Entrepreneurship

Instructor:

Galina V. Shirokova, Professor, shirokova@gsom.pu.ru

 

Workload:

4 ECTS, 45 hours of classes

 

Major, concentration:

Management

 

Prerequisites:

Business planning

 

Aim of the Course:

Entrepreneurship course is an introductory course intended to provide students with a solid foundation in terms of the vital role played by entrepreneurs and entrepreneurship in the 21st century global economy. During this semester, we will assess, explore, critique, and celebrate the phenomenon of entrepreneurship. Entrepreneurship is approached as a way of thinking and acting, as an attitude and a behavior. Our emphasis is on entrepreneurship as a manageable process that can be applied in virtually any organizational setting.

 

Course Content:

Topic 1. Introduction to Course and to the Nature of Entrepreneurship.

Topic 2.  “Who” is the Entrepreneur? 

Topic 3. Understanding The Nature of Opportunity 

Topic 4. Developing a Great Business Concept and Business Model

Topic 5. Feasibility analysis and ecosystem analysis

Topic 6. Getting to Plan B: Breaking through to a Better Business Model

Topic 7. Growing the Venture

 

Teaching Methods:

Lectures, case studies, group work, presentations of group projects.

 

Course reading:

Bruce R. Barringer and R. Duane Ireland, Pearson Prentice Hall. Entrepreneurship: Successfully Launching New Ventures. 2011

 

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