Entrepreneurial mindset and high level of entrepreneurial skills are crucial for human capital – the key resource of companies competing in turbulent environments. Practice-based and particularly project-based learning is a recognized collaborative link in university-business engagements. However, these practices are not yet fully understood, especially the rarer cases where educational programs are company-driven. The seminar is devoted to the case of an educational program in Russia initiated by a telecom corporation and run together with a university – 5G Dream Lab project initiated by GSOM SPbSU together with Megafon. The emerging country context allows analyzing the joint project-based program from its conception, its development, translation to online during the pandemic as well as its transformations and key success factors. The seminar is open to public, the pre-registration is required.