Vitally I. Cherenkov

Professor, Marketing Department





  • (2004) Doctor of Science – Grand PhD – (International Economics and Marketing – “International Business as a System of Complex Globally Integrated Marketing Channels”), Saint-Petersburg State University of Economics and Finance (SPSUEF)
  • (1989) Retraining courses on International Economics for academics – Department of International Economical Relationships in Moscow State Institute of Relationships (MGIMO) under Ministry of Foreign Affairs of USSR, course “International Business”
  • (1988) International Business School - Moscow State Institute of Relationships (MGIMO) under Ministry of Foreign Affairs of USSR, course “International Business”
  • (1982) Candidate of Science – PhD – (Economics – “The State Regional Programming in United Kingdom”), Len-ingrad Institution for Finance and Economics (LIFE).
  • (1977-1981) Postgraduate education, LIFE (Department of Political Economy), 1977–1981.
  • (1973-1975) Higher Full-Time Courses of Foreign Languages (French) under Ministry of Higher and Medium Spe-cial Education of USSR in Leningrad State University
  • (1964-1970) Department of Radio Engineering in Leningrad Aircraft Engineering Institute, qualification - "Radio-Engineer".



  • International/Global Marketing Management
  • International Logistics
  • Paradigm of Sustainable Development
  • Contemporary Items of Marketing (Macromarketing, Countermarketing, Neuromarketing)
  • General Theory of Marketing.
  • Marketing Touristic Destinations
  • Theory and Practices of Business Internationalization
  • Managing and Marketing Hi-Tech Innovations 
  • Competitive Intelligence
  • Theory and Techniques of Translation.




  • (2016) Prolegomena of International Logistics, Saint-Petersburg State University Publishing House, Saint-Petersburg, 487 pages
  • (2016) Global Marketing Environment: Essays on Conceptual Integration. 2nd ed., Moscow.: Publishing House IN-FRA-M, 362 pages
  • (2009) Incoterms-2000: Itemized comments with illustrations, Moscow.: 138 pages (co-authors: V.P. Maryanenko, Ya.P.Sudaryanto)
  • (2008) International Marketing – PITER Publishing House, Saint-Petersburg, (co-authors: G.L.Bagiev, N.К.Moiseyva), 689 pages
  • (2008) International Marketing Strategy of a Russian Small Enterprise on a Hi-Tech Market, In: Marketing: Cases from GSOM SPSU Collection. St.-Petersburg, “Graduate School of Management” Publishing House (co-author: I.V. Gladkikh)
  • (2008) International Business: Supporting Operations and Government Regulations /Ed. by V.I. Cherenkov: – PHOENIX Publishing House, Rostov-Don, 640 pages
  • (2007) International Business: Main Operations – PHOENIX Publishing House, Rostov-Don, 542 pages
  • (2007) International Marketing Management: Lecture Texts with Supporting Teaching Package /Ed. by V.I. Che-renkov – PHOENIX Publishing House, Rostov-Don, 2007, 608 pages
  • (2006) International Business, 3rd ed. /Ed. by V.I. Cherenkov – PHOENIX Publishing House, Rostov-Don, 571 pages
  • (2003) International Marketing: Saint-Petersburg.: Publishing House of “Knowledge” Society and SPIIREL, 843 pages
  • (1998) International Marketing, Saint-Petersburg.: Publishing House of “Knowledge” Society, 424 pages
  • (1997) Victoria Fruit — Going Bananas? // European Casebook on Principles of Marketing by Ph. Kotler / ed. by G. Smith, J. Saker. L.: Prentice-Hall, 1997 (with I. Girson).



