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Google Online Marketing Challenge


Google Online Marketing Challenge (GOMC) is a great hands-on exercise for undergraduate or graduate students in classes such as advertising, ecommerce, integrated marketing communication, management information systems, marketing and new media technologies. The goal for students is to create an effective online marketing campaign in Google AdWords.

With a US$250 budget provided by Google, students develop an online advertising strategy for a real business or non-profit organization that has not used AdWords in the last six months. The global winners and their professor receive a trip to the Google Headquarters in Mountain View, California to meet with the AdWords team. Regional winners and their professor receive a trip to a regional Google office. Visit the Winners page to see the 2011 Challenge winners.

The competition is open to all students, regardless of major, with teams ranging in size from three to six.

This year featuring new Social Media Award.
The registration for 2012 edition in now open, more details here.


The CIMA Global Business Challenge 2012

The CIMA Global Business Challenge is a worldwide competition supported by Barclays for students interested in finance and management. The GBC 2012 is based on TV-industry.

It is run in three stages:

  • Stage one — case study analysis. After registering your team, you will receive a confirmation e-mail which gives you access to all the GBC challenge material you will need in order to produce a 3000 word report.
  • Stage two — synopsis and presentation (GBC 2012 Russia final). Four teams will be shortlisted at country or regional level.
  • Stage three — presentation (global final). The winning Russian team will represent their university and Russia at the global final.

By taking part in the CIMA Global Business Challenge, you will:


  • have the opportunity to represent your country / region in a prestigious global competition
  • get a taste of what it is like to be a chartered management accountant
  • work on a case study adapted from the CIMA test of professional competence in management accounting, which will give you first hand experience of the skills required to be a business leader
  • gain valuable exposure that will enhance your career development


  • meet some of the world's top employers, who are sponsoring or judging the competition
  • get tips and advice from these business leaders
  • get a chance to identify career opportunities available to you
  • Having fun
  • be able to socialise with peers from around the world and explore and celebrate different cultures
  • get a chance to see the host city for the GBC 2012 global final


Have the chance to win a free trip to the host country of the GBC 2012 global final, where the winning team from each region will compete for the global champion title and win prizes for different awards categories

Dates for your diary

  • 11 March 2012: Registration ends
  • 30 March 2012: Report submission
  • 20 April 2012: Shortlist announcement
  • 25 May 2012: Presentation material submission
  • 8 June 2012 Russia final
  • 21-22 July 2012: Global final: in Sri Lanka

Learn more and register on



R U HR? L’Oréal

L’Oréal is pleased to invite you to take part in R U HR?

R U HR ? is a Business Game which gives you an opportunity to try yourself as an HR Director of L’Oréal branch!

 Benefits for you:

  • To discover L’Oréal from the inside 
  • To put yourself into HRD’s shoes
  • To meet with L’Oréal managers
  • To compete against students from other countries

1st Prize: A great Week-End abroad & a visit of a L’Oréal branch 

Timing and steps: 

  • Before 22nd of February – registration of teams of 3 students from same School
  • 23rd of February – 5th of March – analysis of Operational Case: «How to attract, develop, and retain talents within a competitive, and fast evolving emerging market?»
  • 6th of March – Operational Case Presentation in Moscow
  • 7th of March – 22nd of April – analysis of Innovation Case for the team-winner of Operational Case Presentation
  • 23rd of March – Innovation and Operational Cases Presentation in Moscow
  • 24th of March – 17th of April – preparation of the International final presentation
  • 18th of April – 19th of April – International Final in Paris

Three steps to victory:

  1. Create a team of three students from same School; 
  2. Fill in a registration form (for the whole team) and send it to before 22nd of February;
  3. Get the Case-study at the same time with others and solve it!



CEMS Social Business Competition

So… is this for you? Well, are you motivated by the thought of doing good? Giving back to your community? Meeting like-minded people and transforming ideas into reality? If any of the above questions have crossed your mind, then you are a likely candidate for the CEMS Social Business Competition!

