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Daniil V. Muravskii

Assistant Professor, Marketing Department

 

E-mail: muravskii@gsom.spbu.ru

 

EDUCATION AND ACADEMIC DEGREES

  • Candidate of Sciences, SPbSU, 2017
  • Doctoral program, Graduate School of Management, SPbSU, 2013
  • Master of international technology and innovation management (MITIM), GSOM, SPbSU, 2010
  • MSc of Science in Business Administration, Lappeenranta University of Technology, Finland, 2010
  • Bachelor of liberal arts and sciences (major: economics), Smolny institute of liberal arts and sciences, SPbSU, 2008
  • Bachelor of liberal arts and sciences, Bard college, USA, 2008

 

RESEARCH

  • Digital marketing
  • Social media marketing
  • Brand management
  • Gamification
  • Brand alliance management

 

SELECTED PAPERS AND PUBLICATIONS (TOTAL — 19)

Papers in Academic Journals

  1. Muravskii D., Yablonsky S. and Romadanova S. 2017. E-publishing as a multi-sided platform: Evaluating disruptive innovation potential. Экономика и предпринимательство. 2017. – № 7. – C. 787-803.
  2. Muravskii D., Смирнова М.М. Брендовые альянсы в современной теории маркетинга. Вестник Санкт-Петербургского государственного университета. Серия Менеджмент. – 2017. – №1. – С. 33-68.
  3. Muravskii D., Alkanova O., Smirnova M. What was brand equity anyway and how did they measured it? // Proceedings of the 16th Biennial World Marketing Congress: “Looking Forward, Looking Back - Drawing on the Past to Shape the Future of Marketing” – 2016. P. 311-314; ISBN: 978-3-319-24184-5; 978-3-319-24182-1
  4. Муравский Д.В., Яблонский С.А. Принципы многосторонней платформы // Инновации. - 2015, - №3 (197) -С. 45-49 (Elibrary publication ID =23574687)
  5. Муравский Д.В. Восприятие потребителями брендовых альянсов // Вестник Университета (Государственный университет управления) – 2014. - Вып. 3, с.147-152. 
  6. Муравский Д.В., Смирнова М. М., Алканова О. Н. Оценка восприятия брендов потребителем, производителем и инвестором: развитие трехаспектного представления о капитале бренда. Вестник Санкт-Петербургского государственного университета. Серия Менеджмент. – 2013. – № 3. – С. 23-49.
  7. Яблонский C. А., Муравский Д. В., Смирнова М. М. Управление брендами в многосторонних платформах: роль совместного брендинга. Маркетинг и маркетинговые исследования – 2013. – № 5. – С. 356-363.

 

Research Papers

  1. Muravskii D., Pavlysh A. Analysing the effectiveness of using social media as a tool of conflict management in Yandex LCC. // Proceedings of the 2nd International Forum on Knowledge Asset Dynamics, St. Petersburg, Russia, 7-9 June, 2017.
  2. Samuilova Е., Muravskii D., Alkanova O., Smirnova M. The role of brand characteristics in brand alliance engagement with different types of partners// Proceedings of the Academy of Marketing Conference 2016, Newcastle Business School, Northumbria University Newcastle, UK, July, 4-6, 2016. 
  3. Muravskii D.V. Exploring Storyteller branding // Proceedings of the Academy of Marketing Conference 2016, Newcastle Business School, Northumbria University Newcastle, UK, July, 4-6, 2016.
  4. Muravskii D., Yablonsky S., Nefedov K., Ivanov S. Innovation greenhouses: analysis of the evolution of business incubation industry // Proceedings of GSOM Emerging Markets Conference 2015: “Business and Government Perspectives", St. Petersburg University Graduate School of Management, St. Petersburg, Russia, 2015. 
  5. Muravskii D., Yablonsky S. Disruptive innovation potential of multi-sided platforms: case of digital books // Proceedings of the XXVI ISPIM Innovation Conference, Budapest (Hungary), June, 14-17, 2015. Editors: Huizingh Eelko, Torkkeli Marko, Conn Steffen, and Bitran Iain. LUT Scientific and Expertise Publications 40. Tutkimusraportit Р Research Reports, ISSN-L 2243-3376, ISSN 2243-3376. ISBN 978-952-265-779-4.
  6. Muravskii D., Nefedov K., Smirnova M., Yablonsky S. Роль совместного брендинга в создании ценности многосторонних платформ // Современный менеджмент: проблемы, гипотезы, исследования. Сборник научных трудов. – 2014. – №5. – С. 426-434.
  7. Muravskii D., Landgraf P. An explorative study of the role of “ally” and “rival” brand communities in forming consumer perceptions of brands // Proceedings of the 4th European marketing assosiation regional conference: "Marketing Theory Challenges in Emerging Societies", St. Petersburg University Graduate School of Management, St. Petersburg, Russia, September 25-27, 2013, pp. 225-231. — ISBN 978-5-9924-0081-6.
  8. Muravskii D. You are judged by the allies you keep: The role of borrowed brand equity // Proceedings of the Academy of Marketing Conference Doctoral colloquium, University of South Wales, University of South Wales, Cardiff, UK, 8 July, 2013. 
  9. Muravskii D., Smirnova M., Alkanova O. Brand Equity as a Goal and as a Source of Control: What to Measure and When to Measure// Proceedings of Academy of Marketing Conference 2013, University of South Wales, Cardiff, UK, 2013
  10. Muravskii D., Smirnova M. Keeping Multiple Brand Allies: the consumer perspective // Proceedings of Academy of Marketing Conference: "Marketing Relevance", University of South Wales, University of South Wales, Cardiff, UK, 8-11 July, 2013. 
  11. Muravskii D., Samuilova E., Smirnova M., Alkanova O. Exploring the Brand Ecosystem: May all Who Enter as Guests Leave as brand Allies! // Proceedings of the 42nd Annual Conference of European Marketing Academy, Istanbul Technical University, Istanbul, Turkey, 2013.

