International Marketing

Instructor:

Vitally I. Cherenkov, PhD in Economics, Chartered  Professor, cherenkov@gsom.pu.ru

 

Workload:

5 ECTS, 45 hours of classes

 

Major, concentration:

Management: Marketing, International Management

 

Prerequisites:

International Economics, Marketing

 

Aim of the Course:

The course aim is to give students understanding how to analyze and develop successful marketing strategies and policies in international business.

 

Course Content:

Topic 1. International Marketing: Strategic Choice or Strategic Imperative

Topic 2. Global Marketing Environment: Structure, Dimensions, and Measurements

Topic 3. Foundations of  International Marketing Management : Strategic & Operative Levels

Topic 4. Foundations of  International Marketing Management:  Tactic Levels

 

Teaching Methods:

Lectures, individual in-class/out-class assignments, case studies, team working, in-class discussions, after class quizzes.

 

Course reading:

Hollensen, S. Global Marketing: A Decision-Oriented Approach. FT-Prentice Hall, Harlow, etc., 2007

Видеогалерея
Отзывы выпускников
Наверх