Hyperreality implies the interweaving of the present with fiction in such a way that there is no clear boundary between them [Tiffina, Terashima, 2005], which leads to the effect of grandiosity [Alvesson, 2013]. Alvesson and Willmott developed a methodological guide on how to account for hyperreality in management research, focusing on discourse analysis [Alvesson and Willmott, 2003, 2012], and also described a new employee management mechanism for company managers [2002]. The workshop will discuss the methodological implications of researchers' recognition of hyperreality described in several contemporary studies.

Program:

17:30 – 17:40 – opening speech

17:40 – 18:25 – presentation by Alexandra K. Bordunos, topic: “Hyperreality and Grandiosity: Discourse Analysis in Strategic Human Resource Management and Gender Studies”

18:25 – 18:55 – discussion

18:55 – 19:00 Closing remarks: announcements of the next workshops

Fernando Oliveira is professor of Business Analytics and Sustainability and Head of Business Analytics, Circular Economy and Entrepreneurship Department at the University of Bradford School of Management. He holds a Ph.D. in Management Science and Operations from the London Business School, an MSc in Artificial Intelligence, and a Licenciatura in Economics from the University of Porto, Portugal. Before joining the University of Bradford, Fernando was Associate Professor in Operations Management and Analytics at the Auckland Business School and Professor at ESSEC business school. He has held several visiting positions, including visiting Professor of Operations Management and Analytics at the National University of Singapore and visiting researcher at Johns Hopkins. He has received two prizes for his publications, the Prix Académique SYNTEC, and the European Journal of Operational Research best paper award. His research has been published in top international journals, including Decision Sciences, Energy Economics, European Journal of Operational Research, Informs Journal on Computing, International Journal of Production Economics, Omega, and Operations Research. He is on the International Journal of Data Science editorial board, the International Journal of Business Analytics area editor, and the associate editor of Energy Systems. His teaching and research interests are in applications of artificial intelligence to managerial problems in supply chain management and, more specifically, healthcare, energy markets, and quantitative risk management.