  • (2018) “Economic and geopolitical aspects of developing the Northern Sea Route”, IOP Conference Series: Earth and Environmental Science (EES) – (WoS & Scopus indexed) (Coauthor: N.I. Didenko) 
  • (2018) “Market and Non-Market Mechanisms for Diffusion of Innovations in Global Economy”, Fundamental Re-search, № 2, Moscow, pp. 111-117, (coauthor: O.V. Klimovets)
  • (2018) “Marketing for Supporting the Sustainable Development: Essence and Logics of Development”, Issues on Contemporary Economy, Saint-Petersburg, №4 (Coauthor: G.L. Bagiev)
  • (2018) “Marketing for Implementing the Sustainable Development Concept: Essence and Terminological Para-digm”, News of Saint-Petersburg State University of Economics, Saint-Petersburg, №4 (Coauthors: G.L. Bagiev, N.I.Cherenkova) 
  • (2018) “Some Items on Emerging and Implementing the Sustainability Logistics Concept”, Journal of Legal and Economic Studies, (Coauthor: V.A. Nos)
  • (2018) “Rebranding: Notion, Forms and Algorithm for Realization”, Brand Management, Publishing House "Grebennikov" (Moscow), № 2, pp. (Coauthors: S.A. Starov, I. Gladkikh)
  • (2018) “Discourse as a Tool of Soft Power that Modifies National Cultural Code in Marketing Environment. Part 2. Theoretical Considerations and Objectives of Language Departments in Russian Universities”, Alma Mater. Herald of Higher School, Moscow, No5, pp.52-59 (Coauthor: N.I.Cherenkova)
  • (2018) “Items on Restoration of Upbringing Function in Russian Higher School (Marketing Approach to Geopolitical Socializing Students. Part 1”, Alma Mater. Herald of Higher School, Moscow, No4, pp.79-86 (Coauthor: N.I. Cherenkova)
  • (2017) “Licensing Contract on Trade Mark as a Tool of Branding”, Brand Management, Publishing House "Grebennikov" (Moscow), № 1, pp. 60-78 
  • (2017) “Marketing Aspects of Formations of Eurasian Geopolitical Socialization”, Issues on Contemporary Econo-my, Saint-Petersburg, No 2(62), (Coauthors: G.L. Bagiev, N.I.Cherenkova)
  • (2015) “In Search of Pedosynergy Effect in Teaching International Business Students”, Journal of International Management Studies, Vol. 15 Issue 2, pp. 85-96. (Coauthor: N.I.Cherenkova)
  • (2015) “Understanding Interfirm Networking – A basis for developing the Systemic Thinking among Contemporary Russian Managers”, The Moscow University Herald. The Moscow University Herald. Series 6. Economics, №2, С. 89-109 
  • (2014) “Smeshariki (Kikoriki): diffusion of low-technology innovations in space and time”, Management of Innova-tions, Moscow, № 2, pp. 92–106. (Coauthors: S.A. Starov, I. Gladkikh)
  • (2013) “The General Theory of Marketing: The State of the Art and Approaches to Development”, Herald of Saint-Petersburg State University. Series 8 "Management" Iss. 2
  • (2012) “Competitive Intelligence as the Basis for Formatting Proactive Marketing Strategies”, Herald of Saint-Petersburg State University. Series 8 "Management" Iss. 2
  • (2012) “Marketing Approach to Categorizing Channels of the Global Diffusion of Innovations”, Issues on Contem-porary Economy, Saint-Petersburg, No 2(42)
  • (2012) “Formatting a Balanced Portfolio of Private Brands in the “Lenta” Retailing Network”, Herald of Saint-Petersburg State University. Series 8 "Management" , Iss. 1 (Coauthors: S.A. Starov, A.A. Gabisov, A.A. Shostka) №2(42) 
  • (2010) “Pulse Systems of St. Petersburg: Russian Hi-Techs Are Coming”. International Journal of Case Method Re-search & Application (IJCRA). Vol. 22, N 1.pp. 58–71. (Coauthors: J.Ellis, I.V. Gladkikh)
  • (2010) “International Business – Integrative Academic Discipline that Defines Professional Vision and Competency of Global Managers”, Financial Manager, Moscow, No4, p.22-29
  • (2010) “Semasiological Approach in Economics in Revealing of the Essence of “Innovation” Phenomenon”, Issues on Contemporary Economy, Saint-Petersburg, №1 (Coauthors: N.I.Cherenkova, V.P.Marianenko)
  • (2009) “History and Development of SWOT-Analysis Concept and Techniques”, Marketing & Marketing Research-es, Moscow, №6
  • (2009) “Outsourcing Chains of MNC’s Networks as Channels for Diffusion of Innovations: Economical and Geopo-litical Aspects”, Management of Innovations, Moscow, №4
  • (2008) “From Two Abstract Models to a Realm of Global Factory”, Russian Journal of Management, No 6(1) 
  • (2007) “Global Innovation Transfer as A Tool Internationalization for Russian Small Hi-Tech Business”, Herald of Saint-Petersburg State University, Ser.8, Management, March, Iss. 1 (Coauthor – M.G.Tolstobrov)
  • (2007) “Marketing Approach to International Business Risks for Small Business”, Innovations, Saint-Petersburg, No 1 (Coauthor – M.I. Belotserkovtsev)
  • (2006) “Linguistic-Communicative Problem in Globalization of Business”, News of Saint-Petersburg State Univer-sity of Economics and Finance, Saint-Petersburg, 2006, №4 (Coauthor – N.I. Cherenkova)
  • (2006) “Generalization of Marketing Theory: Evolution of Marketing and the Paradigm of Surviving by Carl-Eric Lynn”, Marketing in Russia and Abroad, Moscow, No 5
  • (2006) “Strategy for Russian Hi-Tech Small Enterprise in the System of Global Innovation Transfer”, Innovations, Saint-Petersburg, No 3 (Coauthor – M.G.Tolstobrov)
  • (2006) “Holistic Periodization for an Evolution of Marketing Theory”, Marketing. Moscow, No4
  • (2004) “Low Risk Channels for Innovative Knowledge Transfer: Franchising and Licensing”, Innovations, Saint-Petersburg, №6 (68) (Coauthor – M.Y.Switkova)
  • (2004) “Marketing Theory Evolution and Transformation of Dominant Marketing Paradigm”, Herald of Saint-Petersburg State University, Ser.8, Management, Iss. 2, pp.3-32
  • (2004) International Business Operations in the Context of Marketing Strategies / Innovations, Saint-Petersburg, №1 (63)



