Candidate of Science in Economics, Saint-Petersburg State University, 2004
MBA, International School of Management LETI-LOVANIUM, 1994
Diploma, Leningrad State University, History Department, 1987
RESEARCH
Fashion marketing
Luxury marketing
Hedonic Marketing
Conspicuous Consumption
SELECTED PAPERS AND PUBLICATIONS
Monographies
Luxury Marketing: Modern Strategies. St.Petersburg, 2007. (with Ludmila Bogomolova)
Designer Brands In Fashion Business. St.Petersburg, 2006.
Articles
Fashion and audio branding: The analysis and interpretation of luxury fashion marketing concepts // Journal of Global Fashion Marketing, 2016, 7 (4): 291-304 (with Yulia Malenkaya).
Luxury Marketing: Analysis of Contemporary Concepts // Journal of Brand Management. #4 (77), 2014, pp.194 - 216.
Fashion and Conspicuous Consumption in Russia // Journal of Brand Management. 2012, 2 (63): 108 — 120.
Luxury and the Contemporary Art // Journal of Brand Management. #3 (52), 2010, pp.168-179.
Shalimar: Perfume of the Century or Destruction of a Legend? (Case Study) // Vestnik of St. Petersburg State University, Management. Vol.4, 2010, p.167 - 218.
Brand Portfolio Management in Fashion Business: cases of Armani and Gucci // Russian Journal of Management, 2006, Vol.4 No.3, p. 124-154.
Global Designer Brands As Modus Operandi of The Russian Fashion Retail // Vestnik of St. Petersburg State University, Management. 2006. Vol. 2, June, p. 65-87.
Fashion Business Adverting // Advertising Ideas, 2006, # 1(57), p. 100-111.
Concept of Designer Brand Portfolio in Fashion Business // Journal of Brand Management. #6 (10), 2003.
Marketing Communications of Designer Brands in Fashion Business //Journal of Marketing Communications. #1 (13), 2003.
Fashion Marketing of Designer Brands: St.Petersburg Case in the beginning of XXI century // Vestnik of St. Petersburg State University, Management. Vol.1, 2002.
Fashion Marketing of Designer Brands in St.Petersburg //Fashion Industry. March, 2002.
Distinctive Features of Designer Brands in Fashion Marketing //Journal of Marketing & Marketing Research in Russia, # 1 (37), 2002.
INTERNSHIP ABROAD
HEC (Paris), 2006
UC Berkeley, Haas School of Business, 2002, 2003
HONORS AND AWARDS
The certificate of honor of the Russian Ministry of Education & Science, 2009
The winner of competition of pedagogical skill (St.Petersburg State University), 2008
Russian Association of Business Education (RABO) – the best lecturing course for “Marketing Communications”, 2008
COSMOPOLITAN – Russia Professional Success Award (in Marketing), 1995
Research Support Eurasia Foundation, 2004
OTHER PROFESSIONAL ACTIVITIES
Owner and creator of Luxury Theory internet project http://luxurytheory.ru/
Associated Professor at Higher School of Economics (Moscow), 2012 - 2014.
Invited lecturer at French Fashion Institute Mod’Art (St.Petersburg), 2014 - 2016.
Member of the Supervisory Board of St. Petersburg Fashion Syndicate.
Еxecutive seminars on luxury marketing for the Russian operators of the luxury universe (L’Oreal Luxe Division, Rolls Royce, Sotheby’s International Realty, Boucheron, Kempinski Hotel Moika 22)
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