The competition is open to CEMS students and friends (minimum requirement of 1 CEMS registered student) and will allow teams to develop and implement their own Social Business Project to tackle some of the world’s most challenging social problems.

10th December 2011 – 14th June 2012 

Deadline for project submission:
1st March, 2012

Uniting students, alumni and Corporate & Social Partners in an effort to create sustainable business models and bringing SENS to life!

This project was developed by the team at SENStation, and is geared towards CEMS students, alumni and their (like-minded) friends. There is also the opportunity to be mentored by CEMS alumni, academic experts, corporate and social partners as well as evaluated by a venture vapital firm – FL Ventures!

€2,000 guaranteed prize from CEMS Head Office and SENS Fund. In addition money will be gathered through corporate financing and global SENStation party.

Develop a social and sustainable business model empowering your community (and beyond), using at least one of the following subjects:

  1. The business model ensures the fair trade of goods.
  2. The business model is geared towards the fight against poverty; tackling problems such as education, health and food security and ideally addressing underlying causes of poverty such as social exclusion and the denial of rights, particularly with respect to women and girls.

 Learn more from website

 For more information please feel free to contact us at This e-mail address is being protected from spambots. You need JavaScript enabled to view it , or talk to your school’s CEMS Club or Student Board representative. Stay alert to promotional material found in the CEMS magazine, on the and at the Lisbon Annual Event!



Ace Manager, the business game.


The fourth edition of Ace Manager is starting February 20th 2012. 

Stand face-to-face with best students from around the world on a business court! 

Ace Manager is an international competition created by BNP Paribas for students worldwide putting you in the role of a banker for 4 weeks and for living a unique experience. While playing the game you will improve your knowledge as well as get familiar with BNP Paribas’ three core businesses: Retail Banking, Corporate & Investment Banking and Investment Solutions.

During the online phase of the game, the participating teams will test their professional capacities for the different activities of the bank through several “business cases”. Their mission: find the best solutions for their clients in order to help them achieve their objectives.

The registration phase will end the 15th of February 2012, and the Business Game will start the 20th February 2012 for 4 weeks. The 5 best teams will be invited to Paris to compete for the first place. 15,000 Euros in prize money, tickets for tennis matches sponsored by BNP Paribas, and internship opportunities for the best are all at stake!

Registrations has already started since November 15th 2011. So go there and make your registration!

For more information, visit the Ace Manager website:

Find as well the BNP Paribas community Ace Manager  on Facebook/




L’Oréal Brandstorm


Brandstorm is an international marketing competition and great opportunity to start your career at L'Oréal.

Define an innovative marketing strategy and communication campaign by launching a new line of products within 26 existing international L’Oréal brand.

Your teak will work with an internationaladvertisingagency while creating your product, packaging and communication strategy.

You need to register a team of 3 students from the same university on

Prizes! – The team-winner of the Russian final will come to Paris for competing with 45 teams from all around the world and win the 1st prize – a trip to the destination of their choice, worth € 10 000!

Brand of 2012 – The Body Shop!
You are challenged to be creative and imagine the new iconic and innovative product or product range for The Body Shop, respecting the brand’s Values.

Challenge your creativity and imagination!!!



Reveal by L’Oréal

Innovative online business game REVEAL

Why should I play? The game is perfect choice for those who would like to define your professional profile:

- combination of professional skills’ evaluation and real job prospects,
- defining of your professional profile and skills,
 - assessment of core competencies,
- new information about the company and
- the opportunity to be employed in the company by sending a CV.           

What is it for you? During the game you will take a part in a new product development for L'Oréal, participating in all stages of product creation: from idea to actual implementation and advertising campaign to be launched on international market. You can try yourself in a role of innovator, scientific expert, financial controller, creative marketing or sales manager.

What is interesting? The game keeps you in a good shape: new information about the company and the product take turns after tests and challenges. You will be able to apply and develop different skills spending not more than 4 hours for the game!

Where can I play? A unique experience, combined with high technology and possibility to be employed b the company are waiting for you here: WWW.REVEAL-THEGAME.COM

Complete the game until the 1st of December 2011 and take part in B-REVEALED event, local final which will have the opportunity to work on real business cases L'Oréal, communicate with employees and become an employee of the company!

