From retail to pharma: “Zherebtsov’s business method” discussed in GSOM SPbU


From retail to pharma: “Zherebtsov’s business method” discussed in GSOM SPbU


On the last day of winter at GSOM SPbU members of GSOM Family gathered together on the meeting with well-known Russian businessman Oleg Zherebtsov.

Oleg Zherebtsov is one of the innovators of the Russian business, the founder of hypermarkets chains “Lenta” and “Norma”. In 2010, he established a pharmaceutical company Grotex Ltd., in 2011 began to build a plant for the production of liquid medical preparations “Solopharm”, which is by far Russia's largest plant for the production of liquid sterile drugs.

More than 120 representatives of the business community GSOM Family: alumni, students, faculty and staff visited lecture and more than 350 people joined the online broadcast on the Facebook page and the website to listen to the personal experiences of a businessman, his views of life and professional guidelines.

Olga R. Verkhovskaya, Associate Professor of Strategic and International Management, was the moderator of the meeting.




Three elements of successful leadership or “I've always wondered: you have so much depends on the people, but why do you spend so little time on them?”


Oleg Zherebtsov shared his vision of effective management formula. The main element of the formula, according to Oleg, is people. In a well-matched team where everyone has the opportunity to express themselves and realize their skills, work efficiency and job satisfaction are several times higher.

The second element is tools that modern educated managers have to use. Various communications, financial, ERP systems [1] and controlling [2], Oleg Zherebtsov compared with the levers in the pilot’s cockpit - how quickly and in a timely manner the pilot presses the levers, so the plane flies.

The third and not less important ingredient of success is imagination. The world is constantly changing, it is difficult to predict what will happen in a few years, but it is imagination and flexibility of thinking that can help competent manager to understand where they are going, and to think outside the box.




Pharma after retail


Having achieved success in the retail sector in 2010, Oleg Zherebtsov opened pharmaceutical company Grotex Ltd., and in 2013 in St. Petersburg started working modern plant for the production of liquid medicines “Solopharm”. Explaining his choice, the businessman told about choosing between two promising areas of the Russian economy - pharma and agriculture, and of the decision to run a pharmaceutical company.

“Pharma is good in that you can set up a business within a business. You can grow a separate brand and sell it at a cost that will be several times higher than all of your plant. Three guys in Oklahoma can come up with a molecule, which treats multiple sclerosis, and sell their product, after for $ 2 billion. The whole their laboratory can cost $ 100 thousand, but they have an invention”.



Prospects for business in Russia


Oleg Zherebtsov sees entrepreneurship as an important engine for development of Russian economic, and according to his opinion, there are conditions for development and business, and now in the big cities there is active growth of small businesses, and over the next decades, the number of people involved in small and medium business will grow steadily. Vision of speaker coincides with the data monitoring GEM Global 2016, the preliminary results of which was presented by the research team GSOM SPbU in the beginning of February, and showed growth entrepreneurial activity in Russia.

During the Q&A session, participants asked questions about the introduction of modern technologies in production, and Oleg Zherebtsov presented to the audience the newest types of pharmaceutical products, created according to the latest international standards and meet the urgent needs of consumers.



Watch video of the event >> 







От ритейла до фармы: бизнес по «методу Жеребцова» обсудили в ВШМ СПбГУ


[1] [Enterprise Resource Planning, планирование ресурсов предприятия

[2] [Система стратегического управления, планирования, учёта, анализа и контроля