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Desislava Dikova, Professor of International Business, WU Wien/ Vienna University of Economics & Business


Professor Desislava Dikova's research focuses on the international behavior of multinational companies. She examines foreign market entry mode choices and the subsequent performance of foreign subsidiaries in the CEE region, as well as the competitive and innovative behavior of developed-market and emerging-market firms. Her research has been published in highly ranked international journals such as the Journal of International Business Studies, Journal of Management Studies, Journal of International Marketing, Journal of World Business, International Business Review, Schmalenbach Business Review. Notable recognitions of the quality of her research include the 2009 WAIB Emerald Award for Highly Commended Paper, the 2009 Academy of International Business Best Paper Nominee, and the 2006Academy of Management International Management Best Paper Finalist. She was also awarded the JIBS Best reviewer award in 2013 and the Academy of Management Best Reviewer Award in 2007 and 2009. Professor Dikova is the Editor-in-chief of the Journal of East West Business (published by the Taylor-Francis Group), and a member of the editorial boards of the Journal of International Business Studies (JIBS) and the Journal of International Marketing. She serves as a reviewer for multiple journals such as International Business Review, Thunderbird International Business Review, Organization Studies, Journal of Management Studies and others.


Publications in Refereed Journals

  • Dikova, D. (forthcoming) Improving innovation: Are internal and external sources of knowledge complements or substitutes?, Schmalenbach Business Review.
  • Slangen, A. & Dikova, D. (2014) Planned marketing adaptation and multinationals’ choices between acquisitions and greenfields, Journal of International Marketing, 22(2): 68-88.
  • Dikova, D. and Rao Sahib, P. (2013) Is cultural distance a bane or a boon for cross-border acquisition performance?, Journal of World Business, 48 (1): 77-86.
  • Dikova, D., Smeets, R., Garretsen, J.H., van Ees, H. (2013) MNEs immediate responses to financial crises, International Business Review, 22 (1): 202-215.
  • Dikova, D. (2012) Entry mode choices in transition economies: the moderating effect of institutional distance on managers’ personal experience, Journal of East West Business, 18 (1): 1-27.
  • Brouthers, K.D. and Dikova, D. (2010) Acquisitions and real options: the greenfield alternative, Journal of Management Studies, 47 (6): 1048-1071.
  • Dikova, D., Rao Sahib P. and van Witteloostuijn, A. (2010) Cross-border acquisition abandonment and completion: The effect of institutional differences and organizational learning in the international business service industry, 1981-2001, Journal of International Business Studies, 41 (2): 223-245.
  • Dikova, D. (2009) Performance of foreign subsidiaries: Does psychic distance matter?, International Business Review, 18 (1). 
  • Dikova, D. and van Witteloostuijn, A. (2007) Foreign Direct Investment Mode Choice: Entry and Establishment Modes in Transition Economies, Journal of International Business Studies, 38: 1013-1033.


Book Chapters

  • Dikova, D. and Brouthers, K. (2009) Establishment Mode Choice: Acquisition versus Greenfield Entry, in Kotabe, M. and Helsen, K. (eds) The Handbook of International Marketing, SAGE.
  • Dikova, D., Muehlfeld, K. and van Witteloostuijn, A (2010) The international institutional environment, Westerman, W., van der Meer-Kooistra, J., and Langfield-Smith, K. (eds.) International Management Accounting and Control, McGraw-Hill Custom Publishing, ISBN 9780077130381.



  • Dikova, D.  Studies on Foreign Direct Investments in Central and Eastern Europe: Establishment Modes, Performance and Strategies of Western European Enterprises, 2005, ISBN 90-5335-074, Labyrinth Publications, Ridderkerk.


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