Material presentation as part of a postgraduate student's research (Department of Marketing).

Programme:

6:00 p.m. – 6:10 p.m. – opening speech

6:10 p.m. – 6:45 p.m. – presentation topic: “How Artificial Intelligence is transforming the customer's path: A systematic literature review”

6:45 p.m. – 7:00 p.m. – discussion

Organizer:

Maria Mikhailovna Smirnova, Ph.D. in Economics, Head of the Department of Marketing, Associate Professor of the Department of Marketing, Director of the Centre for Strategic Marketing and Innovation

Anastasia Shiryaeva, postgraduate student of the Department of Marketing

Nikita Porokhin,
Leading specialist, Grants and scientific awards coordination and support department, Research support service SPbU
n.porokhin@gsom.spbu.ru