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When:  May 11th, 2020, 3 p.m. – 4:30 p.m. Where:  online (via Zoom) Recommended for:  GSOM doctoral students and academic staff Language:  English Terms of participating:  registration required, k.kimlyk@gsom.spbu.ru (registration deadline is May 11, 10:00 am)

  

About the event

 

We kindly invite you to take part in GSOM SPbU research seminar “Influence of gamification in marketing on consumer behavior”. Research seminar is organized by professor Galina  V. Shirokova. 

Speaker: Snezhana Muravskaiia, GSOM SPbU 3^rd year doctoral student. 

Scientific advisor: Maria M. Smirnova, Candidate of Science (Economics), Associate Professor, Head of Department, Marketing Department. 

Discussants: Olga N. Alkanova, Candidate of Science (Economics), Senior Lecturer, Marketing Department, Johanna Pia Maria Frösén, PhD, Senior Lecturer, Marketing Department.

 

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