In the second half of May, the Graduate School of Management of St. Petersburg University (GSOM) launched the GSOM Connect project. It is a telegram bot designed specifically for communication and regular one-on-one meeting of the GSOM Family community - alumni, students, faculty and employees of GSOM. For three weeks, with the help of a chat bot, almost 150 people from different cities of Russia, from Paris, London, Hamburg, Berlin, Rotterdam, Tallinn and Minsk discussed their studies at GSOM, career development, work in startups and corporations. In total, 250 people used the chat bot.
On March 20, 2020, the final lesson of the “Design Your Life” program was held at GSOM SPbU, organized by the Coaching Center for students of the first and second year Bachelor programs. At the heart of the program is an approach developed at Stanford University to design life and career, based on design thought methods.
Graduate School of Management, St. Petersburg University (GSOM) launches the GSOMConnect project. This is a telegram bot designed specifically for networking and regular one-on-one dating GSOM Family communities — alumni, students, lecturers and employees of GSOM. The project has been implemented as part of the digitalization of the extracurricular activities of the School and will help to build horizontal ties between community members.
In 2020, the Graduate School of Management of St. Petersburg University (GSOM) began updating the development strategy until 2025
Sergey I. Kiryukov, Associate Professor of GSOM Marketing Department co-authored the course Art of Sales on the Coursera platform.
Professors and alumni of the Graduate School of Management of St. Petersburg University (GSOM) have created for the VK Cup VKontakte project a course of eight lectures on the basics of doing business in IT companies. The project manager was Margarita Gladkova, Academic Director of the Business Analytics and Big Data Master's program.
In addition to transferring all students' classes to an online format, the GSOM team has developed a plan to adapt extracurricular activities to the digital environment. The plan of online events is aimed at supporting students in an unstable situation and returning access to the various opportunities of the School — networking, teamwork and communication with employers. Activities are carried out in four main areas: career support, personal development, mentoring and networking, sports and leisure.
Almost a month, GSOM SPbU professors have been conducting classes for students in a new format — online
Large companies around the world use Design Thinking as a methodology for solving business, engineering, product and other tasks. This methodology is based on a creative rather than an analytical approach to thinking. We talked with Tatyana Bobrus, GSOM SPbU alumni, CEO of SAMSONOWA & Partners in Russia, author and lecturer of the GSOM Design Thinking course, and asked her how the course works, why it is important to learn to come up with new product ideas, and what helps to achieve success in this process.
Tatyana A. Gavrilova, professor and Head of the Department of Information Technology in Management, Graduate School of Management, St. Petersburg University (GSOM), gave a comment to the first electronic issue of Expert North-West magazine.