Best of the best will get a chance to take part in the international final in Paris!

More information and an opportunity to ask questions





You are a student at a business school, university or engineering school and believe that a company's economic development must be supported by a real social responsibility. You want to make Corporate Social Responsibility (CSR) one of the main focuses of your career.
With CITIZEN ACT (CEL accredited:, the Société Générale Group - major player in the financial sector, very involved in terms of CSR, is giving you the opportunity to take part in a training game to be the responsible employees of today. Together let's invent your future.

Citizen Act:

1. Recruitment (Oct. 3rd – Dec. 5th 2011). Form your team of 3 students:

  • Register your team and create your own file
  • Highlight your qualities and surprise us with new content
  • Make yourself known and get the most fans and comments
  • Be the best at the buzz meter and win points for your qualification.

2. Assessment module available online: multiple choice and mini case study (from November 7th 2011 until December 5th 2011, 07:00 PM (GMT))

3. Selection. A jury made up of Société Générale employees and CSR experts will select the 45 teams who will come to Paris for the Opening Meeting.

4. Elaboration (13th and 14th February 2012). Opening Meeting in Paris. During the two days of the Opening Meeting, you will discover the theme on which you will be working for one month. These two days are an opportunity for you to meet your coaches, ask them questions and participate in workshops with experts. From 15th February to 12th march, you will work in teams to establish your project.

5. Final Contest. From 12th to 19th march, a jury composed of Société Générale employees and CSR experts will meet to select the 10 finalist teams who will have the opportunity to present their project at the final in Paris. On Thursday April 27th 2012, the 10 finalist teams will present their projects to our grand jury.

The three winning teams will be awarded one of the 4 prizes as well as the opportunity to gain an internship within Société Générale.

More information

Your project must be sent to before March 12th 07:00 PM(GMT)



Education program “Introduction in IT industry”


In March 2011 the course of education program “Introduction in IT industry” has finished. Such companies as: EMC2 (St. Petersburg Development Center), Intel, Microsoft (Imagine Cup Contest), Nokia (FRUCT Program), Opera Software, Yandex, Agnitum, RUSSOFT, Business Incubator “Ingria” (Web Ready Contest), Wikimedia.RU, PDMI Computer Science Club took part in this program.  In the end of the course GSOM graduates of International Technology & Innovation Management Master program Egor Naumov and Dmitrii Orlov received an intership from global known companies Yandex and 2Nova with the prospect of future employment.



Microsoft Case Competition 2010


By the results of  Microsoft Case Competition2010, which focuses on search for energy, talent and business-oriented young men and women, GSOM graduates of International Management Master program Natalia Malyk and Alexey Fedorov received employment offer from Microsoft company.  At present former students have begun their careers in the company and joined the development program for the best graduates– МАСН (Microsoft Academy for College Hires).

Learn more



BNP Paribas Ace Manager

BNP Paribas Ace Manager

BNP Paribas Ace Manager is the first-ever online banking adventure game for undergraduate and graduate students around the world. During 4 weeks, students will play the role of a banker and experience the bank’s 3 core businesses.





Business Games

IBM: Best Student Recognition Event 2010


About 75 top students from across Europe, the Middle East and Africa met in Germany for an all-expenses-paid three-day event with an exciting mix of technology, business, and social programs. The main program  took place at the IBM Boeblingen Research and Development Lab, but they will also visit the Headquarter of IBM Germany in Ehningen. Yegor Naumov, Master in International Technology & Innovation Management Program Student, visited the event and shared his impression
Learn more>>>



International L'Oréal Business Games


GSOM Team Won the L’Oreal's "R U HR?" Business Game International Final in Paris

The GSOM team - Ekaterina Geta, Anna Sheverdiaeva and Julia Jidkova, Ist year Master in International Business students - became the winner of the L'Oréal international business game "R U HR?"