  • (2006) “Down with Complexes” // Our Money - Saint-Petersburg, №6(27)



  • (2017) “Transferring cultural codes in the global marketing environment and formation of Eurasianism concept in Russia”, In: Marketing Architecture and Effectiveness of Eurasian Economy, Saint-Pe(2015) “What kind of music will be played for the piano factory “Accord”: “Marche Funébre” or Chopin or “An die Freude” by Schubert”, pp.55-80 In: Strategic and Operating Marketing: Cases from GSOM SPSU Collection, Ed. I.V. Gladkikh, — St.-Petersburg, St.-Petersburg State University Publishing House, 444 pages
  • (2015) Chinese “Goliath” versus Russian “David”, or the Struggle of the Alliance, Ltd. for Its Place in a Distribution Channel on international BTB Market, pp. 165-230 In: Strategic and Operating Marketing: Cases from GSOM SPSU Collection, Ed. I.V. Gladkikh, — St.-Petersburg, St.-Petersburg State University Publishing House, 444 pag-es
  • (2012) K-rauta: Expansion in Russia in the World Crisis Time In: Cross-Border Strategy and Operations: Finnish Companies in Russia. A Collection of Cases Ed. M.O. Latukha, — St.-Petersburg, St.-Petersburg State University Publishing House, 192 pages
  • tersburg, Publishing house SPbSUE, pp.257-279
  • (2011) Methods and Kinds of International Trading, In: International Economic Relationship, textbook, М.: изд-во ПРОСПЕКТ, pp. 140-218
  • (2009) Forms and Methods of International Trading, In: International Economic Relationship, textbook, М.: изд-во ВЕЛБИ, pp. 152-225
  • (2009) Moderne Stakeholder-Netzwerke als Instrument des strategischen Risikomanagements, In: Investitionen und Internationales Risikomanagement. Erfolg durch grenzüberschreitende Netzwerke, hrsg. v. T. Kühlmann u. H.-D. Haas. Frankfurt-Hamburg, S. 113-127
  • (2005) Conditions and Drivers for Business Globalization In: Issues on Globalization of World Economy / Eds. L.S. Tarassevitch & А.I. Evdokimov. Saint-Petersburg, Publishing House of SPSUEF, pp.37-49



  • (2015, 2013, 2008, 1997) Hankamer Business School in Baylor University (Wako, ТХ, USA), 
  • (2007) Academy of Competitive Intelligence (Chicago, USA)
  • (2007) Babson College (Boston, USA)
  • (1998) Manchester School of Business (Manchester, UK)
  • (1994) University of Westminster (London, UK)
  • (1991) Sweden Higher School of Economics (Helsinki)



  • Medal: "In Memory of 300-Anniversary of Saint-Petersburg"
  • Honoree Diploma of “KNOWLEDGE” Society "for active scientifically-dissemination and teaching activities"



  • (2005-2015) Member of Dissertation Board in SPSU
  • (2005-now) Member of Dissertation Board in SPSЕU – 08.00.14– since 2005
  • Member of World Association for Case Method Research & Application – since 2007
  • Member of Expert Board on “World Economy”, UMO in Finance Academy under Government of Russian Federa-tion – from 2003
  • Consultant and Scientific Reviewer in Economical Editorial Staff, NEVA Publishing House, Saint-Petersburg, from 2004
  • Consultant, Translator, and Scientific Editor in Economical Editorial Staff, PITER Publishing House, Saint-Petersburg, from 2004



PKF Alliance (SPb. RF), Eaton&Co (Dallas, USA), Empire FHC (SPb. RF.), Victoria-Fruit (SPb. RF), ZAO КFК under N.C.Krupskaya (SPb. RF), Novotech  (Novorossiysk), Phoenix-Eco (SPb. RF.), Perspectiva (Tumen), ООО Pulse Systems (SPb. RF.), Senator (SPb. RF.), SOVMASH (Moscow, RF), SOYUZAVTO (SPb. RF.), OOO Top-Games (SPb. RF.), Eaton&Co  (Dallas, USA), etc.



  • (2010) Gilad, B. Early Warning: Using Competitive Intelligence to Anticipate Market Shifts, Control Risk, and Create Powerful Strategies – SPb. Piter, 2010
  • (2008) International Business: New English-Russian Explanatory Dictionary. SPb.: Economic School, 
  • (2003) Derois J. Franchising/ translated from French - SPb.: NEVA
  • (2003)Tarandeaux J.-К., Csardel D. Distribution/ translated from French. - SPb.: NEVA


  • International Operations (ВА) – In English
  • International Marketing (ВА) – In English
  • Methods of International Operations Management (MIB) – In English
  • Basic Marketing – in Russian 
  • Basic Management – in Russian