 

Papers in Professional Journals:

  •  Муравский Д.В., Муравская Н.В. Модернизация процессов сотрудничества над написанием ВКР как решение «исследовательского» вопроса вузов // Проблемы современной науки и образования, - 2016, - №19 (61) - С. 57-61
  • Муравский Д.В. Решение «исследовательского» вопроса посредством создания коллаборативных исследовательских платформ для студентов. // Бизнес-образование – 2014, - №1(35) - C. 78-81 ISSN 2307-115X

 

GRANTS 

  1. Research Grant for the project “Adaptive models of consumer behavior in the conditions of consumer culture transformation in Russia during the 2010s”// Research project, St. Petersburg State University (together with Alkanova O., Golovachova K., Romadanova S., Smirnova М.) 2017-2018 (16.23.1459.2017).
  2. Research Grant for the project “Knowledge sharing in multi-sided platforms and its influence on the firm’s activity results”// Research project, St. Petersburg State University (together with Kokoulina L., Churakova I., Yablonsky S.) 2015-2017 (16.38.378.2015)
  3. Research Grant for the project “Creating sustainable advantages in the context of emerging markets: organizational, network and marketing capabilities of Russian companies”// Research project, St. Petersburg State University (together with Alkanova O., Golovachova K., Smirnova М., Menshikova A., Pohomova L, Frosen I., Khomich S.) 2017-2018 (16.23.1846.2015)
  4. Research Grant for the project “Comaprative directions of marketing research development: perspective of developed and developing markets// Research project, St. Petersburg State University (together with Alkanova O., Golovachova K., Smirnova М.) 2017-2017 (16.60.223.2017)
  5. Research Grant for participation in the 42nd European Marketing Conference // Research project, St. Petersburg State University, 2013 (16.41.931.2013)

 

AWARDS

Award for outstanding achievement by an individual in fostering responsible management education from the International Association for Management Development in Dynamic Societies (CEEMAN)

 

INTERNSHIPS ABROAD 

  • Aalto School of Economics, marketing department, Helsinki, Finland, 2011-2012
  • LUT business school, Lappeenranta, Finland, 2009-2010

 

OTHER PROFESSIONAL ACTIVITIES

  • Vice dean, International relations department, RANEPA, Moscow, 2013-2015
  • Academic board member of Managers school, «Generalniy director» journal, 2014-present
  • Business analyst for international companies, 2009-present
  • Member of European marketing association, 2012-present
  • Member of British Association of marketing, 2012-present

Courses

  • Social media marketing (Bachelor program)
  • Business planning (Bachelor program)
  • Business planning (in Russian, Bachelor program)
  • Marketing communications (Bachelor program)
  • Digital marketing management (Master program)
  • Manager professional skills: gamification and non-material incentives in management (Master program)
  • Consulting projects (Master program)
  • Introduction to business management: marketing (Master program)
  • Social media marketing (Master program, CEMS)
  • Strategic marketing: premodule (in Russian, EMBA)

 

 

News

  • Marketing that plays games: GSOM professor of SPbU spoke at the leading practical marketing conference on the topic of gaming. Here
  • Daniil V. Muravskii was awarded the Candidate Degree of Economic Sciences. Here