"R U HR?" is a new business game launched by L'Oréal this year. Focused on strategies in human resources management, it was designed for students of various specialties. The case of the game was to develop HR-strategy for Ukraine.

Best European teams were competing for the 1st place - winners of the national finals from Denmark, France, Germany, Italy and Latvia.

It is for the first time in the L’Oreal business-games history when Russia's team has become the winner of the International Final.

Anna Sheverdiaeva, GSOM team member,  shared her inpressions about the business game:
"We did a presentation after the French team from Paris Dauphine University. The audience and the jury welcomed us very  friendly. Questions were difficult  enough  but  very interesting. Our impressions after the competitions and trip are amazing!  Long preparations, sleepless nights, tedious waiting. But it was worth it! We were delirious with delight when the winners were unveiled. We could not believe that it really happened - students from Russia won the final of an international business game RU HR? L'Oréal".  

GSOM is proud of the victory of its students!

GSOM Master Programs' Students won prestigious business-games and competitions formerly:
- Russian final L’Oreal Brandstorm
- Russian final of the business-game "R U HR?" L’Oreal
- Russian final Business-Case Competition KPMG


The GSOM team - Ekaterina Geta, Anna Sheverdiaeva and Julia Jidkova, Ist year Master in International Business students - became the winner of the L'Oréal international business game R U HR? The GSOM team - Ekaterina Geta, Anna Sheverdiaeva and Julia Jidkova, Ist year Master in International Business students - became the winner of the L'Oréal international business game R U HR?

The GSOM team - Ekaterina Geta, Anna Sheverdiaeva and Julia Jidkova, Ist year Master in International Business students - became the winner of the  international business game

Julia Zhidkova, Anna Sheverdyaeva and Ekaterina Geta



Business Game L'Oréal Brandstorm November - May


L'Oréal Pre-Case presentation took place on February 16th -17th at Volkhovsky pereulok, 3, Rm. 211 in Saint-Petersburg

On this step teams had to prepare 15 minutes Power Point presentation of the Pre-Case Study in English and then make it also in English to the Russian jury. After this step 5 teams will be selected who will work on the Case Study.

14 GSOM teams took part in the Selection Stage.



Sun Tech Days


Sun Tech Days is to be held on April 8 and 9, 2010, in St Petersburg, Russia. Sun Microsystems organizes the conference throughout the world for more than 10 years.

The conference gathers leading IT specialists from several countries, as well as students and university professors. More than 3500 visitors attended Sun Tech Days 2009 in St Petersburg. Lenexpo, building 7, opens the doors to the conference guests again - welcome!

Conference is free of charge.

For more information go to

Please inform Career Center about the decision to take part in conference.



KPMG and Career Center of Graduate School of Management (St. Petersburg State University) announce International Business Case Competition for students!


Comprise a team of 4 members and take part! Prove that you are the best and represent

Russia in Athens during the International Final!

Registration is open till 8 February!

Selection Stage will be held on 11 February at 15:00, room 209 at Graduate School of Management (SPbSU).

During this stage we will choose a team to represent St. Petersburg State University in the Russian Final and compete with the best teams from leading Moscow universities!

To participate please fill in the Team application form (include information about all 4 members) and send it to

All the applicants will receive a notification letter on receipt. If you don't receive a reply, please call Polina Pavlenko at +7 495 937 4477 (KPMG).

Task for participants

  • Work in teams
  • Find the best solution of a case
  • Make a presentation (in English) of the solution to the jury

Requirements to participants

  • Apply in teams of 4 members
  • Undergraduates or postgraduate students
  • Valid foreign-travel passport
  • Fluent English

More details about the event you may find

Should you have any questions or comments please refer to Karina Khabacheva at +7 812 323 8465 (Career Center of Graduate School of Management) or Polina Pavlenko at +7 495 937 4477 (KPMG).




The 19th European Financial Leadership Seminar 2010 


Are you a top student who wants to experience the real business environment? Do you combine leadership skills with strong analytical capabilities? And do you expect to graduate in 2010 or 2011?
Procter & Gamble is one of the world's most successful consumer goods companies. With 23 brands with sales above a billion dollars per year and operations worldwide, P&G is a great place to start your career in a dynamic environment.

