Электронный бизнес




Sergey A. Yablonsky, Can.Sc., Associate Professor, Department of Information Technologies in Management, Graduate School of Management, St.Petersburg University


3,0 ECTS

45 contact hours 



Goals and objectives:

The course offers the basics of e-business and includes understanding of the concepts, terminology and technologies related to e-business. The course focuses on how e-business is carried out, including innovative technologies, strategy, business models, value chain, infrastructure, services, planning, marketing, and electronic retailing, as well as the advantages and disadvantages of e-business. Students have to obtain the following key skills during the course:
• general understanding of concepts, terminology, and basic innovative digital technologies related to e-business
• knowledge of strategy, sourcing, and governance in the e-business domain
• skills in analysis and explanation of the variety of e-business models through analysis of the best practices
• practice in preparing a project paper and presentations
• hand-on practice in e-business application solutions

• team working and decision-making in e-business sphere 

Course Content:

Topic 1. Brief introduction to e-Business. Digital Enterprise
Topic 2. Innovative digital technologies and e-business. Web 1.0, Web 2.0, Web 3.0,
Big Data, Cloud computing, Mobile Web, Internet of things, Digital products and services
Topic 3. E-Business strategy
Topic 4. E-Business business models
Topic 5. E-Commerce. Web Store. From Retailing to E-tailing
Topic 6. E-Auctions
Topic 7. Digital marketing. Web analytics. CRM
Topic 8. Enterprise systems.
Topic 9. M-Business
Topic 10. E-Finance, E-banking, E-payment systems

Topic 11. Planning, financing and launching E-business 

Teaching Methods:

Lectures, group project, cases, individual and group presentations, exercises with e-business application solutions, business cases modelling 

Course Reading:

Required reading:
1. Turban, E., King, D., Lee, J.K., Liang, T.-P., Turban, D.C. Electronic Commerce: A Managerial and Social Networks Perspective. Springer Texts in Business and Economics, 2015. 10 paper books available in GSOM library.
2. Turban, Efraim, Linda Volonino, Gregory R. Wood, and Janice C. Sipior. Information Technology for Management: Advancing Sustainable, Profitable Business Growth, 9th Edition. John Wiley & Sons, 2013. GSOM Digital Library Books24x7.
3. Osterwalder, Alexander, and Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. John Wiley & Sons. © 2010. GSOM Digital Library Books24x7.
4. Morabito, Vincenzo. Trends and Challenges in Digital Business Innovation. Springer. 2014. GSOM Digital Library Books24x7.
Optional reading:
1. Turban, Efraim, Strauss, Judy, Lai, Linda Social Commerce: Marketing, Technology and Management, Springer Texts in Business and Economics, 2016. 10 paper books in GSOM library.
2. Dave Chaffey, Fiona Ellis-Chadwick Digital Marketing: Strategy, Implementation and Practice, Pearson, 5 edition, 2012, 728 pages – 10 paper books in GSOM library. 
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