Consulting projects 2010-2011

  • Segmentation, Targeting, Positioning (STP) Analysis and Searching for Marketing Niches for the Innovative low-grade heat utilization technology on the Global Market (Business Incubator Ingria)


In fall 2011 the companies AmRest, Business Incubator Ingria, BSH /Bytowije  Pribory, International Paper, L’Oreal, NCC Real Estate, PricewaterhouseCoopers, Sclumberger co-operated with GSOM.

Consulting project topics

  • Introduction of new restaurant Brand into the market (AmRest)
  • Market analysis for – a social network and a database for football players and managers (Business Incubator Ingria)
  • Localizing Foreign Production in Russia (BSH /Bytowije  Pribory)
  • Capital investment process optimization (International Paper)
  • Design of digital strategy for Giorgio Armani brand (L’Oreal)
  • Analysis of regional markets and preparation of recommendations for advertizing campaign promoting real estate objects under construction in St. Petersburg (NCC Real Estate)
  • Creating value through innovation: improving business performance by using new IT technologies - mobilization, cloud computing, virtualization etc. (PricewaterhouseCoopers)
  • Identifying sources of open information to evaluate Oil & Gas Services market share (Sclumberger)



In spring 2011 the companies Fazer, L’Oreal, Microsoft, Nokia, Pyatyorochka (X5 Retail), Schlumberger co-operated with GSOM.

Consulting project topics

  • Competence model validation in Fazer Group across countries of operation (компания Fаzer)
  • Strategy development for new hair care services’ prospective in beauty salons for premium segment considering expectations of Russian consumers (компания L’Oreal)
  • Launch strategy of Windows Phone 7 based mobile phones on the Russian market (компания Microsoft)
  • Strategy for Ovi store development through cooperation with partners (компания Nokia)
  • Developing a 5-year strategy and price policy for "Pyatyorochka" discounter (компания Pyatyorochka (X5 Retail))
  • Strategy of Schlumberger brand promotion among graduates of universities (компания Sclumberger)


In fall 2010 the companies 3M, Ilim Group, L’Oreal, Northern Capital Gateway,LLC, Schlumberger co-operated with GSOM.

Consulting project topics

  • How new strategies in university relations help top multinationals to attract top talent (Sclumberger)


In spring 2010 the companies3M,Dupont, L'Oreal,  Schlumberger, Coca-Cola, Unilever, Fazer co-operated with GSOM.

Consulting project topics