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Oxana A. Pikuleva

Guest Lecturer  

Director of the «Сity-management» program





  • Doctor of Science (Psychology), St. Petersburg State University, 2014
  • Candidate of Science (Psychology), St. Petersburg State University, 2005
  • Degree in Psychology, Faculty of Psychology, St. Petersburg State University,  2003
  • Degree in Social work, Faculty of Public Administration, Russian Academy of Public Administration, St-Petersburg, 1998.
  • Degree in History, Faculty of Social Sciences, Herzen State Pedagogical University of Russia,  1997.



  • Place marketing and branding
  • Public management in the sphere of interethnic relations
  • Cross-cultural communications in management
  • Impression management and self-presentation of managers
  • Social work technologies



Books,  Monographs and Text books

  • The psychology of Self-presentation: Monograph. - M, INFRA-M, - 2013. - 320 p. - (Series: Scientific thought)
  • Place marketing and branding: theoretical and applied aspects of research. Monograph. Lap. Germany. - 2013. - 156 p.
  • The Self-presentation Tactics. The psychology of management. / By Nikiforov G., St-Petersburg: Rech, 2010. (co-authorship with Chiker V.A.)
  • The Training of the effective Self-presentation. The Handbook for professionals: 18 trainings programmes/ By Chiker V., St-Petersburg: Rech, 2007.


Papers in Academic Journals 

  • Psychological multiple meanings of the notion of «self-presentation of personality» and modern scientific approaches to understanding its contents // Social psychology and society. 2013. №2. - C. 21-34
  • Professional peculiarities of  Self-presentation // Actual problems of psychological knowledge. №2, 2013. - C. 80-92
  • Classifications of Self-presentation: theoretical background and problems // Bulletin of Leningrad state University. A.S. Pushkin. Series «Psychology». № 1 (5), 2013. - C. 63-70
  • Religious tourism in the system of place branding (on the example of the Leningrad region). Issues of state and municipal management. Journal of the HSE. - №4. - 2012. C. 194-206.
  • The merger, or how to involve the public in the development of the territory? Vestnik SPbSU. Series 8. Management. 2013.- Vol. 2. - C. 129 -142 (case study, co-authored with A. Golubeva)
  • To the question of place marketing and branding. The Telescope. Marketing research. - №6 (96)/ 2012. - C. 33-37.
  • The Self-presentation in the Process of social interactions. //  Vestnik of St. Petersburg State University, Philisophy, Sociology, International relations. 2005. Vol. 6. P.75-97
  • The Self-presentation: Motivation and Conception of “Self”.//The psychological problems of person’s self-realisation. Vol. 8.St. Petersburg State University, 2004. P. 127-145
  • The  using of a video-training for the development of self-presentation skills.  Vestnik of Social Humanities University, Moscow .Vol. 78.The Humanities. Psycology and Sociology of Education, 2004.P. 84-91



  • Carleton University (Canada), 2007.
  • The Welfare Research Centre, Malardalen University (Sweden), 1998, 2003.



  • Breastplate of the Government of the Leningrad region  for their active participation in the development of the region, 2008
  • Honorary Diploma of the Governor of the Leningrad region  (1998, 2003)
  • Diploma of the Government of the Leningrad region  «The Woman of the Year », 1998.
  • Diploma of the Mayor of Imatra (Finland) for their active participation in the development of across-boarding city cooperation, 2007.
  • Diploma of the conqueror in the First International competition «Image - directoria», nomination «The best project оf the year in a science» for the candidate thesis «Gender, age and professional peculiarities of self-presentation tactics» (Moscow), 2005.



  • Member of the Advisory Council of the North-West Federal District of the Russian Federation on Indigenous Issues (at  the Plenipotentiary representative of the President of  Russia in the Northwestern Federal District),  2013 -
  • Founder and chief editor of ethno-confessional journal “Ladia”, 2014 -
  • Association for Studies of Public Economics in Russia (ASPE), Member, 2011 -  
  • Head of the Department of interethnic and interfaith relations of the Government of the Leningrad region, 2013 -
  • Head of the Committee of social care, the Government of the Leningrad region, 2010 –2011
  • Vice-head of the Committee of municipal management, the Government of the Leningrad region, 2008 – 2010.
  • City Manager of Svetogorsk (the Head of the local Administration), 2005 – 2008.
  • Director of the Rehabilitation center for disabled children, 1996 – 2005.


  • Human resource management and public service (Bachelor program)
  • The ethics of public service (Bachelor program)
  • Business communications  (Bachelor program)
  • Communication management in the organization of social sphere (Presidential Program)
  • Communication skills of a manager (Presidential Program, Executive MBA)
  • Team work (Executive MBA)