CEMS Бизнес-проект



Olga N. Alkanova, Assistant Professor, Department of Marketing 




8 contact hours; 240 student work hours


Course Description:



The purpose of the business project is an integration of knowledge and skills obtained during the training process at master programs. Within the business project students in teams solve the real problems facing the partner company under the supervision of the Project Instructor, SPbU GSOM Group Advisor and the Company Coordinator.


Structure and content

of academic studies 



When the Business Project topic is confirmed, students go through the main stages of Project realization. They should:

  • participate in the seminars on professional skills development, held by the Career Centers of the GSOM SPbU;
  • participate in the kickoff meeting with the Project Instructor and Group Advisor and discuss program, schedule, rules, and assessment criteria of the Business Project;
  • participate in the kickoff meeting with the Group Advisor and set goals and tasks of the Project, discuss way of communication between Company and Group, specify key requirements for the Project planned results as well as anticipated results themselves;
  • compile a brief report about meeting with the Company`s representatives; the report shall comprise the confirmed or changed topic of the Project, results of discussion, a rough Project schedule; the report is handed over to the Group Advisor.
  • hold intermediate (midterm) presentation of the work done and results achieved for the Group Advisor and Project Instructor; basing on this presentation students have their Interim Assessment provided they are within the Project schedule and have positive responses from the Group Advisor and Company Coordinator;
  • hold the final presentation for the Company;
  • hand over the Business Project Report to the Project Advisor (in a paper and E-format) to the Project Instructor not later than 3 days before the Project defense in the SPbU GSOM;
  • hold the final presentation to the SPbU GSOM Commission on Business Project Defense.







2014: Sumeko (SGN Group), Indesit, L’Oreal, IBM, Schlumberger, Sberbank

2013: L’Oreal, Henkel, Indesit, McKinsey & Company, Bryanston 

Previous years:  

Nokia, X5 Retail Group, Schlumberger, Fazer, L’Oreal, Microsoft, MTS



Teaching methods:   


Textbooks, monographs, scientific articles, databases and also information provided by the company coordinator of the project.

The list of compulsory literature to each group is represented by the Academic Adviser according to the consulting project subject.



Grading Policy:


The group assessment consists of two parts:

SPbU GSOM Commission on Business Project Defense: the report content and quality (the set topic, tasks and results achieved; depth of the investigated theoretical aspects used to solve the set tasks; analysis quality).



Company representatives: an analytical approach, importance and novelty of the decisions suggested, as well as answers to the Commission questions.



Each of above-mentioned parts is estimated by members of the SPbU GSOM Commission on Business Project Defense and the Company representatives on a scale from 0 to 10 points.


The final assessment of the particular student can be changed by the decision of the SPbU GSOM Commission on Business Project Defense on the basis of the additional criteria:

  • Assessment of the personal work during the entire period of the Business Project realization (minimum 10% and maximum 30%) made by the group members basing on a questionnaire design, made by Project instructor;
  • Assessment of the personal work of the particular student (no more that 2 students per group) in case of exceptionally high or low quality performance made by the Group Advisor not later than 3 days before the Project defense in the SPbU GSOM. In case of differences in the assessments made by the group and by the Group Advisor, the last one makes a preference. 


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