Material presentation as part of a postgraduate student's research (Department of Marketing).

Programme:

5:00 p.m. – 5:10 p.m. – opening speech

5:10 p.m. – 5:45 p.m. – presentation topic: “How Artificial Intelligence is transforming the customer's path: A systematic literature review”

5:45 p.m. – 6:00 p.m. – discussion

Organizer:

Maria Mikhailovna Smirnova, Ph.D. in Economics, Head of the Department of Marketing, Associate Professor of the Department of Marketing, Director of the Centre for Strategic Marketing and Innovation

• Utkov Alexander, postgraduate student of the Department of Marketing

Nikita Porokhin,
Leading specialist, Grants and scientific awards coordination and support department, Research support service SPbU n.porokhin@gsom.spbu.ru