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International Study Module “Entering Emerging Markets Successfully”






Module Outlines


Entering Emerging Markets Successfully is an International Module for Executive MBA and MBA Programs, as well as for the groups of professionals, executives and academics from foreign business schools who are interested in the Russian market.


Aimed to:

  • provide an overview the political, economic and social aspects of Russia
  • deepen understanding of the Russian business landscape and dynamics
  • develop entrepreneurial skills and broaden business vision    
  • reinforce personal and professional network
  • increase your international scope



Companies to Visit & Meet the Experts



Module Peculiarities


Target group:

EMBA, MBA students & alumni, students of executive education programs, leaders and managers of foreign and international companies



Training format:

Lectures, seminars, master-classes, visits to the best international companies in St. Petersburg.

Training duration:

1,5 - 5 days


Graduate School of Management, St. Petersburg State University, St. Petersburg, Russia

Class time:  

09:00 – 18:00

Forms of control:  

Group project

Certificates of education:

Certificate of completion



Module Structure


We provide customized and individually designed Modules accordingly to the customer school needs and usually include:

  • Lectures and presentations by leading professors and international researchers from SPbU Graduate School of Management
  • Guest speakers - executives and top-level managers from various business areas and industries including lawyers, consultants, and investors (venture and global) who participate in joint international projects on Russian market
  • Visits to Russian and international companies, Q&A sessions with field experts
  • Case-studies and Trainings
  • Team work and Evaluation: usually our customers welcome preparation of the final presentations by groups of students based on companies visits or lectures materials.


Program compendium, handouts and coffee breaks are always provided.   

Transportation to sites is organized upon request.




Subjects Offered


We are open to include in the Module various management topics. Amongst the most popular are:

  • Foreign economic policy in Russia
  • Russia in new global economic environment
  • Marketing in Russia
  • Opportunities and threats to enter into Russian Industries and Markets
  • Ethics and business. Business and society in modern Russia
  • Cultural context of Russian management
  • Cross-cultural management
  • Finances in Transitional Economies
  • Internationalization of emerging market firms and Russian multinational enterprises
  • Public Sector Reforms, Public Sector Finance and Cooperation with the Public Sector in Russia




International module «Doing Business in Russia» for Cheung Kong Graduate School of Business was completed at GSOM SPBU
The exchange program “Doing Business in Russia” was completed at Graduate School of Management, Saint Petersburg University (GSOM SPbU), along with Cheung Kong Graduate School of Business (CKGSB).


International Module Doing Business in Russia for the students and graduates of PBC School of Finance, Tsinghua University
From May 21 to May 22 GSOM SPbU hosted international module Doing Business in Russia for students and graduates of PBC School of Finance, Tsinghua University (Beijing, P.R. China). GSOM SPbU visited 37 students and graduates of the program who are now heads of financial, real estate, IT, biomedical, energy, cultural and consumer services companies.


International module «Doing Business in Russia» Cheung Kong Graduate School of Business (CKGSB, China)

International study module "Doing Business in Russia" for Cheung Kong Graduate School of Business (Beijing, China) has been successfully held in the Graduate School of Management SPbU.