Where: Geneva, Switzerland

When: April 18th - 22nd 2010

Application deadline: February 14th 2010
For more information go to



Procter&Gamble International IDS Challenge


The International IDS Challenge course is designed for students from across Europe, the Middle East and Africa. Students will get insight into how

information technology is used to produce commercial advantage in a global business environment.

You will work in a challenging and fun learning environment together with other students to solve a company business need. The five days include a series of case studies and lectures that will help you to professionally grow and develop your leadership skills.

Dates: April 11 -16, 2010
Location: Istanbul, Turkey

Application deadline: February 5th 2010
For more information go to



Henkel Innovation Challenge


Company Henkel searches for talented, creative and ambitious people who are not afraid to challenge and are ready to try their strength, their creative abilities and erudition at the international level.

To take part in competition it is necessary to register the group (2-3 persons) In the framework of the Henkel innovation Challenge (HIC) groups of two-three students have to think about how the world would look like in 2050.

The purpose of the game is to invent the innovative product idea for a Henkel brand the (Cosmetics & Toiletries or the Laundry & Home Care divisions) in 2050 and to adapt it to the challenges it would meet at that time.

The game will take place simultaneously in 12 European countries. Firstly, the teams should make a video film and present their product in an original way. After which the best products are chosen to go the national final. The winner of that final goes through to the international final, which will take place in April 2010 in Amsterdam.

This year Henkel Innovation Challenge has received broad support in the Internet, including on social networks sites - Facebook ( and Twitter (

Registration deadline - December, 14th 2009

Learn more



Student Business Competition presented by Nokia


Title: Consumer Campaign Proposal
The Objective of the Campaign: to plan the marketing campaign for mobile service sales through corporate own media channels (corporate website, WAP site, PC application, mobile application and IVR)

Number of team members: from 3 to 5

Registration completed

Learn more



BNP Paribas Ace Manager


The first-ever banking adventure continues on centre court 

Learn more



On-Line Unilever Game


Learn more



NUS Business School invites you to 'Cerebration 2009' 


Learn more





Procter&Gamble business game 


Business game Product Supply Seminar by Procter&Gamble took place in Moscow, on November, 13th, 2009 

Procter&Gamble gave its participants the most unique opportunity to glance inside huge corporation all day long and showtheir worth, solving real business problems.

In case of success, participants became the applicant №1 on the internship in supply chain management department



GSOM Students Participate in L'Oreal's International Business Games

GSOM students regularly participate in the two most distinctive and successful business games by L'Oreal e-Strat Challenge and Brandstorm (a.k.a. Marketing Award before 2005). The history of our students' participation dates back to the academic year 2001-02 (e-Strat Challenge) and 2002-03 (Brandstorm).

Annual Milestones:

Team Passe-partout of GSOM reached the international final of business game L’Oreal Brandstorm and will present Russia in Paris Final on June 14! We congratulate Dmitry Knat’ko, Alexander Shatalov and Irina Yuldasheva on the excellent result and wish them success in preparation for international final. Learn more
The SOMSONS team of GSM students has come through to the international final of L’Oreal E-Strat Challenge business game in the MBA category to represent Russia in Paris on April 18. Learn more
two SOM's teams "Playlife" (4th year students Vasilisa Kuznetsova, Christina Berezina, Daniil Kurilov) and "Washingmachine" (2nd year students Yekaterina Mochalina, Stanislav Soltitsky, Oleg Scherbakov) ?C went to the Russian final of Brandstorm
Brandstorm 2005: Alexandrina Sukhanova, Yevgenia Popova, Xenia Sinyagina
GSOM's team "Stormbringer" (3rd year students Igor Shishlov, Christina Ripak, Yury Morgalnikov) won the Russian final and was third in the international final of e-Strat Challenge in Paris Learn more
GSOM's team "exe.Cute" (Alexandrina Sukhanova, Yevgenia Popova, Xenia Sinyagina) came first in Russia and took part in the international final of Brandstorm in Paris
E-Strat 2004, DAO team in Paris: Olga Firsova and Dmitry Levit
GSOM's team "DAO" (Dmitry Levit, Alyona Gavrilova, Olga Firsova) was first in Russia and fourth in the international final of e-Strat Challenge in Paris
GSOM's team "BiOK" (Igor Golubyatnikov, Alexey Markovets, Irina Chikalova) came first in Russia and went to Paris to participate in the international final of Marketing Award
Brandstorm, Paris 2004: Natalia Pudalova (L'Oreal), Irina Chikalova, Igor Golubyatnikov, Alexey Markovets (BiOK team)
GSOM's team came first in the Russian national stage of e-Strat Challenge
GSOM's team "SAN" (5th year students Natalia Petrova, Svetlana Osipova and Anna Antonik) won the Russian final and took part in the international final of Marketing Award in Paris
GSOM' team was first in the Russian national stage of e-Strat Challenge



