Формирование портфеля взаимоотношений промышленной компании с партнерами на примере высокотехнологичных отраслей”
  • 3-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация, Ребязина В.А., Кущ С.П., “Формирование портфеля взаимоотношений компании с партнерами: анализ существующих моделей”
  • 55th International Scientific and Practical Conference “Horizon 2020 to Economic Knowledge and Businesses”, Svistov, Bulgaria, Черенков В.И., “Общая теория маркетинга: современное состояние вопроса в России и еще один подход “
  • 3-я Ежегодная научная конференция "Современный менеджмент: проблемы, гипотезы, исследования", Москва, Российская Федерация, Черенков В.И., “Теоретические и прикладные аспекты общей теории маркетинга”

 

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