The course aim is to give students understanding how to manage the research process successfully and write the master thesis. Students gain knowledge on the development of master thesis through the creation of the research plan, collecting, processing and analyzing data and presenting the results of the empirical research.
Students have to obtain the following key skills during the course:
• general understanding of the empirical research;
• knowledge of differences of the research methods and research approaches;
• skills in developing the research plan and research design;
• knowledge of implementing data collecting methods and skills in data analysis techniques;
• skills in presenting the results of the empirical research.
Course Content (Topics and subtopics):
Topic 1. Transformation of the research design into the plan of empirical research.
Topic 2. Using secondary data
Topic 3. Collecting primary data through observation, interviews, questionnaires
Topic 4. Analyzing quantitative data
Topic 5. Analyzing qualitative data
Course Reading (the full list):
• Adams, John, Raeside, R., Khan, Hafiz T. A. Research Methods for Business and Social Science Students. 2014
• Saunders M., Lewis Ph., Thornhill A. Research Methods for Business Students. Prentice Hall, 2012
• Easterby-Smith M., Thorpe R., Lowe A. Management Research: An Introduction, 2nd edition. London: Sage Publications, 2003.
• Gabbott M. Undertaking a Literature Review in Marketing // The Marketing Review, 2004, # 4, pp. 411-429.
• Fendt J. Grounded Theory Method in Management Research: Users’ Perspectives // Organizational Research Methods, 2007, August 8.
• Eisenhardt K., Graebner M. Theory Building from Cases: Opportunities and Challenges // Academy of Management Journal, 2007, Vol. 50, # 1, pp. 25-32.
• Jackson S.L. Research Methods and Statistics: A Critical Thinking Approach. Cengage Learning, 2008.
• Yin R. 2003. Case Study Research: Design and Methods. Thousand Oaks, CA, Sage.