Johanna Pia Maria Frösén

Associate Professor, Marketing Department

Johanna Pia Maria Frösén
Courses

Strategic Marketing (Master program)

EDUCATION AND ACADEMIC DEGREES

  • D.Sc., Aalto University School of Business, 2013. 
  • M.Sc., Helsinki School of Economics, 2008.
  • B.Sc., Helsinki School of Economics, 2007.

RESEARCH

  • Strategic marketing:
  • Marketing performance and control
  • Marketing metrics and analytics
  • Strategic orientations
  • Market-based capabilities

ACADEMIC AND ADMINISTRATIVE POSITIONS

ACADEMIC POSITIONS

  • 2019 – present – Associate Professor, Marketing Department, Graduate School of Management, St. Petersburg State University. 
  • 2017 – present – Associate Professor, Marketing Department, Hanken School of Economics, Finland.
  • 2013 – 2019 – Assistant Professor, Marketing Department, Graduate School of Management, St. Petersburg State University.
  • 2016 – 2017 – Assistant Professor, Marketing Department, Hanken School of Economics, Finland.

 

ADMINISTRATIVE POSITIONS

  • 2020 – present – Director, KATAJA – The Finnish Doctoral Programme in Business Studies.
  • 2014 – 2016 – CEMS Academic Director, Graduate School of Management, St. Petersburg State University.

OTHER PROFESSIONAL ACTIVITIES

SELECTED PAPERS AND PUBLICATIONS

Books, Monographs and Textbooks

 

Papers in Academic Journals

 

Cases

INTERNSHIPS AND FELLOWSHIPS

  • Visiting Scholar, National University of Singapore Business School, Singapore, 2016-2017.
  • Visiting Scholar, University of California Riverside, School of Business Administration, USA, 2012.

HONORS AND AWARDS

  • Highly Commended Paper Award/Emerald literati network, Baltic Journal of Management, 2015
  • 2011 Emerald/BMDA Management Research Fund Award, 2011

Other professors
of the department

Olga N. Alkanova
Olga N. Alkanova
Senior Lecturer, Marketing Department
Igor V. Gladkikh
Igor V. Gladkikh
Associate Professor, Marketing Department. Director, Case Development Center
Ksenia S. Golovacheva
Ksenia S. Golovacheva
Senior Lecturer, Marketing Department
M. Deniz Dalman
M. Deniz Dalman
Associate Professor, Marketing Department
Sergey I. Kiryukov
Sergey I. Kiryukov
Senior Lecturer, Marketing Department
Maria M. Smirnova
Maria M. Smirnova
Head of Department, Marketing Department Associate Professor, Marketing Department Head of Research Center for Strategic Marketing and Innovations
Sergey A. Starov
Sergey A. Starov
Professor, Marketing Department
Joan Freixanet Solervicens
Joan Freixanet Solervicens
Associate Professor, Marketing Department
Johanna Pia Maria Frösén
Johanna Pia Maria Frösén
Associate Professor, Marketing Department
Vitally I. Cherenkov
Vitally I. Cherenkov
Professor, Marketing Department
Megi M. Gogua
Megi M. Gogua
Assistant Professor

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