Gogua M. «Development of personalization strategy algorithm for online retailers’ marketing activities: customer perspective» (2021), International Journal of Management Theory and Practice, 8/2021, pp. 161-176 (in Russian)
Gogua M., Smirnova M. “Revisiting personalization through customer experience journey” (2020), Vestnik of Saint Petersburg University. Management. 19 (4): 430-460
Malchenko, Y., Gogua M., Golovacheva, K., Smirnova, M. and Alkanova, O. “A critical review of digital capability frameworks: a consumer perspective” (2020), Digital Policy, Regulation and Governance, Vol. 22 No. 4, pp. 269-288.
50th Annual Conference of the European Marketing Academy (EMAC), Madrid, Spain (Online): Gogua M. “Enhancing customer relationships through personal data collection in retail” (2021)
Digital Transformation and Global Society 2021, ITMO University, St. Petersburg, Russia (Online): Gogua M., Rebiazina V., Smirnova M., “How has the COVID-19 Pandemic Transformed the E-Commerce Market on the Firm Level: Qualitative Insights from the Russian Market” (2021)
Annual Conference of the Academy of International Business (AIB), Miami, USA (Online): Gogua M., Smirnova M. “Personalization Preferences of Russian Consumers: The Implications for International E-Tailers for Customer Relationships Establishment” (2021)
XXII April International Academic Conference on Economic and Social Development, HSE, Moscow, Russia (Online): Gogua M., Smirnova M. “Qualitative insights into firm perception of e-commerce potential in the context of the Russian emerging market” (2021)
46th Annual Conference of the European International Business Academy (EIBA), Brussels, Belgium (Online): Gogua M. Smirnova M. “What are Personalization Preferences of Russian Consumers? The Implications for International E-Tailers” (2020)
Emerging Markets Conference, Graduate School of Management St. Petersburg, Russia: Gogua M. “Personalization in Marketing: Potential Strengths and Weaknesses in the New Realities” (2020)
VI International Doctoral Conference on Innovation and Entrepreneurship, Lappeenranta University of Technology, Lappeenranta, Finland: Gogua M. “Consumer behavior in electronic commerce in emerging and developed markets” (2019)
Emerging Markets Conference, Graduate School of Management, St. Petersburg, Russia: Gogua M. “Integrated approach to personalization in marketing in e-commerce transactions” (2019)
Gogua M. “External economic vector of forestry sector development scenarios in Russia” (2018), Contemporary problems of economics: from financial and social institutions to marketing, editor N. M. Starobinskaya, pp.107-113 (in Russian)
Gogua M. “Foreign trade barriers and the issue of the information security in Russia” (2018), Development of the contemporary economy of Russia (12 April): International Conference, editor. Yu. N. Guzov, pp. 106
Gogua M. “Factors affecting Finnish companies’ sales in Russia (the case of Metsä Group and Metso Corporation)” (2017), International Economic Symposium – 2017: Conference reports, editor O. L. Margania p. 142
Gogua M. “External and internal factors of digital economy development of Russian Federation” (2017), Entrepreneurship and reforms in Russia: XXIII international conference of young economists (1-2 December 2017): Conference reports, editor A. V. Belov, pp. 92-93
Gogua M. “Doing Business in Russia and Finland: Comparative Analysis” (2016), Entrepreneurship and reforms in Russia: XXII international conference of young economists (1-2 December 2016): Conference reports, editor A. V. Belov, pp. 91-92
Member of EMAC (European Marketing Academy) (2020 – present)
Member of AIB (Academy of International Business) (2020 – present)
Junior researcher, GSOM SPbSU, 2019, 2021
Analyst, Marketing department, MHG Systems Oy (Mikkeli, Finland), 2015
The Graduate School of Management of St. Petersburg University (GSOM SPbU) held the first Mentors' Tea meeting of the TalentUp season! 2021/2022. Olga Beglova, Director of the EY Academy of Business in St. Petersburg, spoke to the alumni participating in the program about the value of mentoring.
GSOM SPbU alumni of different years met in London as part of the GSOM Ambassadors project.
Yury Blagov, Director of the Center for CSR at GSOM SPbU, took part in the “Rodnye Goroda” social investment forum organized by Gazprom Neft.
The program students helped real startups of the Ingria business incubator to design development strategies and reach the international level.
VTB, L'Oréal, P&G, Uralsib, Teremok, Ozon, Microsoft, Bacardi and a dozen other leading companies took part in the brightest career event this fall — Management Career Week 2021: Autumn, which is traditionally held by the Graduate School of Management of St. Petersburg University. (GSOM SPbU).
This semester, five world business schools joined the academic partners of GSOM SPbU.
The Graduate School of Management at St Petersburg University (GSOM SPbU) is the first business school in Russia to receive accreditation by the three most influential international associations: EQUIS, AMBA and AACSB
Students from all over the world enrolled in Master in Management Program of the Global CEMS Alliance can register for 3 elective courses offered by GSOM SPbU in the online format, regardless of which business school of the Alliance they study at.
Ilya Tkachev, a 2007 alumnus of the Graduate School of Management of St. Petersburg University (GSOM SPbU), was appointed Chief of Staff of the Governor of St. Petersburg.
The Graduate School of Management at St Petersburg University (GSOM SPbU) is the first business school in Russia to receive accreditation by all three most influential international associations for business education: EQUIS, AMBA and AACSB. According to statistics, only one of 100 business schools in the world is afforded such honour.
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