CEMS Бизнес-проекты

Весной 2015 года с Институтом «Высшая школа менеджмента» СПбГУ сотрудничали компании: Indesit, L'Oreal, Daymon Worldwide, Schlumberger, IBM, Hilti и Siemens Gas Turbine Technologies.

Темы бизнес-проектов

• Consumer understanding through packaging (Daymon Worldwide)
• Strategy for repositioning of Life Time Service at Hilti Russia and CIS countries (Hilti)
• Strategy Development of Facility management general contracting (Schlumberger)
• E-commerce launch for Indesit and Hotpoint brands in Russia. Risk assessment of that project (Indesit)
• Brand management on professional market: development strategy elaboration for highlighting/lightening category in mid-range beauty salons segment. (ex., MATRIX) (L’Oreal)
• IBM laboratory enablement strategy as service science and technology organization in Russia (IBM)
• Development of the methodology for costs of goods produces and recommendations on its implementations in Siemens Gas Turbines (Siemens Gas Turbine Technologies)
• Trade marketing strategy optimization on the example of federal and regional retail clients (M.Video, Corporation Center) (Indesit)

Весной 2014 года с Институтом «Высшая школа менеджмента» СПбГУ сотрудничали компании: Sumeko,Indesit, L'Oreal, Schlumberger, IBM и ОАО "Сбербанк России".

Темы бизнес-проектов

• Creating a marketing strategy for Vespa and Aprilia Russia (Sumeko)
• Launch strategy of SDA business by brand Indesit in Russia. Risk assessment of that project (Indesit)
• Growth regaining strategy on Série Expert line of L’Oréal Professionnel (L'Oreal)
• Strategy Development of Oilfield Equipment Sourcing (Schlumberger)
• IBM East Europe/Asia ClientMarketing Plan Creation (IBM)
• General principles of credit and marketing risk assessment techniques in commercial banks on corporate clients on the example of "Sberbank of Russia": suggestions for optimization and implementation of better practices (ОАО "Сбербанк России")
• Business development. The after sales world of profitability center: explore new services and accessories extending the current proposal to increase sales and revenues opportunities (Indesit)
  
  

Весной 2013 года с Институтом «Высшая школа менеджмента» СПбГУ сотрудничали компании: Henkel, L'Oreal, McKinsey & Company, Indesit и Bryanston.

Темы бизнес-проектов

• Industrial competitiveness of green (resource productive) operations and technologies for sustainable development in Russia (McKinsey & Company)
• Hotpoint-Ariston brand strategy development. Risk assessment of brand migration to Hotpoint (Indesit)
• Development strategy of professional brand Essie in Russia (L'Oreal)
• Development of distribution strategy for decorative stickers Metylan Creativ' in Russia (Henkel)
• Marketing of Russian coal within Russian market (Bryanston)