Key Data


When:  February, 28 - March, 3 2018



Where:  Volkhovskiy pereulok, 1/3, St.-Petersburg



Language:  English



To Whom: 

  • International and Russian players involved in international business development
  • Managers contemplating expand abroad with at least 10 years of working experience 


Tuition fees: € 2,250


























Suzanne Bruneau

Professor, HEC Paris 



Andrei Panibratov

Professor, GSOM St. Petersburg University



About Event

This intensive course will allow for developing a structured and balanced understanding by participants of the hard and soft skills that the company should be able to implement to become an international player. Teachers will deliver dynamic and interactive sessions where the modern approaches to the strategy development will be discussed. During the course participants will deal with the real life case studies, participate in team work aiming to solve a company problem, and develop their ideas on how to maneuver in-between economic, organizational and political contexts.




  • Evaluate market opportunities and pay offs
  • Develop business plan 
  • Reinforce the skills to establish relationships with suppliers, distributors, retailers and institutions
  • Communicate and influence more effectively in international settings
  • Framework international expansion strategies to obtain tangible results




  • Current macroeconomic trends
  • Company foreign expansion process 
  • Internationalization projects criteria
  • Marketing plan as a roadmap to foreign expansion
  • Fundamentals of cultural intelligence 
  • Local vs International
  • Value pricing principles and strategy
  • Developing solutions in contexts where culture and organization have a significant impact
  • Risk analysis of business model
  • Partnering locally choosing an expansion partner



  • All participants carry out preliminary work to assess their individual relationship style and preferred value system at work. 
  • Interactive learning approach focusing on key concepts and methods and providing practical templates
  • Case studies based on real companies and individualized debriefing sessions
  • Think tank, best scenario, and other techniques will be assigned to students during the program. 
  • Meetings and discussion with practitioners (representatives of Russian firms with international operations) will accompany the professors’ lectures.



  • Experience of successful international companies
  • Motives and outcomes of inward and outward investments
  • ‘Non-market’ strategy and political factor as a foundation of Russian firms’ competitive advantages



Have questions?



Anastasia Zaretskaya

Deputy Director for Executive Education 


+7 921 340 73 39



The event starts:
Time and place



When:  February, 28 - March, 3 2018

Where: Volkhovskiy pereulok, 1/3, St.-Petersburg