Doing Business in Russia (spring 2017)



Olga Makarova, Can.Sc., MBA, Sr.Lecturer, Department of Strategic and International Management, Graduate School of Management, St.Petersburg University


Karina Bogatyreva, Can.Sc., Assistant professor, Department of Strategic and International Management, Graduate School of Management, St.Petersburg University



45 contact hours



Course Description:

The course goal is to introduce students to specificity of doing business in Russia as an emerging country and teach them to apply this knowledge into practice (through business-plan preparation and defense). Lectures are delivered by GSOM professors, as well as by top-managers of Russian and international companies. Big emphasis is put on guest lectures oriented on providing practical insights on doing business in unstable Russian environment. Additionally, students will be given the opportunity of company visit to get a deeper understanding of the local business environment.

The guest lectures, visits and entrepreneurial feedback sessions will be given in cooperation with top-managers of Schneider Group, Baltic Brewery, Capital Legal Services, Biocad, Ingria Business Incubator, Hyundai, Slotex and other companies.

Guided by GSOM professors, students will develop a detailed and feasible business plan for a start-up in Russia. They will work in mixed international groups, with at least one Russian student in each group. Students are expected to write a paper containing all the business plan essential parts as well as to deliver a convincing group presentation at the end of the course.

Course Content:

Learning the business context:

  • Facts and figures about Russia, macroeconomic summary;
  • History of business, demographic challenges;
  • Russian financial system and investment climate;
  • Marketing landscape;
  • Legal and tax system: Opportunities and risks;
  • Russia’s potential in entrepreneurship and innovation.

Practical insights in the following areas:

  • FMCG
  • Banking
  • Entrepreneurship
  • Technology and Innovations

Group work: detailed business plan development (paper + group presentation)

Course Organization:

preparatory readings, lectures, in-class discussions, company visits, group project.

Course Reading (the full list):

Core reading:

Supplementary reading:

Exam format:

Final report submission (group business-plan), group peer evaluation apply

Grading Policy:

Course progress – 70%: individual assessments – 30%, group assessments – 40%
exam (group assessment) – 30 %.





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