29 April 2022
Bachelors of the Graduate School of Management of St. Petersburg University (GSOM SPbU) won the all-Russian case championship Digital Economy Cup from PwC. Students received an invitation to the PwC Summer Audit Academy. The event took place on April 28 at the Tochka Kipenia.
A team called 24'30 — second-year students of the Management program Olga Titova, Oleg Sofyanov and Anna Hot — conducted an audit of a construction company: they analyzed data in Rstudio, calculated impairment reserves and thought over STP marketing (segmentation, targeting, positioning).
"The key to victory in the case championship is to assemble a dream team. In our team, everyone was included in the process of solving the case: during the week we called each other and met face-to-face for brainstorms, a critical assessment of ideas and the work done. It is also important that we complemented each other perfectly: I was responsible for theory analysis, marketing and communication, Oleg — for information search and analytics, Anya — for finance and presentation. I note that the knowledge gained while studying at the GSOM SPbU helped in solving the case. Another key to success is creativity and attention to detail. We even decided to approach the team name in an original way. The choice fell on 24'30, because there were 24 minutes and 30 seconds left before the deadline for submitting an application for the case championship, when our team was formed. And, of course, we carefully thought out the speech and brought everything to automatism in order to successfully defend the presentation in the elevator pitch format. Thanks to all of the above, we won participation in the PwC Summer Audit Academy, which will allow us to continue improving our soft and hard skills".
Olga Titova
The case championship consisted of four tasks related to the construction audit: qualitative and quantitative risk analysis in the construction industry; formulation of the code of laws necessary for the audit; calculation of the allowance for depreciation of apartments and parking lots; comparison of identified key audit matters with other companies. An additional task was to develop the concept of a new PwC Activity Club.
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