Andrey L. Zamulin

Associate Professor, Organizational Behavior and Personnel Management Department





  • International Faculty Program IESE, The Graduate Business School of The University of Navarra, June 2014
  • The science and art of transformational coaching,SPb, Erickson College International. 2012-2013 (certificate o fprofessional coach)
  • Candidate of Science, Herzen State Pedagogical University of Russia, 1990.
  • Specialist program, St.Petersburg State University, Diploma in Psychology, Faculty of Psychology, 1981.



  • Creation of "live" organizations
  • Vertical and emotional leadership
  • Teambuilding
  • Coaching
  • Agile approach Implementation
  • Executive coaching
  • E-learning



Books, Monographs and Textbooks

  • Sales training. St.-Petersburg: Rech Publishers, 2006, 2004, 2002 (co-authorship with A. Druzhinin).


Papers in Academic Journals

  • Employer Branding Practices for Young Talents in IT-Companies (Russian Experience)// Human Resource Development International. Vol. 19. No 2. 2016. P. 178-188. (co-authorship with D.Kucherov).
  • The Use of Case Studies in Russia's Business Education// International Journal of Case Method Research & ApplicationVolume XXIVII, Issue No. 2, June 2015
  • Leadership in the knowledge age// Vestnik of St. Petersburg State University, Management. Seria 8. Management. – 2012. – Vol. 3., p.48-77.
  • Spirituality of organizational leadership: analysis of foreign research// Vestnik of St. Petersburg State University,Seria Psychology. Sociology. Pedagogy. – 2010. – Vol. 2, p.183-193.
  • Leadership for Sustainable Development MPS – Workshops // International Journal of Case Method Research & Application. 2009. Vol. XXI, N 2. P. 107–116.
  • The New Look at the Leader’s Followers: Theory and Management Practice // Vestnik of St. Petersburg State University, Management. 2009.Vol. 3, p.75-97.
  • Leadership for Sustainable Development MPS – Workshops // International Journal of Case Method Research & Application. 2009. Vol. XXI, №2. P. 107–116.


Papers in Professional Journals

  • Personnel management in the projection of the theory of generations-the experience of the company X // Cadrovic. No. 3. 2016.P. 86-94. (co-authorship with D.Kucherovand and A.Nazarova)
  • What is the cost of Employer’s Brand ?// HR handbook. 2010, N 5 , P.47-54. (co-authorship with D. Kucherov)


Chapters in Books and Collections of Essays

  • Consulting work in a project organization. A case study of organization X // New Challenges to Managing Organisations in Project Business. Chapter 10 / St.Petersburg: St. Petersburg State University Graduate School of Management,  Ǻbo Academy University, Research Institute for Project-based Industry, 2008.





  • Course on Research and Innovation Management - Best Practices in Finland (VTT, Espoo) Finland, 2007.
  • Haas School of Business, University of California (Berkley, CA, USA), 2006.
  • Beahrs Environmental Leadership Program (Berkley, CA, USA), 2003.
  • Program for Manager Development, Walsh University, USA, 1996



  • Honorary Diploma of the Ministry of education and science of the Russian Federation (2017)
  • Certificate of appreciation for promoting the case-method in teaching and research from WACRA(The World Association of Case Method Research and Application), Executive Board, 2015 
  • Award of Committee for Economic Development, Industry and Trade of Saint-Petersburg Government, 2007.
  • Grants: HRM in Egile companies (2017-2018), Projects Consortium “Valaam – our common home” USAID (United States Agency for International Development within cooperation agreement with Fund for Sustainable Development), 2007-2008.
  • Eurasia Foundation, "Developing the culture of creating Russian cases in business education" grant, 2004.



  • Memberof The Academy of Management, 2010-2014; The International Leadership Association, 2010-.,WACRA (The World Association of Case Method Research and Application), 2008-
  • Co-founder and CEO of “ROUNDY.RU” (negotiation trainer online) 2013-.
  • Consultant at a number of Russian and international firms in organizational behavior and HR, 1988-.
  • Consulting and training projects for companies: Computer-Cente "Key", ROSNEFT, Russian Railways, REP holding, SBERBANK, International Clinic МЕDЕМ, ELTECH, Melon Fashion Group, etc.
  • Expert in the area of organizational psychology, 2007 -.
  • Member of a Coordination Council of Cooperation Program in sustainable development and ecological management of St. Petersburg State University and University of California (Berkley, CA, USA), 2004 -2009.


  • Leadership in organization (Bachelor program, EMBA, professional certificate programs)
  • Digital leadership (МВА)
  • Art of negotiation (EMBA, Masterprogram)
  • Technologies of professional and personal development (Bachelor program)
  • Strategic leadership (Master program)
  • Emotional Intelligence coaching (Master program)
  • Manager Professional Skills (Master program)
  • Business communication (Professional certificate programs)