Business in Society: a Change of Paradigm


In cooperation with ABIS — The Academy of Business in Society


Track Chairs:


Ivo Matser,

Chief Executive Officer, ABIS - The Academy of Business in Society


The traditional Business in Society paradigm should be rethought. Entering into the human-influenced Anthropocene age accelerated by the 4th industrial revolution has transformed both the very sense of sustainability and the role of business in reaching UN SDGs. Business in general cannot be separated from the society nevermore. Moreover, the basic conceptual macro-level framework is rapidly changing from and even Business IN Society (forget about the archaic Business AND Society approach) towards the trendy Business IN Nature. Respectively the concept of CSR is transferring into the actual models of corporate sustainability. Such incredible shifts can and should be specified and answered in the particular Emerging Markets context. The one day track “Business in Society: a change of paradigm” (October 4, 2019) provides participants with the unique opportunity to analyze these shifts and their effects as well as current issues in the field within Emerging Markets. We invite paper proposals that address the global, national, and company levels of the Track and Conference topics.

The track will start with the presentation of the new book Corporate Sustainability in the 21st Century: Increasing the Resilience of Social-Ecological Systems by Rafael Sardá and Stefano Pogutz.


Suggested topics include (but are not limited to) the following:

  • the changes in conceptual paradigm for business, society, and nature interconnections in the age of Anthropocene and the 4th industrial revolution;
  • the rethink of “separation thesis” debate;
  • impact of the UN SDGs on the CSR/corporate sustainability agenda in Emerging Markets;
  • impact of Emerging Markets on the global CSR/corporate sustainability agenda and approaches to achieve the UN SDGs;
  • institutional contexts of business, society, and nature linkages’ development in Emerging Markets;
  • the peculiarities of competitive and innovative business models and cross-sector collaborations for the UN SDGs in Emerging Markets;
  • social entrepreneurship development in Emerging Markets and UN SDGs;
  • the current issues of management development and management education in the area of business, society, and nature interrelations in Emerging Markets context.


Keywords presenting the track: sustainable development, the 4th industrial revolution, UN Sustainability Development Goals (UN SDGs), corporate social responsibility (CSR), corporate sustainability, social entrepreneurship, emerging markets, management development, management education.