Open lecture: Ten Marketing Tips & Tools that Every Manager Must Know (supported by VTB Bank)







About the lecture

About the speaker


Time and place








When: 27 April, at 19:00


Duration:  2 hours


Where: GSOM SPbU, downtown campus (Volkhovskiy,3), room 309


The event is recommended for: managers (especially marketing specialists), students in field of management


Language:  English


Terms of participation: registration is required. Open for students, alumni, professors and staff of GSOM SPbU



 About the lecture

April, 27 an open lecture supported by VTB Bank on the topic Ten Marketing Tips & Tools that Every Manager Must Know


Even if you have never studied marketing, you have been impacted by the topic in your everyday life. 


In the session, a speaker will present to you what he believes are the ten most crucial marketing tips and tools that any manager in any marketplace working in any sector must know in order to be competitive and win. 


Format: Get ready for an intense, stimulating and fun 2 hours together.  Please be sure to bring lots of paper and writing instruments to take notes! 


The structure:


Peter Drucker on the Purpose of Business & Role of Marketing

  • What is Marketing?
  • Holistic Marketing Orientation
  • Perceptions, Perceptual Maps & Competitive Perceptual Positioning
  • Needs, Wants & Demand
  • Kotler’s 5 Product Levels
  • Value & Value Proposition
  • Value-based Competitive Marketing Strategies
  • GE/ McKinsey Matrix
  • Ansof’s Matrix
  • 4 P’s vs. Protano’s S.B.I.V.A.R.
  • Brands, Brand Equity, 4 Pillars & B.A.V.
  • Attitudes, Loyalty & Market Share
  • Net Marketing Contribution
  • Customer Experience & Value Creation



Prior to registration remains:


Register now 



 About the speaker


Traveling the world, Teaching Marketing to each new Generation and Loving it so much that I Can't Believe I Am Paid To Do What I Do!


Marco  Protano



Professor Marco Protano - Founder & Managing Director of The Nurture Company, LLC an award-winning training & development as well as superior value advisory services, working around the world.


Visiting Professor of Marketing & Strategy in: Stockholm School of Economics, Mediterranean School of Business, Northeastern University, Hult International Business School, University of Edinburgh Business School etc.


Marco Protano -- a 31 years veteran of the training, consulting, consumer goods and banking sectors—currently serves as Managing Director of The Nurture Company responsible for training, coaching & advising growth-focused ventures in Market-based Planning & Management.


Marco is a visiting professor in Graduate School of Management SPbU for corporate program, designed by GSOM SPbU for VTB Bank. 



 Time and place



When: 27 April, at 19:00


Duration:  2 hours


Where: GSOM SPbU, downtown campus (Volkhovskiy,3), room 309



 Have questions?

Anastasia Zaretskaya

Deputy director for Executive Education


Tel.: (812) 323 84 20

Тel.: (812) 323 84 41







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