E-commerce

Instructor:

Sergey A. Yablonsky, PhD, Associate Professor, yablonsky@gsom.pu.ru

 

Workload:

4 ECTS, 45 hours of classes

 

Major, concentration:

Management

 

Prerequisites:

Information Technologies in Management-1, 2

 

Aim of the Course:

Students will be introduced to major issues in the field and to the role of the e-business and web and mobile technologies in international economy.

 

Course Content:

Topic 1. Introduction to information technologies in electronic and mobile commerce. 

Topic 2. Brief introduction to electronic commerce (EC).

Topic 3. Brief introduction to mobile commerce (MC). 

Topic 4. Main EC/MC actors and the structure of e-marketplace. 

Topic 5. EC/MC business models. Planning, Financing and Launching E-business.

Topic 6. EC/MC Strategy. Cases.

Topic 7. E-auctions. 

Topic 8. Digital marketing.E-Marketing. Social networks marketing. Cases.

Topic 9. Electronic Payment Systems. Cases.

Topic 10. Legal, Ethical, and Social Impacts of EC/MC. Cases.

Topic 11. EC/MC security.

Topic 12. Final project presentations. Course summary.

 

Teaching Methods:

The class will feature lectures, discussions, case studies, short tests, labs, games and start-up project development. Students will have hand-on practice using e-commerce services. Students would prepare a short essay and presentation based on it.

 

Course reading:

1. Gary Schneider Electronic Commerce, Course Technology Ptr, Fourth Edition, 2006, ISBN-10: 1418837032, ISBN-13: 9781418837037.
2. Shannon Belew and Joel Elad Starting an Online Business All-in-One for Dummies, 2nd Edition, John Wiley & Sons, 2009, 848 p., ISBN:9780470431962
3. Efraim Turban, Dorothy Leidner, Ephraim McLean, James Wetherbe Information Technology for Management: Transforming Organizations in the Digital Economy, 6th Edition, 2008, ISBN: 978-0-471-78712-9.

 

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