GSOM Students Participate in Delovoy Peterburg' Business Games

Since 2003 GSOM students regularly participate in Fancy business games organized by the Delovoy Peterburg newspaper.

Annual Milestones:

"Fancy - City Without Problems". GSOM's team presented their project "Three Centuries' Dream: Forming and Developing the City Brand". Since Nov. 2005 till Feb. 2006, 36 student projects were competing for participation in the 2nd round, but only 6 of them succeeded. The project developed by the team of SOM students Konstantin Antonov, Yekaterina Borisenko, Andrey Vozisov, Vladimir Nechaev (4th year Public Administration) and Olga Shumeyko (3rd year Public Administration) accompanied by St. Petersburg State University of Economics and Finance Maria Afanasieva and Dmitry Novoseltsev, was recognized as a most perspective and relevant, received three extra awards and went to the final on Apr. 27, 2006. The competition was judged by SMS voting (which had been questioned by many during the previous contest), upon its result the project came second.
"Fancy-3" business game. The team of 4th and 5th year students Olesya Starzhinskaya, Vitaly Fedyanin, Ivan Bulychev, Konstantin Skvortsov and Anna Ossinskaya came second in the contest with real "business sharks".
"Fancy - City Without Problems". Delovoy Peterburg in cooperation with the city government organized a parallel project "Fancy - City Without Problems" with more than 30 teams competing. GSOM was represented by 3 teams, one of those (4th year Public Administration students Yelena Paramonova, Maria Kutylovskaya, Yekaterina Kudryashova, Marina Nikolskaya, Tatiana Schegoleva, Natalia Reznichenko, Yulia Bitina, and 4th year Marketing student Dmitry Kovalchuk) went to the 1st stage final along with 5 other university teams (Baltic State Technical University, St. Petersburg State Electrotechnical University, St. Petersburg State University of Architecture and Civil Engineering, Hertzen Russian State Pedagogical University, Boch-Bruyevich St. Petersburg State University of Telecommunications). In the 1st round (Oct. 2004 - Jan. 2005), SOM students succeeded in proving the necessity of building a new kind of fast-speed public transport - "Ground Express" - in St. Petersburg, and won the 1st prize among finalists. In the 2nd round (March-May 2005) SOM's team developed an ambitious project "Central Fast-Speed Circle" of their own. Upon the voting by the ceremony guests, jury and via SMS, the project came first along with the Baltic Technical University's team, but the organizers changed the rules on the way, and the latter was proclaimed the official winner.
"Fancy-2" business game. On Nov. 27, 2003 three companies and a team of SOM students contested for the "Best Business Team" award. GSOM's team "Funky Services" - Mariam Nerkararyan (team coordinator), Dmitry Sazonov (5th year, awarded the "Best Leader"), Alexey Minakov (5th year, "Best Accountant"), Igor Moschuk (5th year, "Best Marketing Specialist"), Vladislav Minko (4th year), Gennady Dibin (3rd year), Olga Lukashova (4th year, "Best Secretary"), Anastasia Maslennikova (4th year), Anna Vasilyeva (4th year) - won the 1st prize.