New Product Management

 

Instructor:

Joan Freixanet, Doctor in Economics, Senior Lecturer, GSOM
e-mail: j.freixanet@gsom.pu.ru

Workload:

6 ECTS

45 contact hours, 139 student work hours

Prerequisites:

Strategic Management, Marketing

Course Description:

Innovation and the development of new products is at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. New Product Management deals with the conditions and strategies that enable companies to come out with new competitive products. The object of study is innovation as a management process. Most of the best new products present in our everyday life have not come from flashes of inspiration but from collaborative endeavors. We will analyze how companies can foster, develop and appropriate the value of their innovations. This implies setting up a corporate culture that allows for creativity, effectively managing R&D, establishing alliances, and protecting intellectual property. In this subject, these aspects are analyzed, together with the specific steps involved in the creation of new products.

Course Content (Topics and subtopics):

Introduction to the course subject, terminology and literature
Topic 1. Innovation in the Company.
Topic 2. Managing Technology and Knowledge
Topic 3. New Product Development.
Final Project

Course Organization:

Lectures, individual assignments, case studies, group projects

Course Reading (the full list):

1. Paul Trott (2012). Innovation Management and New Product Development, 5th Edition, Financial Times Press.
2. Karl T. Ulrich and Steven D. Eppinger (2012). Product Design and Development, 5th Edition, Irwin McGraw-Hill, 2012.
3. C. Merle Crawford and C. Anthony Di Benedetto (2014), New Products Management, 11th edition, McGraw-Hill.

Exam format:

Final exam will consist of multiple-choice questions to test the understanding of material presented in class.
In-Class, 90 min.

Grading Policy (% or points):

Final Project 20 (10 written report + 10 presentation)
Case Studies and articles 25
Individual Performance 25
Final Exam 30
Total:  100
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